The North America Marketing Analytics Software Market would witness market growth of 15.3% CAGR during the forecast period (2020-2026). Analytics have become highly beneficial for companies because the competition for retaining customers is very important for businesses. Businesses these days use numerous channels in order to keep the customers informed and connected.
Analytics solution enables them to keep tracking the impact of the actions are being taken. This led to the incorporation of these solutions with the prevailing ERP solution, which is helpful in using the available and generated data. Marketing analytics software supports a company to track the data pertaining to leads, traffic, and sales. Implementing the marketing analytics benefits the person of interest to compare several mediums of operation like social media vs. email marketing vs. blogging etc. these analytics also help in diagnosing the hitches faced in a specific channel, and the tactical steps that needed to be taken so as to improve the background.
The analytics software market is anticipated to offer the easy availability of open-source software products. Low-cost open-source software products are favored over the high-cost customized analytic solutions by both small and medium-sized companies that have low marketing budgets.
The constant need to enter the market more efficiently and understand consumer demands is likely to encourage institutions and organizations to use marketing analytics tools and solutions. The usage of marketing analytics allows companies to comprehend the performance of their marketing campaigns better and participate in the comparative analysis about the application that offers the highest returns. This is done by assessing critical business metrics, like overall marketing effectiveness, marketing attribution, and Return on Investment (ROI).
Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: Marketing Analytics Software Market in North America is expected to register a CAGR of 15.3% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Application
- Social Media Marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
By Deployment Type
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Consumer Goods
- Industrial
- Media & Communication
- Healthcare
- Retail
- BFSI
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- Adobe, Inc.
- Accenture PLC
- IBM Corporation
- Oracle Corporation
- Wipro Limited
- Experian PLC
- Pegasystems, Inc.
- Teradata Corporation
- Harte Hanks, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Analytics Software Market, by Application
1.4.2 North America Marketing Analytics Software Market, by Deployment Type
1.4.3 North America Marketing Analytics Software Market, by Organization Size
1.4.4 North America Marketing Analytics Software Market, by End User
1.4.5 North America Marketing Analytics Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
Chapter 4. North America Marketing Analytics Software Market by Application
4.1 North America Marketing Analytics Software Social Media Marketing Market by Country
4.2 North America Marketing Analytics Software E-mail Marketing Market by Country
4.3 North America Marketing Analytics Software Search Engine Marketing Market by Country
4.4 North America Marketing Analytics Software Content Marketing Market by Country
4.5 North America Other Application Marketing Analytics Software Market by Country
Chapter 5. North America Marketing Analytics Software Market by Deployment Type
5.1 North America Cloud Marketing Analytics Software Market by Country
5.2 North America On-premise Marketing Analytics Software Market by Country
Chapter 6. North America Marketing Analytics Software Market by Organization Size
6.1 North America Large Enterprises Marketing Analytics Software Market by Country
6.2 North America Small & Medium Enterprises Marketing Analytics Software Market by Country
Chapter 7. North America Marketing Analytics Software Market by End User
7.1 North America Consumer Goods Marketing Analytics Software Market by Country
7.2 North America Industrial Marketing Analytics Software Market by Country
7.3 North America Media & Communication Marketing Analytics Software Market by Country
7.4 North America Healthcare Marketing Analytics Software Market by Country
7.5 North America Retail Marketing Analytics Software Market by Country
7.6 North America BFSI Marketing Analytics Software Market by Country
7.7 North America Others Marketing Analytics Software Market by Country
Chapter 8. North America Marketing Analytics Software Market by Country
8.1 US Marketing Analytics Software Market
8.1.1 US Marketing Analytics Software Market by Application
8.1.2 US Marketing Analytics Software Market by Deployment Type
8.1.3 US Marketing Analytics Software Market by Organization Size
8.1.4 US Marketing Analytics Software Market by End User
8.2 Canada Marketing Analytics Software Market
8.2.1 Canada Marketing Analytics Software Market by Application
8.2.2 Canada Marketing Analytics Software Market by Deployment Type
8.2.3 Canada Marketing Analytics Software Market by Organization Size
8.2.4 Canada Marketing Analytics Software Market by End User
8.3 Mexico Marketing Analytics Software Market
8.3.1 Mexico Marketing Analytics Software Market by Application
8.3.2 Mexico Marketing Analytics Software Market by Deployment Type
8.3.3 Mexico Marketing Analytics Software Market by Organization Size
8.3.4 Mexico Marketing Analytics Software Market by End User
8.4 Rest of North America Marketing Analytics Software Market
8.4.1 Rest of North America Marketing Analytics Software Market by Application
8.4.2 Rest of North America Marketing Analytics Software Market by Deployment Type
8.4.3 Rest of North America Marketing Analytics Software Market by Organization Size
8.4.4 Rest of North America Marketing Analytics Software Market by End User
Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Accenture PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research and Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Experian PLC
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.5.3 Product Launches and Product Expansions:
9.7 Pegasystems, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Teradata Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Acquisition and Mergers:
9.8.5.3 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Harte Hanks, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Partnerships, Collaborations, and Agreements:
9.9.4.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:
TABLE 1 North America Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 2 North America Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Marketing Analytics Software Market
TABLE 4 Product Launches And Product Expansions– Marketing Analytics Software Market
TABLE 5 Acquisition and Mergers– Marketing Analytics Software Market
TABLE 6 North America Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 7 North America Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 8 North America Marketing Analytics Software Social Media Marketing Market by Country, 2016 - 2019, USD Million
TABLE 9 North America Marketing Analytics Software Social Media Marketing Market by Country, 2020 - 2026, USD Million
TABLE 10 North America Marketing Analytics Software E-mail Marketing Market by Country, 2016 - 2019, USD Million
TABLE 11 North America Marketing Analytics Software E-mail Marketing Market by Country, 2020 - 2026, USD Million
TABLE 12 North America Marketing Analytics Software Search Engine Marketing Market by Country, 2016 - 2019, USD Million
TABLE 13 North America Marketing Analytics Software Search Engine Marketing Market by Country, 2020 - 2026, USD Million
TABLE 14 North America Marketing Analytics Software Content Marketing Market by Country, 2016 - 2019, USD Million
TABLE 15 North America Marketing Analytics Software Content Marketing Market by Country, 2020 - 2026, USD Million
TABLE 16 North America Other Application Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 17 North America Other Application Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 18 North America Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 19 North America Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 20 North America Cloud Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 21 North America Cloud Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 22 North America On-premise Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 23 North America On-premise Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 24 North America Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 25 North America Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 26 North America Large Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 27 North America Large Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 28 North America Small & Medium Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 29 North America Small & Medium Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 30 North America Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 31 North America Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 32 North America Consumer Goods Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 33 North America Consumer Goods Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 34 North America Industrial Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 35 North America Industrial Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 36 North America Media & Communication Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 37 North America Media & Communication Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 38 North America Healthcare Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 39 North America Healthcare Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 40 North America Retail Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 41 North America Retail Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 42 North America BFSI Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 43 North America BFSI Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 44 North America Others Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 45 North America Others Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 46 North America Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 47 North America Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 48 US Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 49 US Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 50 US Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 51 US Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 52 US Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 53 US Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 54 US Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 55 US Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 56 US Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 57 US Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 58 Canada Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 59 Canada Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 60 Canada Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 61 Canada Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 62 Canada Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 63 Canada Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 64 Canada Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 65 Canada Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 66 Canada Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 67 Canada Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 68 Mexico Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 69 Mexico Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 70 Mexico Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 71 Mexico Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 72 Mexico Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 73 Mexico Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 74 Mexico Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 75 Mexico Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 76 Mexico Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 77 Mexico Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 78 Rest of North America Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 79 Rest of North America Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 80 Rest of North America Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 81 Rest of North America Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 82 Rest of North America Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 83 Rest of North America Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 84 Rest of North America Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 85 Rest of North America Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 86 Rest of North America Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 87 Rest of North America Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 88 Key Information – Adobe, Inc.
TABLE 89 Key information – Accenture PLC
TABLE 90 Key information – IBM Corporation
TABLE 91 Key Information – Oracle Corporation
TABLE 92 Key Information – Wipro Limited
TABLE 93 key information – Experian PLC
TABLE 94 Key Information – Pegasystems, Inc.
TABLE 95 Key Information – Teradata Corporation
TABLE 96 key information – Harte Hanks, Inc.
TABLE 97 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 6 SWOT Analysis: Adobe, inc.
FIG 7 Swot analysis: Accenture plc
FIG 8 Recent strategies and developments: IBM Corporation
FIG 9 Swot analysis: IBM Corporation
FIG 10 Recent strategies and developments: Oracle Corporation
FIG 11 SWOT analysis: Oracle Corporation
FIG 12 Recent strategies and developments: Wipro Limited
FIG 13 SWOT Analysis: Wipro Limited
FIG 14 Recent strategies and developments: Experian PLC
FIG 15 Recent strategies and developments: Pegasystems, Inc.
FIG 16 SWOT Analysis: Pegasystems, Inc.
FIG 17 Recent strategies and developments: Teradata Corporation
FIG 18 SWOT Analysis: Teradata Corporation
FIG 19 Recent strategies and developments: Harte Hanks, Inc.
FIG 20 Recent strategies and developments: SAS Institute, Inc.