The North America Internet of Behaviors Market would witness market growth of 22.3% CAGR during the forecast period (2023-2030).
The market is anticipated to increase in response to the rising trend of businesses using data to create user behavior profiles for analytical purposes. Since the Internet of Behavior (IoB) requires an internet connection to function, digital marketing solutions stand to benefit most from IoB technology. In order to promote goods and services to customers all over the region, digital marketing employs data as its primary resource. They are in a better position to connect with customers near the conclusion of the purchasing process if they have access to behavioral analysis and interpretation tools.
Digital marketing is expected to experience a substantial regional boom. Digital marketing will be utilized for lead generation, sales, and brand advertising. For instance, advertising options on social media sites like Facebook and Instagram. Both platforms can target people using "click rates" on IoB based on their interaction with that advertisement. As a consequence, the brands have an easier time connecting with their ideal customer base. The same holds for Youtube, which suggests channels or films depending on user interests to enhance the viewing experience. Therefore, the rise of social media platforms will increase the usage of digital marketing by companies, which in turn will require IoB implementation.
It is anticipated that the adoption of the Internet of Behaviors in North America will increase at a phenomenal rate. Early adoption of new technologies, significant R&D expenditures, rising use of smart connected devices, as well as the start-up culture in North America have all contributed to the region's rapid IoT development. Additionally, North America has advanced significantly in the deployment of IoT, particularly in the industrial and automotive industries. One of the biggest automotive marketplaces in the world is the United States. According to Select USA, sales of light vehicles in the US reached 14.5 million units in 2020. Overall, the nation is the second-largest market for the production and sale of automobiles in the world. Due to the high need for IoT, cloud platforms are widely adopted, accelerating the market's growth.
The retail and e-commerce sectors are also expanding rapidly in the region. To enhance their product offerings and local retail performance, Walmart Inc. and Amazon Inc. are employing IoB solutions. Due to a significant change in retail locations, Canadians are adopting online shopping. Over 27 million Canadians, or nearly 75% of the population, will utilize eCommerce in 2022, according to the International Trade Administration. This percentage is projected to reach 77.6% in 2025. Online retail sales are rising in Canada as more consumers make purchases there. Therefore, the region presents lucrative growth opportunities for the regional market.
The US market dominated the North America Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $465,587.5 million by 2030. The Canada market is poised to grow at a CAGR of 25% during (2023 - 2030). Additionally, The Mexico market would display a CAGR of 24% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Internet of Behaviors Market is Projected to reach USD 1818 Billion by 2030, at a CAGR of 22.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Small & Medium Enterprises (SMEs)
- Large Enterprises
By Industry
- BFSI
- Media & Entertainment
- Retail & e-Commerce
- Telecom & IT
- Power
- Healthcare
- Manufacturing
- Others
By Application
- Advertising Campaign
- Digital Marketing
- Content Delivery
- Brand Promotion
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Aware, Inc.
- Alteryx, Inc.
- Vertica Systems (OpenText Corporation)
- NICE Ltd.
- NuData Security Inc. (Mastercard, Inc.)
- Riverbed Technology, Inc. (Thoma Bravo)
- Coveo Solutions Inc
- Cognitive Scale Inc. (Tecnotree Corporation)
- Capillary Technologies India Limited
- Sweet Analytics Limited
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Internet of Behaviors Market, by Enterprise Size
1.4.2 North America Internet of Behaviors Market, by Industry
1.4.3 North America Internet of Behaviors Market, by Application
1.4.4 North America Internet of Behaviors Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Strategies deployed in Internet of Behaviours Market
Chapter 5. North America Internet of Behaviors Market by Enterprise Size
5.1 North America Small & Medium Enterprises (SMEs) Market by Country
5.2 North America Large Enterprises Market by Country
Chapter 6. North America Internet of Behaviors Market by Industry
6.1 North America BFSI Market by Country
6.2 North America Media & Entertainment Market by Country
6.3 North America Retail & e-Commerce Market by Country
6.4 North America Telecom & IT Market by Country
6.5 North America Power Market by Country
6.6 North America Healthcare Market by Country
6.7 North America Manufacturing Market by Country
6.8 North America Others Market by Country
Chapter 7. North America Internet of Behaviors Market by Application
7.1 North America Advertising Campaign Market by Country
7.2 North America Digital Marketing Market by Country
7.3 North America Content Delivery Market by Country
7.4 North America Brand Promotion Market by Country
7.5 North America Others Market by Country
Chapter 8. North America Internet of Behaviors Market by Country
8.1 US Internet of Behaviors Market
8.1.1 US Internet of Behaviors Market by Enterprise Size
8.1.2 US Internet of Behaviors Market by Industry
8.1.3 US Internet of Behaviors Market by Application
8.2 Canada Internet of Behaviors Market
8.2.1 Canada Internet of Behaviors Market by Enterprise Size
8.2.2 Canada Internet of Behaviors Market by Industry
8.2.3 Canada Internet of Behaviors Market by Application
8.3 Mexico Internet of Behaviors Market
8.3.1 Mexico Internet of Behaviors Market by Enterprise Size
8.3.2 Mexico Internet of Behaviors Market by Industry
8.3.3 Mexico Internet of Behaviors Market by Application
8.4 Rest of North America Internet of Behaviors Market
8.4.1 Rest of North America Internet of Behaviors Market by Enterprise Size
8.4.2 Rest of North America Internet of Behaviors Market by Industry
8.4.3 Rest of North America Internet of Behaviors Market by Application
Chapter 9. Company Profiles
9.1 Coveo Solutions Inc
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Research & Development Expenses
9.1.4 Recent strategies and developments:
9.1.4.1 Product Launches and Product Expansions:
9.1.4.2 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Cognitive Scale Inc. (Tecnotree Corporation)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Capillary Technologies India Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Recent strategies and developments:
9.3.3.1 Product Launches and Product Expansions:
9.3.3.2 Acquisition and Mergers:
9.3.4 SWOT Analysis
9.4 Sweet Analytics Limited
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 OpenText Corporation (Vertica)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product Type and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Aware, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Alteryx, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 NICE Ltd.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 SWOT Analysis
9.8.6 SWOT Analysis: NICE Ltd.
9.9 NuData Security Inc. (Mastercard, Inc.)
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 SWOT Analysis
9.9.5 SWOT Analysis: NuData Security Inc.
9.10. Riverbed Technology, Inc. (Thoma Bravo)
9.10.1 Company Overview
9.10.2 SWOT Analysis
9.10.3 SWOT Analysis: Riverbed Technology, Inc.
Chapter 10. Winning Imperatives for North America Internet of Behavior Market
TABLE 1 North America Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 2 North America Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 3 North America Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 4 North America Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 5 North America Small & Medium Enterprises (SMEs) Market by Country, 2019 - 2022, USD Million
TABLE 6 North America Small & Medium Enterprises (SMEs) Market by Country, 2023 - 2030, USD Million
TABLE 7 North America Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 8 North America Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 9 North America Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 10 North America Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 11 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 12 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Retail & e-Commerce Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Retail & e-Commerce Market by Country, 2023 - 2030, USD Million
TABLE 17 North America Telecom & IT Market by Country, 2019 - 2022, USD Million
TABLE 18 North America Telecom & IT Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Power Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Power Market by Country, 2023 - 2030, USD Million
TABLE 21 North America Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 28 North America Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 29 North America Advertising Campaign Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Advertising Campaign Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Digital Marketing Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Digital Marketing Market by Country, 2023 - 2030, USD Million
TABLE 33 North America Content Delivery Market by Country, 2019 - 2022, USD Million
TABLE 34 North America Content Delivery Market by Country, 2023 - 2030, USD Million
TABLE 35 North America Brand Promotion Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Brand Promotion Market by Country, 2023 - 2030, USD Million
TABLE 37 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Internet of Behaviors Market by Country, 2019 - 2022, USD Million
TABLE 40 North America Internet of Behaviors Market by Country, 2023 - 2030, USD Million
TABLE 41 US Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 42 US Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 43 US Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 44 US Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 45 US Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 46 US Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 47 US Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 48 US Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 49 Canada Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 50 Canada Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 51 Canada Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 52 Canada Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 53 Canada Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 54 Canada Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 55 Canada Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 56 Canada Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 57 Mexico Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 58 Mexico Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 59 Mexico Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 60 Mexico Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 61 Mexico Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 62 Mexico Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 63 Mexico Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 64 Mexico Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 65 Rest of North America Internet of Behaviors Market, 2019 - 2022, USD Million
TABLE 66 Rest of North America Internet of Behaviors Market, 2023 - 2030, USD Million
TABLE 67 Rest of North America Internet of Behaviors Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 68 Rest of North America Internet of Behaviors Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 69 Rest of North America Internet of Behaviors Market by Industry, 2019 - 2022, USD Million
TABLE 70 Rest of North America Internet of Behaviors Market by Industry, 2023 - 2030, USD Million
TABLE 71 Rest of North America Internet of Behaviors Market by Application, 2019 - 2022, USD Million
TABLE 72 Rest of North America Internet of Behaviors Market by Application, 2023 - 2030, USD Million
TABLE 73 Key Information – Coveo Solutions Inc
TABLE 74 Key Information – Cognitive Scale Inc.
TABLE 75 Key Information – Capillary Technologies India Limited
TABLE 76 Key Information – Sweet Analytics Limited
TABLE 77 Key Information – OpenText Corporation
TABLE 78 Key Information – Aware, Inc.
TABLE 79 Key Information – Alteryx, Inc.
TABLE 80 Key Information – NICE Ltd.
TABLE 81 Key Information – NuData Security Inc.
TABLE 82 Key Information – Riverbed Technology, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Internet of Behaviors Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Internet of Behaviors Market
FIG 4 Porter’s Five Forces Analysis – Internet of Behaviors Market
FIG 5 North America Internet of Behaviors Market share by Enterprise Size, 2022
FIG 6 North America Internet of Behaviors Market share by Enterprise Size, 2030
FIG 7 North America Internet of Behaviors Market by Enterprise Size, 2019 - 2030, USD Million
FIG 8 North America Internet of Behaviors Market share by Industry, 2022
FIG 9 North America Internet of Behaviors Market share by Industry, 2030
FIG 10 North America Internet of Behaviors Market by Industry, 2019 - 2030, USD Million
FIG 11 North America Internet of Behaviors Market share by Application, 2022
FIG 12 North America Internet of Behaviors Market share by Application, 2030
FIG 13 North America Internet of Behaviors Market by Application, 2019 - 2030, USD Million
FIG 14 North America Internet of Behaviors Market share by Country, 2022
FIG 15 North America Internet of Behaviors Market share by Country, 2030
FIG 16 North America Internet of Behaviors Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Coveo Solutions Inc
FIG 18 SWOT Analysis: Cognitive Scale Inc.
FIG 19 SWOT Analysis: Capillary Technologies India Limited
FIG 20 SWOT Analysis: Sweet Analytics Limited
FIG 21 SWOT Analysis: OpenText Corporation
FIG 22 SWOT Analysis: Aware, Inc.
FIG 23 SWOT Analysis: Alteryx, Inc.