North America Lipstick Market Size, Share & Trends Analysis Report By Distribution Channel, By Product Type (Matte, Glossy, Lip Powder, and Other Product Types), By Form, By Country and Growth Forecast, 2024 - 2031

The North America Lipstick Market would witness market growth of 13.6% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 112.53 Million Units (3.5 GRAMS), showcasing a growth of 13.1% (2020-2023).

Hypermarkets and supermarkets serve as a prominent distribution channel for lipsticks, offering consumers a convenient way to purchase products during routine shopping trips. These stores typically stock a range of well-known brands and affordable options, making them accessible to a broad demographic. The retail environment allows consumers to browse a variety of shades and finishes, often with frequent promotions that attract budget-conscious buyers. Thus, the Hypermarkets and supermarkets segment in US market consumed 42.99 Million Units (3.5 GRAMS) in 2023.

The US market dominated the North America Lipstick Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,404.6 Million by 2031. The Canada market is experiencing a CAGR of 15% during (2024 - 2031). Additionally, The Mexico market would exhibit a  CAGR of 14.8% during (2024 - 2031).

This has transcended its role as a simple beauty product, evolving into a cultural symbol of self-expression, empowerment, and identity. Its appeal spans generations, cultures, and regions, making it a staple in personal care routines. From classic reds to adventurous blues, from creamy mattes to hydrating glosses, this continues to reinvent itself, reflecting changing consumer preferences, beauty trends, and social influences.

In recent years, this market has seen unprecedented growth and diversification. This expansion has been significantly influenced by technological advancements, as brands are consistently creating new formulas that meet the diverse requirements of consumers. Today’s consumers expect their lipsticks to go beyond simple color payoff; they seek products that offer long-lasting wear, hydration, nourishment, and even skincare benefits.

Mexico's market is rising, influenced by a youthful population and a burgeoning middle class. According to the National Institute of Statistics and Geography (INEGI), individuals aged 15 to 29 make up a significant portion of the population, driving trends in fashion and beauty. This demographic is highly receptive to global beauty trends, often disseminated through social media, leading to increased demand for various lipstick products. Additionally, the growth of e-commerce platforms in Mexico has made international brands more accessible, further diversifying consumer choices and fueling market growth. Thus, the region presents lucrative opportunities for the market throughout the forecast period.

Free Valuable Insights: The Lipstick Market is Predict to reach USD 25.7 Billion by 2031, at a CAGR of 14%

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online, and Other Distribution Channel. Based on Product Type, the market is segmented into Matte, Glossy, Lip Powder, and Other Product Types. Based on Form, the market is segmented into Stick, Liquid, and Palette. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• The Estee Lauder Companies, Inc.
• Amway Corporation
• Coty, Inc.
• The Procter & Gamble Company
• Avon Products, Inc. (Natura &Co Holding S.A.)
• Chanel S.A.

North America Lipstick Market Report Segmentation

By Distribution Channel (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Other Distribution Channel

By Product Type (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)

• Matte
• Glossy
• Lip Powder
• Other Product Types

By Form (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)

• Stick
• Liquid
• Palette

By Country (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Lipstick Market, by Distribution Channel
1.4.2 North America Lipstick Market, by Product Type
1.4.3 North America Lipstick Market, by Form
1.4.4 North America Lipstick Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Lipstick Market by Distribution Channel
4.1 North America Supermarkets/Hypermarkets Market by Country
4.2 North America Specialty Stores Market by Country
4.3 North America Online Market by Country
4.4 North America Other Distribution Channel Market by Country

Chapter 5. North America Lipstick Market by Product Type
5.1 North America Matte Market by Country
5.2 North America Glossy Market by Country
5.3 North America Lip Powder Market by Country
5.4 North America Other Product Types Market by Country

Chapter 6. North America Lipstick Market by Form
6.1 North America Stick Market by Country
6.2 North America Liquid Market by Country
6.3 North America Palette Market by Country

Chapter 7. North America Lipstick Market by Country
7.1 US Lipstick Market
7.1.1 US Lipstick Market by Distribution Channel
7.1.2 US Lipstick Market by Product Type
7.1.3 US Lipstick Market by Form
7.2 Canada Lipstick Market
7.2.1 Canada Lipstick Market by Distribution Channel
7.2.2 Canada Lipstick Market by Product Type
7.2.3 Canada Lipstick Market by Form
7.3 Mexico Lipstick Market
7.3.1 Mexico Lipstick Market by Distribution Channel
7.3.2 Mexico Lipstick Market by Product Type
7.3.3 Mexico Lipstick Market by Form
7.4 Rest of North America Lipstick Market
7.4.1 Rest of North America Lipstick Market by Distribution Channel
7.4.2 Rest of North America Lipstick Market by Product Type
7.4.3 Rest of North America Lipstick Market by Form

Chapter 8. Company Profiles
8.1 L'Oreal S.A.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Pacifica Beauty LLC
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Unilever PLC
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Kao Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 The Estee Lauder Companies, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 Amway Corporation
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Coty, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 SWOT Analysis
8.8 L'Oreal S.A.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 SWOT Analysis
8.9 Avon Products, Inc. (Natura &Co Holding S.A.)
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Chanel S.A.
8.10.1 Company Overview

TABLE 1 North America Lipstick Market, 2020 - 2023, USD Million
TABLE 2 North America Lipstick Market, 2024 - 2031, USD Million
TABLE 3 North America Lipstick Market, 2020 - 2023, Million Units (3.5 grams)
TABLE 4 North America Lipstick Market, 2024 - 2031, Million Units (3.5 grams)
TABLE 5 North America Lipstick Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 6 North America Lipstick Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 7 North America Lipstick Market by Distribution Channel, 2020 - 2023, Million Units (3.5 grams)
TABLE 8 North America Lipstick Market by Distribution Channel, 2024 - 2031, Million Units (3.5 grams)
TABLE 9 North America Supermarkets/Hypermarkets Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Supermarkets/Hypermarkets Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Supermarkets/Hypermarkets Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 12 North America Supermarkets/Hypermarkets Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 13 North America Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Specialty Stores Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 16 North America Specialty Stores Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 17 North America Online Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Online Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Online Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 20 North America Online Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 21 North America Other Distribution Channel Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Other Distribution Channel Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Other Distribution Channel Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 24 North America Other Distribution Channel Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 25 North America Lipstick Market by Product Type, 2020 - 2023, USD Million
TABLE 26 North America Lipstick Market by Product Type, 2024 - 2031, USD Million
TABLE 27 North America Lipstick Market by Product Type, 2020 - 2023, Million Units (3.5 grams)
TABLE 28 North America Lipstick Market by Product Type, 2024 - 2031, Million Units (3.5 grams)
TABLE 29 North America Matte Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Matte Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Matte Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 32 North America Matte Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 33 North America Glossy Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Glossy Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Glossy Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 36 North America Glossy Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 37 North America Lip Powder Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Lip Powder Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Lip Powder Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 40 North America Lip Powder Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 41 North America Other Product Types Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Other Product Types Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Other Product Types Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 44 North America Other Product Types Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 45 North America Lipstick Market by Form, 2020 - 2023, USD Million
TABLE 46 North America Lipstick Market by Form, 2024 - 2031, USD Million
TABLE 47 North America Lipstick Market by Form, 2020 - 2023, Million Units (3.5 grams)
TABLE 48 North America Lipstick Market by Form, 2024 - 2031, Million Units (3.5 grams)
TABLE 49 North America Stick Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Stick Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Stick Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 52 North America Stick Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 53 North America Liquid Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Liquid Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Liquid Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 56 North America Liquid Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 57 North America Palette Market by Country, 2020 - 2023, USD Million
TABLE 58 North America Palette Market by Country, 2024 - 2031, USD Million
TABLE 59 North America Palette Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 60 North America Palette Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 61 North America Lipstick Market by Country, 2020 - 2023, USD Million
TABLE 62 North America Lipstick Market by Country, 2024 - 2031, USD Million
TABLE 63 North America Lipstick Market by Country, 2020 - 2023, Million Units (3.5 grams)
TABLE 64 North America Lipstick Market by Country, 2024 - 2031, Million Units (3.5 grams)
TABLE 65 US Lipstick Market, 2020 - 2023, USD Million
TABLE 66 US Lipstick Market, 2024 - 2031, USD Million
TABLE 67 US Lipstick Market, 2020 - 2023, Million Units (3.5 grams)
TABLE 68 US Lipstick Market, 2024 - 2031, Million Units (3.5 grams)
TABLE 69 US Lipstick Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 US Lipstick Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 US Lipstick Market by Distribution Channel, 2020 - 2023, Million Units (3.5 grams)
TABLE 72 US Lipstick Market by Distribution Channel, 2024 - 2031, Million Units (3.5 grams)
TABLE 73 US Lipstick Market by Product Type, 2020 - 2023, USD Million
TABLE 74 US Lipstick Market by Product Type, 2024 - 2031, USD Million
TABLE 75 US Lipstick Market by Product Type, 2020 - 2023, Million Units (3.5 grams)
TABLE 76 US Lipstick Market by Product Type, 2024 - 2031, Million Units (3.5 grams)
TABLE 77 US Lipstick Market by Form, 2020 - 2023, USD Million
TABLE 78 US Lipstick Market by Form, 2024 - 2031, USD Million
TABLE 79 US Lipstick Market by Form, 2020 - 2023, Million Units (3.5 grams)
TABLE 80 US Lipstick Market by Form, 2024 - 2031, Million Units (3.5 grams)
TABLE 81 Canada Lipstick Market, 2020 - 2023, USD Million
TABLE 82 Canada Lipstick Market, 2024 - 2031, USD Million
TABLE 83 Canada Lipstick Market, 2020 - 2023, Million Units (3.5 grams)
TABLE 84 Canada Lipstick Market, 2024 - 2031, Million Units (3.5 grams)
TABLE 85 Canada Lipstick Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 86 Canada Lipstick Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 87 Canada Lipstick Market by Distribution Channel, 2020 - 2023, Million Units (3.5 grams)
TABLE 88 Canada Lipstick Market by Distribution Channel, 2024 - 2031, Million Units (3.5 grams)
TABLE 89 Canada Lipstick Market by Product Type, 2020 - 2023, USD Million
TABLE 90 Canada Lipstick Market by Product Type, 2024 - 2031, USD Million
TABLE 91 Canada Lipstick Market by Product Type, 2020 - 2023, Million Units (3.5 grams)
TABLE 92 Canada Lipstick Market by Product Type, 2024 - 2031, Million Units (3.5 grams)
TABLE 93 Canada Lipstick Market by Form, 2020 - 2023, USD Million
TABLE 94 Canada Lipstick Market by Form, 2024 - 2031, USD Million
TABLE 95 Canada Lipstick Market by Form, 2020 - 2023, Million Units (3.5 grams)
TABLE 96 Canada Lipstick Market by Form, 2024 - 2031, Million Units (3.5 grams)
TABLE 97 Mexico Lipstick Market, 2020 - 2023, USD Million
TABLE 98 Mexico Lipstick Market, 2024 - 2031, USD Million
TABLE 99 Mexico Lipstick Market, 2020 - 2023, Million Units (3.5 grams)
TABLE 100 Mexico Lipstick Market, 2024 - 2031, Million Units (3.5 grams)
TABLE 101 Mexico Lipstick Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 102 Mexico Lipstick Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 103 Mexico Lipstick Market by Distribution Channel, 2020 - 2023, Million Units (3.5 grams)
TABLE 104 Mexico Lipstick Market by Distribution Channel, 2024 - 2031, Million Units (3.5 grams)
TABLE 105 Mexico Lipstick Market by Product Type, 2020 - 2023, USD Million
TABLE 106 Mexico Lipstick Market by Product Type, 2024 - 2031, USD Million
TABLE 107 Mexico Lipstick Market by Product Type, 2020 - 2023, Million Units (3.5 grams)
TABLE 108 Mexico Lipstick Market by Product Type, 2024 - 2031, Million Units (3.5 grams)
TABLE 109 Mexico Lipstick Market by Form, 2020 - 2023, USD Million
TABLE 110 Mexico Lipstick Market by Form, 2024 - 2031, USD Million
TABLE 111 Mexico Lipstick Market by Form, 2020 - 2023, Million Units (3.5 grams)
TABLE 112 Mexico Lipstick Market by Form, 2024 - 2031, Million Units (3.5 grams)
TABLE 113 Rest of North America Lipstick Market, 2020 - 2023, USD Million
TABLE 114 Rest of North America Lipstick Market, 2024 - 2031, USD Million
TABLE 115 Rest of North America Lipstick Market, 2020 - 2023, Million Units (3.5 grams)
TABLE 116 Rest of North America Lipstick Market, 2024 - 2031, Million Units (3.5 grams)
TABLE 117 Rest of North America Lipstick Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 118 Rest of North America Lipstick Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 119 Rest of North America Lipstick Market by Distribution Channel, 2020 - 2023, Million Units (3.5 grams)
TABLE 120 Rest of North America Lipstick Market by Distribution Channel, 2024 - 2031, Million Units (3.5 grams)
TABLE 121 Rest of North America Lipstick Market by Product Type, 2020 - 2023, USD Million
TABLE 122 Rest of North America Lipstick Market by Product Type, 2024 - 2031, USD Million
TABLE 123 Rest of North America Lipstick Market by Product Type, 2020 - 2023, Million Units (3.5 grams)
TABLE 124 Rest of North America Lipstick Market by Product Type, 2024 - 2031, Million Units (3.5 grams)
TABLE 125 Rest of North America Lipstick Market by Form, 2020 - 2023, USD Million
TABLE 126 Rest of North America Lipstick Market by Form, 2024 - 2031, USD Million
TABLE 127 Rest of North America Lipstick Market by Form, 2020 - 2023, Million Units (3.5 grams)
TABLE 128 Rest of North America Lipstick Market by Form, 2024 - 2031, Million Units (3.5 grams)
TABLE 129 Key Information – L'Oreal S.A.
TABLE 130 Key Information – Pacifica Beauty LLC
TABLE 131 Key Information – Unilever PLC
TABLE 132 Key Information – Kao Corporation
TABLE 133 Key Information – Estee Lauder Companies, Inc.
TABLE 134 Key Information - Amway Corporation
TABLE 135 key Information – Coty, Inc.
TABLE 136 Key Information – L'Oreal S.A.
TABLE 137 Key Information – Avon Products, Inc.
TABLE 138 Key Information – Chanel S.A.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Lipstick Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Lipstick Market
FIG 4 Porter’s Five Forces Analysis – Lipstick Market
FIG 5 North America Lipstick Market share by Distribution Channel, 2023
FIG 6 North America Lipstick Market share by Distribution Channel, 2031
FIG 7 North America Lipstick Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 North America Lipstick Market share by Product Type, 2023
FIG 9 North America Lipstick Market share by Product Type, 2031
FIG 10 North America Lipstick Market by Product Type, 2020 - 2031, USD Million
FIG 11 North America Lipstick Market share by Form, 2023
FIG 12 North America Lipstick Market share by Form, 2031
FIG 13 North America Lipstick Market by Form, 2020 - 2031, USD Million
FIG 14 North America Lipstick Market share by Country, 2023
FIG 15 North America Lipstick Market share by Country, 2031
FIG 16 North America Lipstick Market by Country, 2020 - 2031, USD Million
FIG 17 Swot Analysis: L'Oréal S.A.
FIG 18 Swot Analysis: Pacifica Beauty LLC
FIG 19 SWOT Analysis: Unilever PLC
FIG 20 SWOT Analysis: Kao Corporation
FIG 21 Swot Analysis: The Estee Lauder Companies, Inc.
FIG 22 SWOT Analysis: Amway Corporation
FIG 23 Swot Analysis: Coty, Inc.
FIG 24 Swot Analysis: L'Oréal S.A.
FIG 25 SWOT Analysis: Avon Products, Inc.