The North America Marketing Technology (MarTech) Market would witness market growth of 19.1% CAGR during the forecast period (2023-2029).
MarTech has firmly established itself as an indispensable component of digital marketing operations. Still, it may also be applied to enhancing marketing efforts carried out via any other marketing channel. The way that people receive, understand, and react to information has changed due to technology. Technology is becoming more and more important in marketing. The marketing landscape is always evolving and expanding because MarTech is becoming more sophisticated, enabling businesses to keep up with the fragmented and constantly changing consumer journeys.
Additionally, marketing technology is essential since it considers all requirements for implementation. Marketers may scale their campaigns holistically because of it. Finally, MarTech is essential since it improves the user's capacity for interaction and communication with co-workers and clients. As these B2B and B2C ties develop, a positive snowball effect benefits the relationships built with customers.
E-commerce and remote workforces have served as the cornerstones of the modern economy. Online sales growth has accelerated the trend by a few years. Additionally, owing to MarTech, marketers may continue to be productive even when working with remote teams and across numerous digital platforms. Digital media is the main way marketers communicate with their audience today; it is vital to expanding marketing technology.
Canadians have embraced online shopping despite the enormous upheaval in retail. Nearly 27 million Canadians, or more than 75% of the country's population, used eCommerce in 2022. It is expected that by the year 2025, this percentage will have increased to 77.6%. Statistics Canada reported that Canadian eCommerce retail trade sales hit a new high of $3.82 billion in December 2020, exceeding the rise witnessed in May 2020 (US$3.2 billion) due to the closure measures in response to the pandemic. It is predicted that e-commerce will bring in about $2.34 billion in sales in March 2022. eCommerce retail sales are anticipated to reach $40.3 billion USD by 2025. The expanding e-commerce sales and high internet penetration rate in the region will fuel the need for efficient and cost-effective marketing to better reach the desired audience, driving the market in North America.
The US market dominated the North America Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $262,230.5 million by 2029. The Canada market is experiencing a CAGR of 21.8% during (2023 - 2029). Additionally, The Mexico market would grow at a CAGR of 20.8% during (2023 - 2029).
Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Marketing Technology (MarTech) Market is Projected to reach USD 1050.8 Billion by 2029, at a CAGR of 19.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Social Media Tools
- Content Marketing Tools
- Rich Media Tool
- Data & Analytics Tools
- Sales Enablement Tools
- Automation Tool
By Type
- Digital Marketing
- Offline Marketing
By Application
- Healthcare
- Retail & E-commerce
- Media & Entertainment
- Sports & Events
- BFSI
- Real Estate
- IT & Telecommunication
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Amdocs Limited
- Adobe, Inc.
- Apple, Inc.
- Buzzoole (Buzzoole Holdings Limited)
- FullCircl Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Technology (MarTech) Market, by Product
1.4.2 North America Marketing Technology (MarTech) Market, by Type
1.4.3 North America Marketing Technology (MarTech) Market, by Application
1.4.4 North America Marketing Technology (MarTech) Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies deployed in Marketing Technology (MarTech) Market
Chapter 4. North America Marketing Technology (MarTech) Market by Product
4.1 North America Social Media Tools Market by Country
4.2 North America Content Marketing Tools Market by Country
4.3 North America Rich Media Tool Market by Country
4.4 North America Data & Analytics Tools Market by Country
4.5 North America Sales Enablement Tools Market by Country
4.6 North America Automation Tool Market by Country
Chapter 5. North America Marketing Technology (MarTech) Market by Type
5.1 North America Digital Marketing Market by Country
5.2 North America Offline Marketing Market by Country
Chapter 6. North America Marketing Technology (MarTech) Market by Application
6.1 North America Healthcare Market by Country
6.2 North America Retail & E-commerce Market by Country
6.3 North America Media & Entertainment Market by Country
6.4 North America Sports & Events Market by Country
6.5 North America BFSI Market by Country
6.6 North America Real Estate Market by Country
6.7 North America IT & Telecommunication Market by Country
6.8 North America Others Market by Country
Chapter 7. North America Marketing Technology (MarTech) Market by Country
7.1 US Marketing Technology (MarTech) Market
7.1.1 US Marketing Technology (MarTech) Market by Product
7.1.2 US Marketing Technology (MarTech) Market by Type
7.1.3 US Marketing Technology (MarTech) Market by Application
7.2 Canada Marketing Technology (MarTech) Market
7.2.1 Canada Marketing Technology (MarTech) Market by Product
7.2.2 Canada Marketing Technology (MarTech) Market by Type
7.2.3 Canada Marketing Technology (MarTech) Market by Application
7.3 Mexico Marketing Technology (MarTech) Market
7.3.1 Mexico Marketing Technology (MarTech) Market by Product
7.3.2 Mexico Marketing Technology (MarTech) Market by Type
7.3.3 Mexico Marketing Technology (MarTech) Market by Application
7.4 Rest of North America Marketing Technology (MarTech) Market
7.4.1 Rest of North America Marketing Technology (MarTech) Market by Product
7.4.2 Rest of North America Marketing Technology (MarTech) Market by Type
7.4.3 Rest of North America Marketing Technology (MarTech) Market by Application
Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Microsoft Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Oracle Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 SAP SE
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 Amazon Web Services, Inc. (Amazon.com, Inc.)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Acquisition and Mergers:
8.5.5 SWOT Analysis
8.6 Amdocs Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.7 Adobe, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Apple, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Acquisition and Mergers:
8.8.6 SWOT Analysis
8.9 Buzzoole (Buzzoole Holdings Limited)
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.10. FullCircl Ltd
8.10.1 Company Overview
TABLE 1 North America Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 2 North America Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 3 North America Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 4 North America Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 5 North America Social Media Tools Market by Country, 2019 - 2022, USD Million
TABLE 6 North America Social Media Tools Market by Country, 2023 - 2029, USD Million
TABLE 7 North America Content Marketing Tools Market by Country, 2019 - 2022, USD Million
TABLE 8 North America Content Marketing Tools Market by Country, 2023 - 2029, USD Million
TABLE 9 North America Rich Media Tool Market by Country, 2019 - 2022, USD Million
TABLE 10 North America Rich Media Tool Market by Country, 2023 - 2029, USD Million
TABLE 11 North America Data & Analytics Tools Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Data & Analytics Tools Market by Country, 2023 - 2029, USD Million
TABLE 13 North America Sales Enablement Tools Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Sales Enablement Tools Market by Country, 2023 - 2029, USD Million
TABLE 15 North America Automation Tool Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Automation Tool Market by Country, 2023 - 2029, USD Million
TABLE 17 North America Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 18 North America Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 19 North America Digital Marketing Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Digital Marketing Market by Country, 2023 - 2029, USD Million
TABLE 21 North America Offline Marketing Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Offline Marketing Market by Country, 2023 - 2029, USD Million
TABLE 23 North America Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 24 North America Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 25 North America Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Healthcare Market by Country, 2023 - 2029, USD Million
TABLE 27 North America Retail & E-commerce Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Retail & E-commerce Market by Country, 2023 - 2029, USD Million
TABLE 29 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Media & Entertainment Market by Country, 2023 - 2029, USD Million
TABLE 31 North America Sports & Events Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Sports & Events Market by Country, 2023 - 2029, USD Million
TABLE 33 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 34 North America BFSI Market by Country, 2023 - 2029, USD Million
TABLE 35 North America Real Estate Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Real Estate Market by Country, 2023 - 2029, USD Million
TABLE 37 North America IT & Telecommunication Market by Country, 2019 - 2022, USD Million
TABLE 38 North America IT & Telecommunication Market by Country, 2023 - 2029, USD Million
TABLE 39 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 40 North America Others Market by Country, 2023 - 2029, USD Million
TABLE 41 North America Marketing Technology (MarTech) Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Marketing Technology (MarTech) Market by Country, 2023 - 2029, USD Million
TABLE 43 US Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 44 US Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 45 US Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 46 US Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 47 US Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 48 US Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 49 US Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 50 US Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 51 Canada Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 52 Canada Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 53 Canada Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 54 Canada Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 55 Canada Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 56 Canada Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 57 Canada Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 58 Canada Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 59 Mexico Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 60 Mexico Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 61 Mexico Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 62 Mexico Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 63 Mexico Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 64 Mexico Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 65 Mexico Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 66 Mexico Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 67 Rest of North America Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 68 Rest of North America Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 69 Rest of North America Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 70 Rest of North America Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 71 Rest of North America Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 72 Rest of North America Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 73 Rest of North America Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 74 Rest of North America Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 75 Key Information – Google LLC
TABLE 76 key information – Microsoft Corporation
TABLE 77 Key Information – Oracle Corporation
TABLE 78 Key Information – SAP SE
TABLE 79 Key Information – Amazon Web Services, Inc.
TABLE 80 Key Information – Amdocs Limited
TABLE 81 Key Information – Adobe, Inc.
TABLE 82 Key Information – Apple, Inc.
TABLE 83 Key Information – Buzzoole
TABLE 84 Key Information – FullCircl Ltd
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Marketing Technology (MarTech) Market share by Product, 2022
FIG 3 North America Marketing Technology (MarTech) Market share by Product, 2029
FIG 4 North America Marketing Technology (MarTech) Market by Product, 2019 - 2029, USD Million
FIG 5 North America Marketing Technology (MarTech) Market share by Type, 2022
FIG 6 North America Marketing Technology (MarTech) Market share by Type, 2029
FIG 7 North America Marketing Technology (MarTech) Market by Type, 2019 - 2029, USD Million
FIG 8 North America Marketing Technology (MarTech) Market share by Application, 2022
FIG 9 North America Marketing Technology (MarTech) Market share by Application, 2029
FIG 10 North America Marketing Technology (MarTech) Market by Application, 2019 - 2029, USD Million
FIG 11 North America Marketing Technology (MarTech) Market share by Country, 2022
FIG 12 North America Marketing Technology (MarTech) Market share by Country, 2029
FIG 13 North America Marketing Technology (MarTech) Market by Country, 2019 - 2029, USD Million
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 Recent strategies and developments: Microsoft Corporation
FIG 16 SWOT Analysis: Microsoft Corporation
FIG 17 SWOT analysis: Oracle Corporation
FIG 18 SWOT Analysis: SAP SE
FIG 19 SWOT analysis: Amazon.com, Inc.
FIG 20 Recent strategies and developments: Adobe, Inc.
FIG 21 SWOT Analysis: Adobe, inc.
FIG 22 SWOT Analysis: apple, Inc.