North America Mascara Market Size, Share & Trends Analysis Report By Category (Regular and Waterproof / Water-resistant), By Product Type (Volumizing, Lengthening, and Curling), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Mascara Market would witness market growth of 7.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 94.07 Million Units (6-12ML), showcasing a growth of 24.9% (2020-2023).

In the competitive market, the regular category caters to consumers seeking everyday enhancement of their eyelashes without specialized effects like volumizing or lengthening. Regular this ingredient typically offer basic benefits such as defining lashes, adding subtle volume, and enhancing natural length. These products are favored by individuals who prefer a natural look or work in environments where a more subdued makeup appearance is preferred. Therefore, the US market registered a volume of 163.05 Million Units (6-12ML) in 2023.

The US market dominated the North America Mascara Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,604.6 Million by 2031. The Canada market is experiencing a CAGR of 10.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2024 - 2031).

Volumizing mascaras contain ingredients that envelop each lash, creating the illusion of thicker and fuller eyelashes. These mascaras often feature brushes with densely packed bristles that distribute the formula evenly from root to tip, providing a voluminous look. Curling mascaras are designed to lift and curl lashes, enhancing eye openness and creating a wide-eyed look. These mascaras typically feature curved brushes that follow the natural curve of lashes and hold the curl throughout the day.

Mascara intensifies lash color and definition, allowing for dramatic eye makeup looks. Layering mascara coats can build up volume and length for a more striking appearance, suitable for evening events, parties, or photography. For everyday wear, mascara is applied to provide subtle enhancement of lashes without appearing overly dramatic. Natural-looking mascaras are formulated to give a soft, feathery effect that defines lashes without clumping or smudging throughout the day.

The expansion of Canada's cosmetics industry has stimulated innovation in mascara formulations, resulting in many products catering to a variety of consumer preferences. As per the data provided by the International Trade Administration in 2021, the cosmetics sector in Canada generated approximately USD 1.24 billion in revenue. Industry revenue is expected to reach USD 1.8 billion by 2024. The retail sector's expansion in Mexico has resulted in the proliferation of cosmetic specialty stores and department stores that provide a diverse selection of mascara products. According to the ITA, the retail industry revenue in Mexico is estimated to be USD 76 billion, a group of over 47,000 retail stores across Mexico. The retail sector in Mexico is dominated by Walmart de Mexico, with 66.4 percent of all supermarket sales in 2021. Hence, the growing retail sector and cosmetics industry in the region drive the market's growth.

Free Valuable Insights: The Mascara Market is Predict to reach USD 12.1 Billion by 2031, at a CAGR of 8.1%

Based on Category, the market is segmented into Regular and Waterproof / Water-resistant. Based on Product Type, the market is segmented into Volumizing, Lengthening, and Curling. Based on Distribution Channel, the market is segmented into Offline Channel and E-Commerce. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Chanel S.A.
• The Procter and Gamble Company
• Coty, Inc.
• Shiseido Company Limited
• Revlon, Inc. (MacAndrews & Forbes)
• The Estee Lauder Companies, Inc.
• L'Oreal S.A.
• Avon Products, Inc. (Natura &Co Holding S.A.)
• KOSE Corporation
• Mary Kay Inc.

North America Mascara Market Report Segmentation

By Category (Volume, Million Units (6-12ML), USD Billion, 2020-2031)

• Regular
• Waterproof / Water-resistant

By Product Type (Volume, Million Units (6-12ML), USD Billion, 2020-2031)

• Volumizing
• Lengthening
• Curling

By Distribution Channel (Volume, Million Units (6-12ML), USD Billion, 2020-2031)

• Offline Channel
• E-Commerce

By Country (Volume, Million Units (6-12ML), USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Mascara Market, by Category
1.4.2 North America Mascara Market, by Product Type
1.4.3 North America Mascara Market, by Distribution Channel
1.4.4 North America Mascara Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Mascara Market by Category
4.1 North America Regular Market by Region
4.2 North America Waterproof / Water-resistant Market by Region

Chapter 5. North America Mascara Market by Product Type
5.1 North America Volumizing Market by Country
5.2 North America Lengthening Market by Country
5.3 North America Curling Market by Country

Chapter 6. North America Mascara Market by Distribution Channel
6.1 North America Offline Channel Market by Country
6.2 North America E-Commerce Market by Country

Chapter 7. North America Mascara Market by Country
7.1 US Mascara Market
7.1.1 US Mascara Market by Category
7.1.2 US Mascara Market by Product Type
7.1.3 US Mascara Market by Distribution Channel
7.2 Canada Mascara Market
7.2.1 Canada Mascara Market by Category
7.2.2 Canada Mascara Market by Product Type
7.2.3 Canada Mascara Market by Distribution Channel
7.3 Mexico Mascara Market
7.3.1 Mexico Mascara Market by Category
7.3.2 Mexico Mascara Market by Product Type
7.3.3 Mexico Mascara Market by Distribution Channel
7.4 Rest of North America Mascara Market
7.4.1 Rest of North America Mascara Market by Category
7.4.2 Rest of North America Mascara Market by Product Type
7.4.3 Rest of North America Mascara Market by Distribution Channel

Chapter 8. Company Profiles
8.1 The Procter & Gamble Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Coty, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 SWOT Analysis
8.3 The Estee Lauder Companies, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 L'Oreal S.A.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Acquisition and Mergers:
8.4.5 SWOT Analysis
8.5 Avon Products, Inc. (Natura &Co Holding S.A.)
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Shiseido Company Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Revlon, Inc. (MacAndrews & Forbes)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental Analysis
8.7.4 SWOT Analysis
8.8 KOSE Corporation
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.9 Chanel S.A.
8.9.1 Company Overview
8.10. Mary Kay Inc.
8.10.1 Company Overview

TABLE 1 North America Mascara Market, 2020 - 2023, USD Million
TABLE 2 North America Mascara Market, 2024 - 2031, USD Million
TABLE 3 North America Mascara Market, 2020 - 2023, Million units (6-12 ml)
TABLE 4 North America Mascara Market, 2024 - 2031, Million units (6-12 ml)
TABLE 5 North America Mascara Market by Category, 2020 - 2023, USD Million
TABLE 6 North America Mascara Market by Category, 2024 - 2031, USD Million
TABLE 7 North America Mascara Market by Category, 2020 - 2023, Million units (6-12 ml)
TABLE 8 North America Mascara Market by Category, 2024 - 2031, Million units (6-12 ml)
TABLE 9 North America Regular Market by Region, 2020 - 2023, USD Million
TABLE 10 North America Regular Market by Region, 2024 - 2031, USD Million
TABLE 11 North America Regular Market by Region, 2020 - 2023, Million units (6-12 ml)
TABLE 12 North America Regular Market by Region, 2024 - 2031, Million units (6-12 ml)
TABLE 13 North America Waterproof / Water-resistant Market by Region, 2020 - 2023, USD Million
TABLE 14 North America Waterproof / Water-resistant Market by Region, 2024 - 2031, USD Million
TABLE 15 North America Waterproof / Water-resistant Market by Region, 2020 - 2023, Million units (6-12 ml)
TABLE 16 North America Waterproof / Water-resistant Market by Region, 2024 - 2031, Million units (6-12 ml)
TABLE 17 North America Mascara Market by Product Type, 2020 - 2023, USD Million
TABLE 18 North America Mascara Market by Product Type, 2024 - 2031, USD Million
TABLE 19 North America Mascara Market by Product Type, 2020 - 2023, Million units (6-12 ml)
TABLE 20 North America Mascara Market by Product Type, 2024 - 2031, Million units (6-12 ml)
TABLE 21 North America Volumizing Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Volumizing Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Volumizing Market by Country, 2020 - 2023, Million units (6-12 ml)
TABLE 24 North America Volumizing Market by Country, 2024 - 2031, Million units (6-12 ml)
TABLE 25 North America Lengthening Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Lengthening Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Lengthening Market by Country, 2020 - 2023, Million units (6-12 ml)
TABLE 28 North America Lengthening Market by Country, 2024 - 2031, Million units (6-12 ml)
TABLE 29 North America Curling Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Curling Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Curling Market by Country, 2020 - 2023, Million units (6-12 ml)
TABLE 32 North America Curling Market by Country, 2024 - 2031, Million units (6-12 ml)
TABLE 33 North America Mascara Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 34 North America Mascara Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 35 North America Mascara Market by Distribution Channel, 2020 - 2023, Million units (6-12 ml)
TABLE 36 North America Mascara Market by Distribution Channel, 2024 - 2031, Million units (6-12 ml)
TABLE 37 North America Offline Channel Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Offline Channel Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Offline Channel Market by Country, 2020 - 2023, Million units (6-12 ml)
TABLE 40 North America Offline Channel Market by Country, 2024 - 2031, Million units (6-12 ml)
TABLE 41 North America E-Commerce Market by Country, 2020 - 2023, USD Million
TABLE 42 North America E-Commerce Market by Country, 2024 - 2031, USD Million
TABLE 43 North America E-Commerce Market by Country, 2020 - 2023, Million units (6-12 ml)
TABLE 44 North America E-Commerce Market by Country, 2024 - 2031, Million units (6-12 ml)
TABLE 45 North America Mascara Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Mascara Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Mascara Market by Country, 2020 - 2023, Million units (6-12 ml)
TABLE 48 North America Mascara Market by Country, 2024 - 2031, Million units (6-12 ml)
TABLE 49 US Mascara Market, 2020 - 2023, USD Million
TABLE 50 US Mascara Market, 2024 - 2031, USD Million
TABLE 51 US Mascara Market, 2020 - 2023, Million units (6-12 ml)
TABLE 52 US Mascara Market, 2024 - 2031, Million units (6-12 ml)
TABLE 53 US Mascara Market by Category, 2020 - 2023, USD Million
TABLE 54 US Mascara Market by Category, 2024 - 2031, USD Million
TABLE 55 US Mascara Market by Category, 2020 - 2023, Million units (6-12 ml)
TABLE 56 US Mascara Market by Category, 2024 - 2031, Million units (6-12 ml)
TABLE 57 US Mascara Market by Product Type, 2020 - 2023, USD Million
TABLE 58 US Mascara Market by Product Type, 2024 - 2031, USD Million
TABLE 59 US Mascara Market by Product Type, 2020 - 2023, Million units (6-12 ml)
TABLE 60 US Mascara Market by Product Type, 2024 - 2031, Million units (6-12 ml)
TABLE 61 US Mascara Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 62 US Mascara Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 63 US Mascara Market by Distribution Channel, 2020 - 2023, Million units (6-12 ml)
TABLE 64 US Mascara Market by Distribution Channel, 2024 - 2031, Million units (6-12 ml)
TABLE 65 Canada Mascara Market, 2020 - 2023, USD Million
TABLE 66 Canada Mascara Market, 2024 - 2031, USD Million
TABLE 67 Canada Mascara Market, 2020 - 2023, Million units (6-12 ml)
TABLE 68 Canada Mascara Market, 2024 - 2031, Million units (6-12 ml)
TABLE 69 Canada Mascara Market by Category, 2020 - 2023, USD Million
TABLE 70 Canada Mascara Market by Category, 2024 - 2031, USD Million
TABLE 71 Canada Mascara Market by Category, 2020 - 2023, Million units (6-12 ml)
TABLE 72 Canada Mascara Market by Category, 2024 - 2031, Million units (6-12 ml)
TABLE 73 Canada Mascara Market by Product Type, 2020 - 2023, USD Million
TABLE 74 Canada Mascara Market by Product Type, 2024 - 2031, USD Million
TABLE 75 Canada Mascara Market by Product Type, 2020 - 2023, Million units (6-12 ml)
TABLE 76 Canada Mascara Market by Product Type, 2024 - 2031, Million units (6-12 ml)
TABLE 77 Canada Mascara Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 Canada Mascara Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 Canada Mascara Market by Distribution Channel, 2020 - 2023, Million units (6-12 ml)
TABLE 80 Canada Mascara Market by Distribution Channel, 2024 - 2031, Million units (6-12 ml)
TABLE 81 Mexico Mascara Market, 2020 - 2023, USD Million
TABLE 82 Mexico Mascara Market, 2024 - 2031, USD Million
TABLE 83 Mexico Mascara Market, 2020 - 2023, Million units (6-12 ml)
TABLE 84 Mexico Mascara Market, 2024 - 2031, Million units (6-12 ml)
TABLE 85 Mexico Mascara Market by Category, 2020 - 2023, USD Million
TABLE 86 Mexico Mascara Market by Category, 2024 - 2031, USD Million
TABLE 87 Mexico Mascara Market by Category, 2020 - 2023, Million units (6-12 ml)
TABLE 88 Mexico Mascara Market by Category, 2024 - 2031, Million units (6-12 ml)
TABLE 89 Mexico Mascara Market by Product Type, 2020 - 2023, USD Million
TABLE 90 Mexico Mascara Market by Product Type, 2024 - 2031, USD Million
TABLE 91 Mexico Mascara Market by Product Type, 2020 - 2023, Million units (6-12 ml)
TABLE 92 Mexico Mascara Market by Product Type, 2024 - 2031, Million units (6-12 ml)
TABLE 93 Mexico Mascara Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 Mexico Mascara Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 Mexico Mascara Market by Distribution Channel, 2020 - 2023, Million units (6-12 ml)
TABLE 96 Mexico Mascara Market by Distribution Channel, 2024 - 2031, Million units (6-12 ml)
TABLE 97 Rest of North America Mascara Market, 2020 - 2023, USD Million
TABLE 98 Rest of North America Mascara Market, 2024 - 2031, USD Million
TABLE 99 Rest of North America Mascara Market, 2020 - 2023, Million units (6-12 ml)
TABLE 100 Rest of North America Mascara Market, 2024 - 2031, Million units (6-12 ml)
TABLE 101 Rest of North America Mascara Market by Category, 2020 - 2023, USD Million
TABLE 102 Rest of North America Mascara Market by Category, 2024 - 2031, USD Million
TABLE 103 Rest of North America Mascara Market by Category, 2020 - 2023, Million units (6-12 ml)
TABLE 104 Rest of North America Mascara Market by Category, 2024 - 2031, Million units (6-12 ml)
TABLE 105 Rest of North America Mascara Market by Product Type, 2020 - 2023, USD Million
TABLE 106 Rest of North America Mascara Market by Product Type, 2024 - 2031, USD Million
TABLE 107 Rest of North America Mascara Market by Product Type, 2020 - 2023, Million units (6-12 ml)
TABLE 108 Rest of North America Mascara Market by Product Type, 2024 - 2031, Million units (6-12 ml)
TABLE 109 Rest of North America Mascara Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 110 Rest of North America Mascara Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 111 Rest of North America Mascara Market by Distribution Channel, 2020 - 2023, Million units (6-12 ml)
TABLE 112 Rest of North America Mascara Market by Distribution Channel, 2024 - 2031, Million units (6-12 ml)
TABLE 113 Key Information – The Procter & Gamble Company
TABLE 114 key Information – Coty, Inc.
TABLE 115 Key Information – Estee Lauder Companies, Inc.
TABLE 116 Key Information – L'Oreal S.A.
TABLE 117 Key Information – Avon Products, Inc.
TABLE 118 Key Information – Shiseido Company Limited
TABLE 119 key Information – Revlon, Inc.
TABLE 120 Key Information – KOSE Corporation
TABLE 121 Key Information – Chanel S.A.
TABLE 122 Key Information – Mary Kay Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Mascara Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mascara Market
FIG 4 Porter’s Five Forces Analysis – Mascara Market
FIG 5 North America Mascara Market share by Category, 2023
FIG 6 North America Mascara Market share by Category, 2031
FIG 7 North America Mascara Market by Category, 2020 - 2031, USD Million
FIG 8 North America Mascara Market share by Product Type, 2023
FIG 9 North America Mascara Market share by Product Type, 2031
FIG 10 North America Mascara Market by Product Type, 2020 - 2031, USD Million
FIG 11 North America Mascara Market share by Distribution Channel, 2023
FIG 12 North America Mascara Market share by Distribution Channel, 2031
FIG 13 North America Mascara Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 North America Mascara Market share by Country, 2023
FIG 15 North America Mascara Market share by Country, 2031
FIG 16 North America Mascara Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: The Procter & Gamble Company
FIG 18 Swot Analysis: Coty, Inc.
FIG 19 Swot Analysis: The Estee Lauder Companies, Inc.
FIG 20 Swot Analysis: L'Oréal S.A.
FIG 21 SWOT Analysis: Avon Products, Inc.
FIG 22 Swot Analysis: Shiseido Company Limited
FIG 23 Swot Analysis: Revlon, Inc.