North America Marketing Automation Market By Component (Software and Services) By Application (Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others) By Deployment Type (On-premise and Cloud) By Organization Size (Large Enterprises and Small & Medium Enterprises) By End User (BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others)

The North America Marketing Automation Market would witness market growth of 11.8% CAGR during the forecast period (2019-2025). The automation of internal marketing procedures includes advanced workflow Automation. These include budgeting and scheduling and approvals, the marketing schedule, internal collaboration, the development and governance of digital assets and, in essence, everything that promotes the role of internal marketing operational efficiency.

Marketing automation concentrates on driving the marketing funnel from the top to the bottom of the funnel. Prospects are calculated and obtained based on their activities, specific content and messages, which nurture them from primary interest to sale. Commonly used in the sales cycle B2B, B2G, and the long sales cycle B2C, marketing automation includes several marketing fields and is truly the combination of e-mail marketing technologies and organized sales. Such marketing is often a part of the business-to-business (B2B) cycle.

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Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, Salesforce.com, Inc., Microsoft Corporation, Cognizant Technology Solutions Corporation, HubSpot, Inc., Act-On-Software, Inc., ActiveCampaign, Inc., Keap, Inc. and SAS Institute, Inc.

Scope of the Marketing Automation Market Analysis

By Component

• Software
• Services

By Application

• Lead Nurturing and Lead Scoring
• Email Marketing and Social Marketing
• Campaign Management
• Analytics and Reporting
• Inbound Marketing
• Others

By Deployment Type

• On-premise
• Cloud

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• BFSI
• Retail and Consumer Goods
• Travel and Hospitality
• Education and Media & Entertainment
• Healthcare
• Telecom & IT
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Adobe, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• Microsoft Corporation
• Cognizant Technology Solutions Corporation
• HubSpot, Inc.
• Act-On-Software, Inc.
• ActiveCampaign, Inc.
• Keap, Inc.
• SAS Institute, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Automation Market, by Component
1.4.2 North America Marketing Automation Market, by Application
1.4.3 North America Marketing Automation Market, by Deployment Type
1.4.4 North America Marketing Automation Market, by Organization Size
1.4.5 North America Marketing Automation Market, by End User
1.4.6 North America Marketing Automation Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. North America Marketing Automation Market by Component
4.1 North America Marketing Automation Software Market by Country
4.2 North America Marketing Automation Services Market by Country

Chapter 5. North America Marketing Automation Market by Application
5.1 North America Marketing Automation Lead Nurturing and Lead Scoring Market by Country
5.2 North America Marketing Automation Email Marketing and Social Marketing Market by Country
5.3 North America Marketing Automation Campaign Management Market by Country
5.4 North America Marketing Automation Analytics and Reporting Market by Country
5.5 North America Marketing Automation Inbound Marketing Market by Country
5.6 North America Other Application Marketing Automation Market by Country

Chapter 6. North America Marketing Automation Market by Deployment Type
6.1 North America On-premise Marketing Automation Market by Country
6.2 North America Cloud Marketing Automation Market by Country

Chapter 7. North America Marketing Automation Market by Organization Size
7.1 North America Large Enterprises Marketing Automation Market by Country
7.2 North America Small & Medium Enterprises Marketing Automation Market by Country

Chapter 8. North America Marketing Automation Market by End User
8.1 North America BFSI Marketing Automation Market by Country
8.2 North America Retail and Consumer Goods Marketing Automation Market by Country
8.3 North America Travel and Hospitality Marketing Automation Market by Country
8.4 North America Education and Media & Entertainment Marketing Automation Market by Country
8.5 North America Healthcare Marketing Automation Market by Country
8.6 North America Telecom & IT Marketing Automation Market by Country
8.7 North America Others Marketing Automation Market by Country

Chapter 9. North America Marketing Automation Market by Country
9.1 US Marketing Automation Market
9.1.1 US Marketing Automation Market by Component
9.1.2 US Marketing Automation Market by Application
9.1.3 US Marketing Automation Market by Deployment Type
9.1.4 US Marketing Automation Market by Organization Size
9.1.5 US Marketing Automation Market by End User
9.2 Canada Marketing Automation Market
9.2.1 Canada Marketing Automation Market by Component
9.2.2 Canada Marketing Automation Market by Application
9.2.3 Canada Marketing Automation Market by Deployment Type
9.2.4 Canada Marketing Automation Market by Organization Size
9.2.5 Canada Marketing Automation Market by End User
9.3 Mexico Marketing Automation Market
9.3.1 Mexico Marketing Automation Market by Component
9.3.2 Mexico Marketing Automation Market by Application
9.3.3 Mexico Marketing Automation Market by Deployment Type
9.3.4 Mexico Marketing Automation Market by Organization Size
9.3.5 Mexico Marketing Automation Market by End User
9.4 Rest of North America Marketing Automation Market
9.4.1 Rest of North America Marketing Automation Market by Component
9.4.2 Rest of North America Marketing Automation Market by Application
9.4.3 Rest of North America Marketing Automation Market by Deployment Type
9.4.4 Rest of North America Marketing Automation Market by Organization Size
9.4.5 Rest of North America Marketing Automation Market by End User

Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Collaborations, partnerships and agreements:
10.1.5.2 Acquisition and mergers:
10.1.5.3 Product launches:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.1 Recent strategies and developments:
10.2.1.1 Collaborations, partnerships and agreements:
10.2.1.2 Acquisition and mergers:
10.2.1.3 Expansions:
10.2.2 SWOT Analysis
10.3 Salesforce.com, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Collaborations, partnerships and agreements:
10.3.5.2 Acquisition and mergers:
10.3.5.3 Product launches:
10.3.6 SWOT Analysis
10.4 Microsoft Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Collaborations, partnerships and agreements:
10.4.5.2 Acquisition and mergers:
10.4.6 SWOT Analysis
10.5 Cognizant Technology Solutions Corporation
10.5.1 Company overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Recent strategies and developments:
10.5.4.1 Acquisition and mergers:
10.5.5 SWOT Analysis
10.6 HubSpot, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Collaborations, partnerships and agreements:
10.6.5.2 Acquisition and mergers:
10.6.6 SWOT Analysis
10.7 Act-On-Software, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Collaborations, partnerships and agreements:
10.7.2.2 Expansions:
10.7.2.3 Product Launch
10.8 ActiveCampaign, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Product launches:
10.8.2.2 Expansions:
10.9 Keap, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Product launches:
10.1 SAS Institute, Inc.
10.10.1 Company Overview

TABLE 1 North America Marketing Automation Market, 2015 - 2018, USD Million
TABLE 2 North America Marketing Automation Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Marketing Automation Market
TABLE 4 Product Launches And Expansions- Marketing Automation Market
TABLE 5 Mergers & Acquisitions - Marketing Automation Market
TABLE 6 North America Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 7 North America Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 8 North America Marketing Automation Software Market by Country, 2015 - 2018, USD Million
TABLE 9 North America Marketing Automation Software Market by Country, 2019 - 2025, USD Million
TABLE 10 North America Marketing Automation Services Market by Country, 2015 - 2018, USD Million
TABLE 11 North America Marketing Automation Services Market by Country, 2019 - 2025, USD Million
TABLE 12 North America Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 13 North America Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 14 North America Marketing Automation Lead Nurturing and Lead Scoring Market by Country, 2015 - 2018, USD Million
TABLE 15 North America Marketing Automation Lead Nurturing and Lead Scoring Market by Country, 2019 - 2025, USD Million
TABLE 16 North America Marketing Automation Email Marketing and Social Marketing Market by Country, 2015 - 2018, USD Million
TABLE 17 North America Marketing Automation Email Marketing and Social Marketing Market by Country, 2019 - 2025, USD Million
TABLE 18 North America Marketing Automation Campaign Management Market by Country, 2015 - 2018, USD Million
TABLE 19 North America Marketing Automation Campaign Management Market by Country, 2019 - 2025, USD Million
TABLE 20 North America Marketing Automation Analytics and Reporting Market by Country, 2015 - 2018, USD Million
TABLE 21 North America Marketing Automation Analytics and Reporting Market by Country, 2019 - 2025, USD Million
TABLE 22 North America Marketing Automation Inbound Marketing Market by Country, 2015 - 2018, USD Million
TABLE 23 North America Marketing Automation Inbound Marketing Market by Country, 2019 - 2025, USD Million
TABLE 24 North America Other Application Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 25 North America Other Application Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 26 North America Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 27 North America Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 28 North America On-premise Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 29 North America On-premise Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 30 North America Cloud Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 31 North America Cloud Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 32 North America Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 33 North America Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 34 North America Large Enterprises Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 35 North America Large Enterprises Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 36 North America Small & Medium Enterprises Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 37 North America Small & Medium Enterprises Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 38 North America Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 39 North America Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 40 North America BFSI Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 41 North America BFSI Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 42 North America Retail and Consumer Goods Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 43 North America Retail and Consumer Goods Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 44 North America Travel and Hospitality Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 45 North America Travel and Hospitality Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 46 North America Education and Media & Entertainment Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 47 North America Education and Media & Entertainment Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 48 North America Healthcare Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 49 North America Healthcare Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 50 North America Telecom & IT Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 51 North America Telecom & IT Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 52 North America Others Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 53 North America Others Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 54 North America Marketing Automation Market by Country, 2015 - 2018, USD Million
TABLE 55 North America Marketing Automation Market by Country, 2019 - 2025, USD Million
TABLE 56 US Marketing Automation Market, 2015 - 2018, USD Million
TABLE 57 US Marketing Automation Market, 2019 - 2025, USD Million
TABLE 58 US Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 59 US Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 60 US Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 61 US Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 62 US Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 63 US Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 64 US Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 65 US Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 66 US Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 67 US Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 68 Canada Marketing Automation Market, 2015 - 2018, USD Million
TABLE 69 Canada Marketing Automation Market, 2019 - 2025, USD Million
TABLE 70 Canada Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 71 Canada Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 72 Canada Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 73 Canada Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 74 Canada Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 75 Canada Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 76 Canada Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 77 Canada Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 78 Canada Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 79 Canada Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 80 Mexico Marketing Automation Market, 2015 - 2018, USD Million
TABLE 81 Mexico Marketing Automation Market, 2019 - 2025, USD Million
TABLE 82 Mexico Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 83 Mexico Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 84 Mexico Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 85 Mexico Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 86 Mexico Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 87 Mexico Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 88 Mexico Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 89 Mexico Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 90 Mexico Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 91 Mexico Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 92 Rest of North America Marketing Automation Market, 2015 - 2018, USD Million
TABLE 93 Rest of North America Marketing Automation Market, 2019 - 2025, USD Million
TABLE 94 Rest of North America Marketing Automation Market by Component, 2015 - 2018, USD Million
TABLE 95 Rest of North America Marketing Automation Market by Component, 2019 - 2025, USD Million
TABLE 96 Rest of North America Marketing Automation Market by Application, 2015 - 2018, USD Million
TABLE 97 Rest of North America Marketing Automation Market by Application, 2019 - 2025, USD Million
TABLE 98 Rest of North America Marketing Automation Market by Deployment Type, 2015 - 2018, USD Million
TABLE 99 Rest of North America Marketing Automation Market by Deployment Type, 2019 - 2025, USD Million
TABLE 100 Rest of North America Marketing Automation Market by Organization Size, 2015 - 2018, USD Million
TABLE 101 Rest of North America Marketing Automation Market by Organization Size, 2019 - 2025, USD Million
TABLE 102 Rest of North America Marketing Automation Market by End User, 2015 - 2018, USD Million
TABLE 103 Rest of North America Marketing Automation Market by End User, 2019 - 2025, USD Million
TABLE 104 Key Information - Adobe, Inc.
TABLE 105 Key Information - Oracle Corporation
TABLE 106 Key Information -Salesforce.com, Inc.
TABLE 107 key information - Microsoft Corporation
TABLE 108 Key Information - Cognizant Technology Solutions Corporation
TABLE 109 Key Information - HubSpot, Inc.
TABLE 110 key information - Act-On-Software, Inc.
TABLE 111 Key Information - ActiveCampaign, Inc.
TABLE 112 Key Information - Keap, Inc.
TABLE 113 Key information - SAS Institute, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 6 SWOT Analysis: Adobe systems, inc.
FIG 7 Recent strategies and developments: Oracle Corporation
FIG 8 SWOT analysis: Oracle Corporation
FIG 9 Recent strategies and developments: Salesforce.com, Inc.
FIG 10 SWOT Analysis: Salesforce.com Inc.
FIG 11 Recent strategies and developments: Microsoft Corporation
FIG 12 SWOT Analysis: Microsoft Corporation
FIG 13 Swot analysis: cognizant technology solutions corporation
FIG 14 SWOT Analysis: HubSpot, Inc.
FIG 15 Recent strategies and developments: Act-On-Software, Inc.