The North America Marketing Cloud Platform Market would witness market growth of 6.7% CAGR during the forecast period (2022-2028).
The phrase remains somewhat nebulous, and some platforms and applications may be called a type of marketing cloud but do not utilize the name. This has prompted uncertainty and calls for a better explanation of marketing clouds. Nonetheless, the consumer can describe a marketing cloud platform as one that can be utilized to optimize the entire customer journey from beginning to end, as opposed to simply specific segments.
Additionally, it must encompass content management, marketing automation, analytics, and acquisition. Companies have already enumerated the top marketing cloud services and their providers. It is important to note, however, that many clients combine tools from several providers instead of subscribing to a single provider's entire suite of marketing cloud solutions. This is due in part to the fact that many businesses do not prefer to be relied on a single solution and wish to maintain some degree of flexibility.
The marketing Cloud has various possible applications. This allows businesses to send automated messages to users based on their activities, measuring their progress at every stage. This enables businesses to provide users with moderate encouragement to complete purchases and to track how customers interact with the brand. Moreover, a marketing cloud enables users to automate segmentation, file uploads, and data extraction, facilitating a more streamlined and effective workflow.
The expansion of the region is attributable to factors such as the increasing adoption of cutting-edge technology such as machine learning and industrial automation, as well as the companies' propensity toward digital transformation. In addition, North America is becoming the center of other industrial verticals, including IT & Telecom, healthcare, and energy & utility. These industrial verticals have a massive customer base that is anticipated to create new attractive prospects for CRM vendors.
The US market dominated the North America Marketing Cloud Platform Market by Country in 2021; thereby, achieving a market value of $4,435.7 million by 2028. The Canada market is experiencing a CAGR of 9.2% during (2022 - 2028). Additionally, The Mexico market would exhibit a CAGR of 8.2% during (2022 - 2028).
Based on Component, the market is segmented into Platforms and Services. Based on Platforms Type, the market is segmented into Software-as-a-service, Customer Relationship Management and Business-to-Business. Based on Marketing Function, the market is segmented into Advertising & Branding, Designing, Sales Channel, Customer Support and Others. Based on Deployment Mode, the market is segmented into Public and Private. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Retail & eCommerce, BFSI, IT & Telecom, Education, Travel & Hospitality, Media, Entertainment, & Gaming, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Marketing Cloud Platform Market is Predict to reach $18 Billion by 2028, at a CAGR of 8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Salesforce.com, Inc., Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SAP SE, SAS Institute, Inc., Redpoint Global, Inc., Cheetah Digital and Sitecore, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platforms
- Software-as-a-service
- Customer Relationship Management
- Business-to-Business
- Services
By Marketing Function
- Advertising & Branding
- Designing
- Sales Channel
- Customer Support
- Others
By Deployment Mode
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By Vertical
- Retail & eCommerce
- BFSI
- IT & Telecom
- Education
- Travel & Hospitality
- Media, Entertainment, & Gaming
- Healthcare & Life Sciences
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Salesforce.com, Inc.
- Oracle Corporation
- Pegasystems, Inc.
- HubSpot, Inc.
- SAP SE
- SAS Institute, Inc.
- Redpoint Global, Inc.
- Cheetah Digital
- Sitecore, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Cloud Platform Market, by Component
1.4.2 North America Marketing Cloud Platform Market, by Marketing Function
1.4.3 North America Marketing Cloud Platform Market, by Deployment Mode
1.4.4 North America Marketing Cloud Platform Market, by Organization Size
1.4.5 North America Marketing Cloud Platform Market, by Vertical
1.4.6 North America Marketing Cloud Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenarios
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Acquisitions and Mergers : 2018, Jul – 2021, May) Leading Players
3.4.3 Key Strategic Move: (Product Launches and Product Expansions : 2018, Oct – 2022, Feb) Leading Players
Chapter 4. North America Marketing Cloud Platform Market by Component
4.1 North America Platforms Market by Country
4.2 North America Marketing Cloud Platform Market by Platforms Type
4.2.1 North America Software-as-a-service Market by Country
4.2.2 North America Customer Relationship Management Market by Country
4.2.3 North America Business-to-Business Market by Country
4.3 North America Services Market by Country
Chapter 5. North America Marketing Cloud Platform Market by Marketing Function
5.1 North America Advertising & Branding Market by Country
5.2 North America Designing Market by Country
5.3 North America Sales Channel Market by Country
5.4 North America Customer Support Market by Country
5.5 North America Others Market by Country
Chapter 6. North America Marketing Cloud Platform Market by Deployment Mode
6.1 North America Public Market by Country
6.2 North America Private Market by Country
Chapter 7. North America Marketing Cloud Platform Market by Organization Size
7.1 North America Large Enterprises Market by Country
7.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 8. North America Marketing Cloud Platform Market by Vertical
8.1 North America Retail & eCommerce Market by Country
8.2 North America BFSI Market by Country
8.3 North America IT & Telecom Market by Country
8.4 North America Education Market by Country
8.5 North America Travel & Hospitality Market by Country
8.6 North America Media, Entertainment, & Gaming Market by Country
8.7 North America Healthcare & Life Sciences Market by Country
8.8 North America Others Market by Country
Chapter 9. North America Marketing Cloud Platform Market by Country
9.1 US Marketing Cloud Platform Market
9.1.1 US Marketing Cloud Platform Market by Component
9.1.1.1 US Marketing Cloud Platform Market by Platforms Type
9.1.2 US Marketing Cloud Platform Market by Marketing Function
9.1.3 US Marketing Cloud Platform Market by Deployment Mode
9.1.4 US Marketing Cloud Platform Market by Organization Size
9.1.5 US Marketing Cloud Platform Market by Vertical
9.2 Canada Marketing Cloud Platform Market
9.2.1 Canada Marketing Cloud Platform Market by Component
9.2.1.1 Canada Marketing Cloud Platform Market by Platforms Type
9.2.2 Canada Marketing Cloud Platform Market by Marketing Function
9.2.3 Canada Marketing Cloud Platform Market by Deployment Mode
9.2.4 Canada Marketing Cloud Platform Market by Organization Size
9.2.5 Canada Marketing Cloud Platform Market by Vertical
9.3 Mexico Marketing Cloud Platform Market
9.3.1 Mexico Marketing Cloud Platform Market by Component
9.3.1.1 Mexico Marketing Cloud Platform Market by Platforms Type
9.3.2 Mexico Marketing Cloud Platform Market by Marketing Function
9.3.3 Mexico Marketing Cloud Platform Market by Deployment Mode
9.3.4 Mexico Marketing Cloud Platform Market by Organization Size
9.3.5 Mexico Marketing Cloud Platform Market by Vertical
9.4 Rest of North America Marketing Cloud Platform Market
9.4.1 Rest of North America Marketing Cloud Platform Market by Component
9.4.1.1 Rest of North America Marketing Cloud Platform Market by Platforms Type
9.4.2 Rest of North America Marketing Cloud Platform Market by Marketing Function
9.4.3 Rest of North America Marketing Cloud Platform Market by Deployment Mode
9.4.4 Rest of North America Marketing Cloud Platform Market by Organization Size
9.4.5 Rest of North America Marketing Cloud Platform Market by Vertical
Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.2 Salesforce.com, Inc.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Product Launches and Product Expansions:
10.2.5.2 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Oracle Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Partnerships, Collaborations, and Agreements:
10.4.2.2 Acquisition and Mergers:
10.5 SAP SE
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.5.3 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Pegasystems, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Sitecore, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Acquisition and Mergers:
10.8 HubSpot, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Product Launches and Product Expansions:
10.9 Redpoint Global, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Product Launches and Product Expansions:
10.10. Cheetah Digital, Inc. (CM Group)
10.10.1 Company Overview
10.10.2 Recent strategies and developments:
10.10.2.1 Acquisition and Mergers:
TABLE 1 North America Marketing Cloud Platform Market, 2018 - 2021, USD Million
TABLE 2 North America Marketing Cloud Platform Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements – Marketing Cloud Platform Market
TABLE 4 Product Launches And Product Expansions – Marketing Cloud Platform Market
TABLE 5 Acquisition and Mergers – Marketing Cloud Platform Market
TABLE 6 North America Marketing Cloud Platform Market by Component, 2018 - 2021, USD Million
TABLE 7 North America Marketing Cloud Platform Market by Component, 2022 - 2028, USD Million
TABLE 8 North America Platforms Market by Country, 2018 - 2021, USD Million
TABLE 9 North America Platforms Market by Country, 2022 - 2028, USD Million
TABLE 10 North America Marketing Cloud Platform Market by Platforms Type, 2018 - 2021, USD Million
TABLE 11 North America Marketing Cloud Platform Market by Platforms Type, 2022 - 2028, USD Million
TABLE 12 North America Software-as-a-service Market by Country, 2018 - 2021, USD Million
TABLE 13 North America Software-as-a-service Market by Country, 2022 - 2028, USD Million
TABLE 14 North America Customer Relationship Management Market by Country, 2018 - 2021, USD Million
TABLE 15 North America Customer Relationship Management Market by Country, 2022 - 2028, USD Million
TABLE 16 North America Business-to-Business Market by Country, 2018 - 2021, USD Million
TABLE 17 North America Business-to-Business Market by Country, 2022 - 2028, USD Million
TABLE 18 North America Services Market by Country, 2018 - 2021, USD Million
TABLE 19 North America Services Market by Country, 2022 - 2028, USD Million
TABLE 20 North America Marketing Cloud Platform Market by Marketing Function, 2018 - 2021, USD Million
TABLE 21 North America Marketing Cloud Platform Market by Marketing Function, 2022 - 2028, USD Million
TABLE 22 North America Advertising & Branding Market by Country, 2018 - 2021, USD Million
TABLE 23 North America Advertising & Branding Market by Country, 2022 - 2028, USD Million
TABLE 24 North America Designing Market by Country, 2018 - 2021, USD Million
TABLE 25 North America Designing Market by Country, 2022 - 2028, USD Million
TABLE 26 North America Sales Channel Market by Country, 2018 - 2021, USD Million
TABLE 27 North America Sales Channel Market by Country, 2022 - 2028, USD Million
TABLE 28 North America Customer Support Market by Country, 2018 - 2021, USD Million
TABLE 29 North America Customer Support Market by Country, 2022 - 2028, USD Million
TABLE 30 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 31 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 32 North America Marketing Cloud Platform Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 33 North America Marketing Cloud Platform Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 34 North America Public Market by Country, 2018 - 2021, USD Million
TABLE 35 North America Public Market by Country, 2022 - 2028, USD Million
TABLE 36 North America Private Market by Country, 2018 - 2021, USD Million
TABLE 37 North America Private Market by Country, 2022 - 2028, USD Million
TABLE 38 North America Marketing Cloud Platform Market by Organization Size, 2018 - 2021, USD Million
TABLE 39 North America Marketing Cloud Platform Market by Organization Size, 2022 - 2028, USD Million
TABLE 40 North America Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 41 North America Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 42 North America Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
TABLE 43 North America Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
TABLE 44 North America Marketing Cloud Platform Market by Vertical, 2018 - 2021, USD Million
TABLE 45 North America Marketing Cloud Platform Market by Vertical, 2022 - 2028, USD Million
TABLE 46 North America Retail & eCommerce Market by Country, 2018 - 2021, USD Million
TABLE 47 North America Retail & eCommerce Market by Country, 2022 - 2028, USD Million
TABLE 48 North America BFSI Market by Country, 2018 - 2021, USD Million
TABLE 49 North America BFSI Market by Country, 2022 - 2028, USD Million
TABLE 50 North America IT & Telecom Market by Country, 2018 - 2021, USD Million
TABLE 51 North America IT & Telecom Market by Country, 2022 - 2028, USD Million
TABLE 52 North America Education Market by Country, 2018 - 2021, USD Million
TABLE 53 North America Education Market by Country, 2022 - 2028, USD Million
TABLE 54 North America Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 55 North America Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 56 North America Media, Entertainment, & Gaming Market by Country, 2018 - 2021, USD Million
TABLE 57 North America Media, Entertainment, & Gaming Market by Country, 2022 - 2028, USD Million
TABLE 58 North America Healthcare & Life Sciences Market by Country, 2018 - 2021, USD Million
TABLE 59 North America Healthcare & Life Sciences Market by Country, 2022 - 2028, USD Million
TABLE 60 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 61 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 62 North America Marketing Cloud Platform Market by Country, 2018 - 2021, USD Million
TABLE 63 North America Marketing Cloud Platform Market by Country, 2022 - 2028, USD Million
TABLE 64 US Marketing Cloud Platform Market, 2018 - 2021, USD Million
TABLE 65 US Marketing Cloud Platform Market, 2022 - 2028, USD Million
TABLE 66 US Marketing Cloud Platform Market by Component, 2018 - 2021, USD Million
TABLE 67 US Marketing Cloud Platform Market by Component, 2022 - 2028, USD Million
TABLE 68 US Marketing Cloud Platform Market by Platforms Type, 2018 - 2021, USD Million
TABLE 69 US Marketing Cloud Platform Market by Platforms Type, 2022 - 2028, USD Million
TABLE 70 US Marketing Cloud Platform Market by Marketing Function, 2018 - 2021, USD Million
TABLE 71 US Marketing Cloud Platform Market by Marketing Function, 2022 - 2028, USD Million
TABLE 72 US Marketing Cloud Platform Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 73 US Marketing Cloud Platform Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 74 US Marketing Cloud Platform Market by Organization Size, 2018 - 2021, USD Million
TABLE 75 US Marketing Cloud Platform Market by Organization Size, 2022 - 2028, USD Million
TABLE 76 US Marketing Cloud Platform Market by Vertical, 2018 - 2021, USD Million
TABLE 77 US Marketing Cloud Platform Market by Vertical, 2022 - 2028, USD Million
TABLE 78 Canada Marketing Cloud Platform Market, 2018 - 2021, USD Million
TABLE 79 Canada Marketing Cloud Platform Market, 2022 - 2028, USD Million
TABLE 80 Canada Marketing Cloud Platform Market by Component, 2018 - 2021, USD Million
TABLE 81 Canada Marketing Cloud Platform Market by Component, 2022 - 2028, USD Million
TABLE 82 Canada Marketing Cloud Platform Market by Platforms Type, 2018 - 2021, USD Million
TABLE 83 Canada Marketing Cloud Platform Market by Platforms Type, 2022 - 2028, USD Million
TABLE 84 Canada Marketing Cloud Platform Market by Marketing Function, 2018 - 2021, USD Million
TABLE 85 Canada Marketing Cloud Platform Market by Marketing Function, 2022 - 2028, USD Million
TABLE 86 Canada Marketing Cloud Platform Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 87 Canada Marketing Cloud Platform Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 88 Canada Marketing Cloud Platform Market by Organization Size, 2018 - 2021, USD Million
TABLE 89 Canada Marketing Cloud Platform Market by Organization Size, 2022 - 2028, USD Million
TABLE 90 Canada Marketing Cloud Platform Market by Vertical, 2018 - 2021, USD Million
TABLE 91 Canada Marketing Cloud Platform Market by Vertical, 2022 - 2028, USD Million
TABLE 92 Mexico Marketing Cloud Platform Market, 2018 - 2021, USD Million
TABLE 93 Mexico Marketing Cloud Platform Market, 2022 - 2028, USD Million
TABLE 94 Mexico Marketing Cloud Platform Market by Component, 2018 - 2021, USD Million
TABLE 95 Mexico Marketing Cloud Platform Market by Component, 2022 - 2028, USD Million
TABLE 96 Mexico Marketing Cloud Platform Market by Platforms Type, 2018 - 2021, USD Million
TABLE 97 Mexico Marketing Cloud Platform Market by Platforms Type, 2022 - 2028, USD Million
TABLE 98 Mexico Marketing Cloud Platform Market by Marketing Function, 2018 - 2021, USD Million
TABLE 99 Mexico Marketing Cloud Platform Market by Marketing Function, 2022 - 2028, USD Million
TABLE 100 Mexico Marketing Cloud Platform Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 101 Mexico Marketing Cloud Platform Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 102 Mexico Marketing Cloud Platform Market by Organization Size, 2018 - 2021, USD Million
TABLE 103 Mexico Marketing Cloud Platform Market by Organization Size, 2022 - 2028, USD Million
TABLE 104 Mexico Marketing Cloud Platform Market by Vertical, 2018 - 2021, USD Million
TABLE 105 Mexico Marketing Cloud Platform Market by Vertical, 2022 - 2028, USD Million
TABLE 106 Rest of North America Marketing Cloud Platform Market, 2018 - 2021, USD Million
TABLE 107 Rest of North America Marketing Cloud Platform Market, 2022 - 2028, USD Million
TABLE 108 Rest of North America Marketing Cloud Platform Market by Component, 2018 - 2021, USD Million
TABLE 109 Rest of North America Marketing Cloud Platform Market by Component, 2022 - 2028, USD Million
TABLE 110 Rest of North America Marketing Cloud Platform Market by Platforms Type, 2018 - 2021, USD Million
TABLE 111 Rest of North America Marketing Cloud Platform Market by Platforms Type, 2022 - 2028, USD Million
TABLE 112 Rest of North America Marketing Cloud Platform Market by Marketing Function, 2018 - 2021, USD Million
TABLE 113 Rest of North America Marketing Cloud Platform Market by Marketing Function, 2022 - 2028, USD Million
TABLE 114 Rest of North America Marketing Cloud Platform Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 115 Rest of North America Marketing Cloud Platform Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 116 Rest of North America Marketing Cloud Platform Market by Organization Size, 2018 - 2021, USD Million
TABLE 117 Rest of North America Marketing Cloud Platform Market by Organization Size, 2022 - 2028, USD Million
TABLE 118 Rest of North America Marketing Cloud Platform Market by Vertical, 2018 - 2021, USD Million
TABLE 119 Rest of North America Marketing Cloud Platform Market by Vertical, 2022 - 2028, USD Million
TABLE 120 Key Information – Adobe, Inc.
TABLE 121 Key Information –Salesforce.com, Inc.
TABLE 122 Key Information – Oracle Corporation
TABLE 123 Key information – SAS Institute, Inc.
TABLE 124 Key Information – SAP SE
TABLE 125 Key Information – Pegasystems, Inc.
TABLE 126 Key Information – Sitecore, Inc.
TABLE 127 Key Information – HubSpot, Inc.
TABLE 128 Key Information – Redpoint Global, Inc.
TABLE 129 Key Information – Cheetah Digital, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Market Share Analysis, 2021
FIG 4 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 5 Key Strategic Move: (Acquisitions and Mergers : 2018, Jul – 2021, May) Leading Players
FIG 6 Key Strategic Move: (Product Launches and Product Expansions : 2018, Oct – 2022, Feb) Leading Players
FIG 7 Recent strategies and developments: Adobe, Inc.
FIG 8 SWOT Analysis: Salesforce.com Inc.
FIG 9 SWOT analysis: Oracle Corporation
FIG 10 Recent strategies and developments: SAP SE
FIG 11 SWOT Analysis: SAP SE
FIG 12 SWOT Analysis: Pegasystems, Inc.
FIG 13 Recent strategies and developments: HubSpot, Inc.