The North America Marketing Resource Management Market would witness market growth of 12.1% CAGR during the forecast period (2020-2026). Marketing resource management (MRM) refers to a technology utilized to effectively manage people, associated technology & operations like production, planning, and design of marketing process. The advent of MRM applications has assisted enterprises in their planning and budgeting. With the help of features such as planning and budgeting, marketing departments can design their budgets; define the expense types and period closeouts among others. With the help of this solution, the marketing department can execute a strategic program, and manage potential threats.
MRM market has observed major growth in recent years, owing to the need for examining the market trends and then plan and devise marketing strategies. The technological advancements and up-gradation of MRM software tools have further contributed to the surge in acceptance of MRM by various organizations. The severe competition within various industry verticals has reduced the marketing budgets significantly. This, as a result, compelled the companies to choose MRM solutions, and to increase expenditure on marketing activities and enhance return on investment (ROI).
Acceptance of cloud-based MRM services is another main aspect that is boosting the MRM market, as cloud-based services have assisted in further decreasing the overall expenses on marketing. Cloud-based third-party MRM services also help organizations to pay attention to their primary activities. MRM installation in SMEs is still not prevalent due to the absence of IT support or concerns with respect to the high initial investment. Low cost or pay-per-use cloud-based services are anticipated to offer the essential momentum to the adoption of MRM in SMEs.
Based on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: Marketing Resource Management Market in North America is expected to register a CAGR of 12.1% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.)
Scope of the Study
Market Segments Covered in the Report:
By Component
- Solutions
- Marketing Asset Management
- Project Management
- Brand & Advertisement Management
- Financial Management
- Capacity Planning Management
- Others
- Services
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Manufacturing
- Consumer Goods & Retail
- Travel & Hospitality
- Healthcare
- Telecom & IT
- BFSI
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- IBM Corporation
- SAP SE
- Teradata Corporation
- Microsoft Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Adobe, Inc.
- Oracle Corporation
- Infor, Inc. (Koch Industries)
- SAS Institute, Inc.
- North Plains Systems Corporation (Aclate, Inc.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Resource Management Market, by Component
1.4.2 North America Marketing Resource Management Market, by Deployment Type
1.4.3 North America Marketing Resource Management Market, by Enterprise Size
1.4.4 North America Marketing Resource Management Market, by End User
1.4.5 North America Marketing Resource Management Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players
3.3.3 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading Players
Chapter 4. North America Marketing Resource Management Market by Component
4.1 North America Marketing Resource Management Solutions Market by Country
4.2 North America Marketing Resource Management Market by Solutions Type
4.3 North America Marketing Resource Management Marketing Asset Management Market by Country
4.3.1 North America Marketing Resource Management Project Management Market by Country
4.3.2 North America Marketing Resource Management Brand & Advertisement Management Market by Country
4.3.3 North America Marketing Resource Management Financial Management Market by Country
4.3.4 North America Marketing Resource Management Capacity Planning Management Market by Country
4.3.5 North America Other Solutions Type Marketing Resource Management Market by Country
4.4 North America Marketing Resource Management Services Market by Country
Chapter 5. North America Marketing Resource Management Market by Deployment Type
5.1 North America On-premise Marketing Resource Management Market by Country
5.2 North America Cloud Marketing Resource Management Market by Country
Chapter 6. North America Marketing Resource Management Market by Enterprise Size
6.1 North America Large Enterprises Marketing Resource Management Market by Country
6.2 North America Small & Medium Enterprises Marketing Resource Management Market by Country
Chapter 7. North America Marketing Resource Management Market by End User
7.1 North America Manufacturing Marketing Resource Management Market by Country
7.2 North America Consumer Goods & Retail Marketing Resource Management Market by Country
7.3 North America Travel & Hospitality Marketing Resource Management Market by Country
7.4 North America Healthcare Marketing Resource Management Market by Country
7.5 North America Telecom & IT Marketing Resource Management Market by Country
7.6 North America BFSI Marketing Resource Management Market by Country
7.7 North America Others Marketing Resource Management Market by Country
Chapter 8. North America Marketing Resource Management Market by Country
8.1 US Marketing Resource Management Market
8.1.1 US Marketing Resource Management Market by Component
8.1.1.1 US Marketing Resource Management Market by Solutions Type
8.1.2 US Marketing Resource Management Market by Deployment Type
8.1.3 US Marketing Resource Management Market by Enterprise Size
8.1.4 US Marketing Resource Management Market by End User
8.2 Canada Marketing Resource Management Market
8.2.1 Canada Marketing Resource Management Market by Component
8.2.1.1 Canada Marketing Resource Management Market by Solutions Type
8.2.2 Canada Marketing Resource Management Market by Deployment Type
8.2.3 Canada Marketing Resource Management Market by Enterprise Size
8.2.4 Canada Marketing Resource Management Market by End User
8.3 Mexico Marketing Resource Management Market
8.3.1 Mexico Marketing Resource Management Market by Component
8.3.1.1 Mexico Marketing Resource Management Market by Solutions Type
8.3.2 Mexico Marketing Resource Management Market by Deployment Type
8.3.3 Mexico Marketing Resource Management Market by Enterprise Size
8.3.4 Mexico Marketing Resource Management Market by End User
8.4 Rest of North America Marketing Resource Management Market
8.4.1 Rest of North America Marketing Resource Management Market by Component
8.4.1.1 Rest of North America Marketing Resource Management Market by Solutions Type
8.4.2 Rest of North America Marketing Resource Management Market by Deployment Type
8.4.3 Rest of North America Marketing Resource Management Market by Enterprise Size
8.4.4 Rest of North America Marketing Resource Management Market by End User
Chapter 9. Company Profiles
9.1 IBM Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional & Segmental Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.1 Recent strategies and developments:
9.2.1.1 Partnerships, Collaborations, and Agreements:
9.2.1.2 Product Launches and Product Expansions:
9.2.1.3 Acquisition and Mergers:
9.2.2 SWOT Analysis
9.3 Teradata Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Microsoft Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Product Launches and Product Expansions:
9.4.5.3 Acquisition and Mergers:
9.4.6 SWOT Analysis
9.5 HCL Technologies Ltd. (HCL Enterprises)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Product Launches and Product Expansions:
9.5.5.3 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Adobe, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.6 SWOT Analysis
9.7 Oracle Corporation
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Infor, Inc. (Koch Industries)
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Partnerships, Collaborations, and Agreements:
9.9 SAS Institute, Inc.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Partnerships, Collaborations, and Agreements:
9.10. North Plains Systems Corporation (Aclate, Inc.)
9.10.1 Company Overview
TABLE 1 North America Marketing Resource Management Market, 2016 - 2019, USD Million
TABLE 2 North America Marketing Resource Management Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Marketing Resource Management Market
TABLE 4 Product Launches And Product Expansions– Marketing Resource Management Market
TABLE 5 Acquisition and Mergers– Marketing Resource Management Market
TABLE 6 North America Marketing Resource Management Market by Component, 2016 - 2019, USD Million
TABLE 7 North America Marketing Resource Management Market by Component, 2020 - 2026, USD Million
TABLE 8 North America Marketing Resource Management Solutions Market by Country, 2016 - 2019, USD Million
TABLE 9 North America Marketing Resource Management Solutions Market by Country, 2020 - 2026, USD Million
TABLE 10 North America Marketing Resource Management Market by Solutions Type, 2016 - 2019, USD Million
TABLE 11 North America Marketing Resource Management Market by Solutions Type, 2020 - 2026, USD Million
TABLE 12 North America Marketing Resource Management Marketing Asset Management Market by Country, 2016 - 2019, USD Million
TABLE 13 North America Marketing Resource Management Marketing Asset Management Market by Country, 2020 - 2026, USD Million
TABLE 14 North America Marketing Resource Management Project Management Market by Country, 2016 - 2019, USD Million
TABLE 15 North America Marketing Resource Management Project Management Market by Country, 2020 - 2026, USD Million
TABLE 16 North America Marketing Resource Management Brand & Advertisement Management Market by Country, 2016 - 2019, USD Million
TABLE 17 North America Marketing Resource Management Brand & Advertisement Management Market by Country, 2020 - 2026, USD Million
TABLE 18 North America Marketing Resource Management Financial Management Market by Country, 2016 - 2019, USD Million
TABLE 19 North America Marketing Resource Management Financial Management Market by Country, 2020 - 2026, USD Million
TABLE 20 North America Marketing Resource Management Capacity Planning Management Market by Country, 2016 - 2019, USD Million
TABLE 21 North America Marketing Resource Management Capacity Planning Management Market by Country, 2020 - 2026, USD Million
TABLE 22 North America Other Solutions Type Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 23 North America Other Solutions Type Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 24 North America Marketing Resource Management Services Market by Country, 2016 - 2019, USD Million
TABLE 25 North America Marketing Resource Management Services Market by Country, 2020 - 2026, USD Million
TABLE 26 North America Marketing Resource Management Market by Deployment Type, 2016 - 2019, USD Million
TABLE 27 North America Marketing Resource Management Market by Deployment Type, 2020 - 2026, USD Million
TABLE 28 North America On-premise Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 29 North America On-premise Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 30 North America Cloud Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 31 North America Cloud Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 32 North America Marketing Resource Management Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 33 North America Marketing Resource Management Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 34 North America Large Enterprises Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 35 North America Large Enterprises Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 36 North America Small & Medium Enterprises Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 37 North America Small & Medium Enterprises Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 38 North America Marketing Resource Management Market by End User, 2016 - 2019, USD Million
TABLE 39 North America Marketing Resource Management Market by End User, 2020 - 2026, USD Million
TABLE 40 North America Manufacturing Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 41 North America Manufacturing Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 42 North America Consumer Goods & Retail Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 43 North America Consumer Goods & Retail Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 44 North America Travel & Hospitality Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 45 North America Travel & Hospitality Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 46 North America Healthcare Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 47 North America Healthcare Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 48 North America Telecom & IT Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 49 North America Telecom & IT Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 50 North America BFSI Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 51 North America BFSI Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 52 North America Others Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 53 North America Others Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 54 North America Marketing Resource Management Market by Country, 2016 - 2019, USD Million
TABLE 55 North America Marketing Resource Management Market by Country, 2020 - 2026, USD Million
TABLE 56 US Marketing Resource Management Market, 2016 - 2019, USD Million
TABLE 57 US Marketing Resource Management Market, 2020 - 2026, USD Million
TABLE 58 US Marketing Resource Management Market by Component, 2016 - 2019, USD Million
TABLE 59 US Marketing Resource Management Market by Component, 2020 - 2026, USD Million
TABLE 60 US Marketing Resource Management Market by Solutions Type, 2016 - 2019, USD Million
TABLE 61 US Marketing Resource Management Market by Solutions Type, 2020 - 2026, USD Million
TABLE 62 US Marketing Resource Management Market by Deployment Type, 2016 - 2019, USD Million
TABLE 63 US Marketing Resource Management Market by Deployment Type, 2020 - 2026, USD Million
TABLE 64 US Marketing Resource Management Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 65 US Marketing Resource Management Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 66 US Marketing Resource Management Market by End User, 2016 - 2019, USD Million
TABLE 67 US Marketing Resource Management Market by End User, 2020 - 2026, USD Million
TABLE 68 Canada Marketing Resource Management Market, 2016 - 2019, USD Million
TABLE 69 Canada Marketing Resource Management Market, 2020 - 2026, USD Million
TABLE 70 Canada Marketing Resource Management Market by Component, 2016 - 2019, USD Million
TABLE 71 Canada Marketing Resource Management Market by Component, 2020 - 2026, USD Million
TABLE 72 Canada Marketing Resource Management Market by Solutions Type, 2016 - 2019, USD Million
TABLE 73 Canada Marketing Resource Management Market by Solutions Type, 2020 - 2026, USD Million
TABLE 74 Canada Marketing Resource Management Market by Deployment Type, 2016 - 2019, USD Million
TABLE 75 Canada Marketing Resource Management Market by Deployment Type, 2020 - 2026, USD Million
TABLE 76 Canada Marketing Resource Management Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 77 Canada Marketing Resource Management Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 78 Canada Marketing Resource Management Market by End User, 2016 - 2019, USD Million
TABLE 79 Canada Marketing Resource Management Market by End User, 2020 - 2026, USD Million
TABLE 80 Mexico Marketing Resource Management Market, 2016 - 2019, USD Million
TABLE 81 Mexico Marketing Resource Management Market, 2020 - 2026, USD Million
TABLE 82 Mexico Marketing Resource Management Market by Component, 2016 - 2019, USD Million
TABLE 83 Mexico Marketing Resource Management Market by Component, 2020 - 2026, USD Million
TABLE 84 Mexico Marketing Resource Management Market by Solutions Type, 2016 - 2019, USD Million
TABLE 85 Mexico Marketing Resource Management Market by Solutions Type, 2020 - 2026, USD Million
TABLE 86 Mexico Marketing Resource Management Market by Deployment Type, 2016 - 2019, USD Million
TABLE 87 Mexico Marketing Resource Management Market by Deployment Type, 2020 - 2026, USD Million
TABLE 88 Mexico Marketing Resource Management Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 89 Mexico Marketing Resource Management Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 90 Mexico Marketing Resource Management Market by End User, 2016 - 2019, USD Million
TABLE 91 Mexico Marketing Resource Management Market by End User, 2020 - 2026, USD Million
TABLE 92 Rest of North America Marketing Resource Management Market, 2016 - 2019, USD Million
TABLE 93 Rest of North America Marketing Resource Management Market, 2020 - 2026, USD Million
TABLE 94 Rest of North America Marketing Resource Management Market by Component, 2016 - 2019, USD Million
TABLE 95 Rest of North America Marketing Resource Management Market by Component, 2020 - 2026, USD Million
TABLE 96 Rest of North America Marketing Resource Management Market by Solutions Type, 2016 - 2019, USD Million
TABLE 97 Rest of North America Marketing Resource Management Market by Solutions Type, 2020 - 2026, USD Million
TABLE 98 Rest of North America Marketing Resource Management Market by Deployment Type, 2016 - 2019, USD Million
TABLE 99 Rest of North America Marketing Resource Management Market by Deployment Type, 2020 - 2026, USD Million
TABLE 100 Rest of North America Marketing Resource Management Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 101 Rest of North America Marketing Resource Management Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 102 Rest of North America Marketing Resource Management Market by End User, 2016 - 2019, USD Million
TABLE 103 Rest of North America Marketing Resource Management Market by End User, 2020 - 2026, USD Million
TABLE 104 Key information – IBM Corporation
TABLE 105 Key Information – SAP SE
TABLE 106 Key Information – Teradata Corporation
TABLE 107 key information – Microsoft Corporation
TABLE 108 Key Information – HCL Technologies Ltd.
TABLE 109 Key Information – Adobe, Inc.
TABLE 110 Key Information – Oracle Corporation
TABLE 111 Key Information – Infor, Inc.
TABLE 112 Key information – SAS Institute, Inc.
TABLE 113 key information – North Plains Systems Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players
FIG 5 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading Players
FIG 6 Recent strategies and developments: IBM Corporation
FIG 7 Swot analysis: IBM Corporation
FIG 8 Recent strategies and developments: SAP SE
FIG 9 SWOT Analysis: SAP SE
FIG 10 Recent strategies and developments: Teradata Corporation
FIG 11 SWOT Analysis: Teradata Corporation
FIG 12 Recent strategies and developments: Microsoft Corporation
FIG 13 SWOT Analysis: Microsoft Corporation
FIG 14 Recent strategies and developments: HCL Technologies Ltd.
FIG 15 SWOT Analysis: HCL Technologies Ltd.
FIG 16 Recent strategies and developments: Adobe, Inc.
FIG 17 SWOT Analysis: Adobe, inc.
FIG 18 Recent strategies and developments: Oracle Corporation
FIG 19 SWOT analysis: Oracle Corporation
FIG 20 Recent strategies and developments: SAS Institute, Inc.