North America Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030

The North America Media Monitoring Tools Market would witness market growth of 13.7% CAGR during the forecast period (2023-2030).

Media monitoring is the process of maintaining a tab on broadcast, online, and print media production. It uses tools to listen to millions of online conversations to learn what is being said about a specific brand, problem, person, or product. Social media monitoring can be active or passive, such as listening to people to determine what interests them or pursuing references to a certain brand, campaign, or action.

The necessity for efficient competition analysis (industry trend monitoring) and increased use of cloud-based solutions drives the market expansion. Additionally, the demand for effective crisis management solutions positively impacts the market. Moreover, during the forecast period, improvements in the field of AI and machine learning (offering more capable monitoring tools) are anticipated to offer lucrative potential for growth in the market.

Because of the modern era's strong digitalization and the increasing end-user adoption of web and social media platforms, there is an increase in the demand for monitoring tools among companies. The market growth is projected to be fuelled by rising investments in digital advertising and expanding internet usage. The emergence of social media platforms and the growing demand for digital platforms like online magazines, newspapers, and e-books are projected to expand the market.

International Trade Administration claims the U.S. M&E (Media and Entertainment) industry is the biggest in the world valued approximately $660 billion. These industries increased 5.23% annually, whereas the U.S. economy grew 2.21%. This growing dominance inside the advertising ecosystem has mirrored the continual collapse of conventional forms of advertising like print and radio. Another element influencing the shifting advertising landscape in the US is the growth of influencer marketing. Hundreds of millions follow social media influencers like Kylie Jenner and Selena Gomez, encouraging businesses to use them to market their goods & services. Considering this, the adoption of media monitoring tools in the region is predicted to grow as a result of increasing social media use and expanding media and entertainment sector.

The US market dominated the North America Media Monitoring Tools Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,809.6 million by 2030. The Canada market is experiencing a CAGR of 16.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.3% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Application, the market is segmented into Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring (Marketing, Monitoring & Analytics, Asset & Content Management, and Risk & Compliance), and Others. Based on Vertical, the market is segmented into Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: The Worldwide Media Monitoring Tools Market is Projected to reach USD 11.2 Billion by 2030, at a CAGR of 14.5%

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Services

By Deployment Type

• On-premise
• Cloud

By Enterprise Size

• SMEs
• Large Enterprises

By Application

• Broadcast Media Monitoring
• Print Media Monitoring
• Online Media Monitoring
• Social Media Monitoring
  • Marketing
  • Monitoring & Analytics
  • Asset & Content Management
  • Risk & Compliance
• Others

By Vertical

• Retail & Ecommerce
• BFSI
• IT & Telecom
• Media & Entertainment
• Healthcare
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Snap, Inc.
• Hootsuite, Inc.
• Spotler Group
• UNICEPTA GmbH
• Onclusive, Inc (Symphony Technology Group)
• BoomSonar Suite
• Cision US Inc. (Platinum Equity, LLC)
• Talkwalker Inc. (Marlin Equity Partners)
• Meltwater
• Agility PR Solutions LLC (Innodata Inc.)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Media Monitoring Tools Market, by Component
1.4.2 North America Media Monitoring Tools Market, by Deployment Type
1.4.3 North America Media Monitoring Tools Market, by Enterprise Size
1.4.4 North America Media Monitoring Tools Market, by Application
1.4.5 North America Media Monitoring Tools Market, by Vertical
1.4.6 North America Media Monitoring Tools Market, by Country
1.5 Methodology for the research

Chapter 2. Market At a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis

Chapter 4. Strategies Deployed in Media Monitoring Tools Market

Chapter 5. North America Media Monitoring Tools Market by Component
5.1 North America Software Market by Region
5.2 North America Services Market by Region

Chapter 6. North America Media Monitoring Tools Market by Deployment Type
6.1 North America On-premise Market by Region
6.2 North America Cloud Market by Region

Chapter 7. North America Media Monitoring Tools Market by Enterprise Size
7.1 North America SMEs Market by Country
7.2 North America Large Enterprises Market by Country

Chapter 8. North America Media Monitoring Tools Market by Application
8.1 North America Broadcast Media Monitoring Market by Country
8.2 North America Print Media Monitoring Market by Country
8.3 North America Online Media Monitoring Market by Country
8.4 North America Social Media Monitoring Market by Country
8.5 North America Media Monitoring Tools Market by Social Media Monitoring Type
8.5.1 North America Marketing Market by Country
8.5.2 North America Monitoring & Analytics Market by Country
8.5.3 North America Asset & Content Management Market by Country
8.5.4 North America Risk & Compliance Market by Country
8.6 North America Others Market by Country

Chapter 9. North America Media Monitoring Tools Market by Vertical
9.1 North America Retail & Ecommerce Market by Country
9.2 North America BFSI Market by Country
9.3 North America IT & Telecom Market by Country
9.4 North America Media & Entertainment Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Others Market by Country

Chapter 10. North America Media Monitoring Tools Market by Country
10.1 US Media Monitoring Tools Market
10.1.1 US Media Monitoring Tools Market by Component
10.1.2 US Media Monitoring Tools Market by Deployment Type
10.1.3 US Media Monitoring Tools Market by Enterprise Size
10.1.4 US Media Monitoring Tools Market by Application
10.1.4.1 US Media Monitoring Tools Market by Social Media Monitoring Type
10.1.5 US Media Monitoring Tools Market by Vertical
10.2 Canada Media Monitoring Tools Market
10.2.1 Canada Media Monitoring Tools Market by Component
10.2.2 Canada Media Monitoring Tools Market by Deployment Type
10.2.3 Canada Media Monitoring Tools Market by Enterprise Size
10.2.4 Canada Media Monitoring Tools Market by Application
10.2.4.1 Canada Media Monitoring Tools Market by Social Media Monitoring Type
10.2.5 Canada Media Monitoring Tools Market by Vertical
10.3 Mexico Media Monitoring Tools Market
10.3.1 Mexico Media Monitoring Tools Market by Component
10.3.2 Mexico Media Monitoring Tools Market by Deployment Type
10.3.3 Mexico Media Monitoring Tools Market by Enterprise Size
10.3.4 Mexico Media Monitoring Tools Market by Application
10.3.4.1 Mexico Media Monitoring Tools Market by Social Media Monitoring Type
10.3.5 Mexico Media Monitoring Tools Market by Vertical
10.4 Rest of North America Media Monitoring Tools Market
10.4.1 Rest of North America Media Monitoring Tools Market by Component
10.4.2 Rest of North America Media Monitoring Tools Market by Deployment Type
10.4.3 Rest of North America Media Monitoring Tools Market by Enterprise Size
10.4.4 Rest of North America Media Monitoring Tools Market by Application
10.4.4.1 Rest of North America Media Monitoring Tools Market by Social Media Monitoring Type
10.4.5 Rest of North America Media Monitoring Tools Market by Vertical

Chapter 11. Company Profiles
11.1 Snap, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.6 SWOT Analysis
11.2 Hootsuite, Inc.
11.2.1 Company Overview
11.2.2 SWOT Analysis
11.3 Spotler Group
11.3.1 Company Overview
11.3.2 Recent strategies and developments:
11.3.2.1 Acquisition and Mergers:
11.3.3 SWOT Analysis
11.4 UNICEPTA GmbH
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Onclusive, Inc (Symphony Technology Group)
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Product Launches and Product Expansions:
11.5.2.2 Acquisition and Mergers:
11.5.3 SWOT Analysis
11.6 BoomSonar Suite
11.6.1 Company Overview
11.7 Cision US Inc. (Platinum Equity, LLC)
11.7.1 Company Overview
11.7.2 Recent strategies and developments:
11.7.2.1 Acquisition and Mergers:
11.7.3 SWOT Analysis
11.8 Agility PR Solutions LLC (Innodata Inc.)
11.8.1 Company Overview
11.8.2 Recent strategies and developments:
11.8.2.1 Partnerships, Collaborations, and Agreements:
11.8.3 SWOT Analysis
11.9 Talkwalker Inc. (Marlin Equity Partners)
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.2.2 Acquisition and Mergers:
11.9.3 SWOT Analysis
11.10. Meltwater
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Acquisition and Mergers:
11.10.6 SWOT Analysis

TABLE 1 North America Media Monitoring Tools Market, 2019 - 2022, USD Million
TABLE 2 North America Media Monitoring Tools Market, 2023 - 2030, USD Million
TABLE 3 North America Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
TABLE 4 North America Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
TABLE 5 North America Software Market by Region, 2019 - 2022, USD Million
TABLE 6 North America Software Market by Region, 2023 - 2030, USD Million
TABLE 7 North America Services Market by Region, 2019 - 2022, USD Million
TABLE 8 North America Services Market by Region, 2023 - 2030, USD Million
TABLE 9 North America Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
TABLE 10 North America Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
TABLE 11 North America On-premise Market by Region, 2019 - 2022, USD Million
TABLE 12 North America On-premise Market by Region, 2023 - 2030, USD Million
TABLE 13 North America Cloud Market by Region, 2019 - 2022, USD Million
TABLE 14 North America Cloud Market by Region, 2023 - 2030, USD Million
TABLE 15 North America Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 16 North America Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 17 North America SMEs Market by Country, 2019 - 2022, USD Million
TABLE 18 North America SMEs Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 21 North America Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
TABLE 22 North America Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
TABLE 23 North America Broadcast Media Monitoring Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Broadcast Media Monitoring Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Print Media Monitoring Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Print Media Monitoring Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Online Media Monitoring Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Online Media Monitoring Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Social Media Monitoring Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Social Media Monitoring Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
TABLE 32 North America Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
TABLE 33 North America Marketing Market by Country, 2019 - 2022, USD Million
TABLE 34 North America Marketing Market by Country, 2023 - 2030, USD Million
TABLE 35 North America Monitoring & Analytics Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Monitoring & Analytics Market by Country, 2023 - 2030, USD Million
TABLE 37 North America Asset & Content Management Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Asset & Content Management Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Risk & Compliance Market by Country, 2019 - 2022, USD Million
TABLE 40 North America Risk & Compliance Market by Country, 2023 - 2030, USD Million
TABLE 41 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 43 North America Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
TABLE 44 North America Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
TABLE 45 North America Retail & Ecommerce Market by Country, 2019 - 2022, USD Million
TABLE 46 North America Retail & Ecommerce Market by Country, 2023 - 2030, USD Million
TABLE 47 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 48 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 49 North America IT & Telecom Market by Country, 2019 - 2022, USD Million
TABLE 50 North America IT & Telecom Market by Country, 2023 - 2030, USD Million
TABLE 51 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 52 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 53 North America Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 54 North America Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 55 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 56 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 57 North America Media Monitoring Tools Market by Country, 2019 - 2022, USD Million
TABLE 58 North America Media Monitoring Tools Market by Country, 2023 - 2030, USD Million
TABLE 59 US Media Monitoring Tools Market, 2019 - 2022, USD Million
TABLE 60 US Media Monitoring Tools Market, 2023 - 2030, USD Million
TABLE 61 US Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
TABLE 62 US Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
TABLE 63 US Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
TABLE 64 US Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
TABLE 65 US Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 66 US Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 67 US Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
TABLE 68 US Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
TABLE 69 US Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
TABLE 70 US Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
TABLE 71 US Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
TABLE 72 US Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
TABLE 73 Canada Media Monitoring Tools Market, 2019 - 2022, USD Million
TABLE 74 Canada Media Monitoring Tools Market, 2023 - 2030, USD Million
TABLE 75 Canada Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
TABLE 76 Canada Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
TABLE 77 Canada Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
TABLE 78 Canada Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
TABLE 79 Canada Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 80 Canada Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 81 Canada Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
TABLE 82 Canada Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
TABLE 83 Canada Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
TABLE 84 Canada Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
TABLE 85 Canada Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
TABLE 86 Canada Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
TABLE 87 Mexico Media Monitoring Tools Market, 2019 - 2022, USD Million
TABLE 88 Mexico Media Monitoring Tools Market, 2023 - 2030, USD Million
TABLE 89 Mexico Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
TABLE 90 Mexico Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
TABLE 91 Mexico Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
TABLE 92 Mexico Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
TABLE 93 Mexico Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 94 Mexico Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 95 Mexico Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
TABLE 96 Mexico Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
TABLE 97 Mexico Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
TABLE 98 Mexico Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
TABLE 99 Mexico Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
TABLE 100 Mexico Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
TABLE 101 Rest of North America Media Monitoring Tools Market, 2019 - 2022, USD Million
TABLE 102 Rest of North America Media Monitoring Tools Market, 2023 - 2030, USD Million
TABLE 103 Rest of North America Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
TABLE 104 Rest of North America Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
TABLE 105 Rest of North America Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
TABLE 106 Rest of North America Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
TABLE 107 Rest of North America Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 108 Rest of North America Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 109 Rest of North America Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
TABLE 110 Rest of North America Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
TABLE 111 Rest of North America Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
TABLE 112 Rest of North America Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
TABLE 113 Rest of North America Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
TABLE 114 Rest of North America Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
TABLE 115 Key Information – Snap, Inc.
TABLE 116 Key Information – Hootsuite, Inc.
TABLE 117 Key Information – Spotler Group
TABLE 118 Key Information – UNICEPTA GmbH
TABLE 119 Key Information – Onclusive, Inc
TABLE 120 Key Information – BoomSonar Suite
TABLE 121 Key Information – Cision US Inc.
TABLE 122 Key Information – Agility PR Solutions LLC
TABLE 123 Key Information – Talkwalker Inc.
TABLE 124 Key Information – Meltwater

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Media Monitoring Tools Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Media Monitoring Tools Market
FIG 4 Porter’s Five Force Analysis: Media Monitoring Tools Market
FIG 5 North America Media Monitoring Tools Market share by Component, 2022
FIG 6 North America Media Monitoring Tools Market share by Component, 2030
FIG 7 North America Media Monitoring Tools Market by Component, 2019 - 2030, USD Million
FIG 8 North America Media Monitoring Tools Market share by Deployment Type, 2022
FIG 9 North America Media Monitoring Tools Market share by Deployment Type, 2030
FIG 10 North America Media Monitoring Tools Market by Deployment Type, 2019 - 2030, USD Million
FIG 11 North America Media Monitoring Tools Market share by Enterprise Size, 2022
FIG 12 North America Media Monitoring Tools Market share by Enterprise Size, 2030
FIG 13 North America Media Monitoring Tools Market by Enterprise Size, 2019 - 2030, USD Million
FIG 14 North America Media Monitoring Tools Market share by Application, 2022
FIG 15 North America Media Monitoring Tools Market share by Application, 2030
FIG 16 North America Media Monitoring Tools Market by Application, 2019 - 2030, USD Million
FIG 17 North America Media Monitoring Tools Market share by Vertical, 2022
FIG 18 North America Media Monitoring Tools Market share by Vertical, 2030
FIG 19 North America Media Monitoring Tools Market by Vertical, 2019 - 2030, USD Million
FIG 20 North America Media Monitoring Tools Market share by Country, 2022
FIG 21 North America Media Monitoring Tools Market share by Country, 2030
FIG 22 North America Media Monitoring Tools Market by Country, 2019 - 2030, USD Million
FIG 23 SWOT Analysis: Snap, Inc.
FIG 24 SWOT Analysis: Hootsuite, Inc.
FIG 25 SWOT Analysis: Spotler Group
FIG 26 SWOT Analysis: UNICEPTA GmbH
FIG 27 Recent strategies and developments: ONCLUSIVE, INC
FIG 28 SWOT Analysis: Onclusive, Inc
FIG 29 SWOT Analysis: Cision US Inc.
FIG 30 SWOT Analysis: Agility PR Solutions LLC
FIG 31 Recent strategies and developments: Talkwalker Inc.
FIG 32 SWOT Analysis: TALKWALKER INC.
FIG 33 SWOT Analysis: Meltwater