North America Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

The North America Mezcal Market would witness market growth of 9.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 4,768.3 thousand units (Bottle of 750 ml), showcasing a growth of 18.9% (2020-2023).

Mezcal Joven, often referred to as "young" mezcal, is a type of mezcal that is typically unaged or aged for a short period, resulting in a vibrant and fresh flavor profile. In the market, Joven serves as an excellent entry point for newcomers to the world of mezcal due to its approachable taste and versatility in cocktails. It’s clear and crisp character makes it ideal for mixing in cocktails like margaritas or palomas, where its smoky undertones add depth and complexity to the drink. Therefore, the US market consumed 4,584.8 thousand units (Bottle of 750 ml) by Jovan in the market in 2023.

The US market dominated the North America Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $517.8 Million by 2031. The Canada market is experiencing a CAGR of 12.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.4% during (2024 - 2031).

The revival of small batch mezcal manufacturing has been aided by the growing demand for authentic and artisanal craftsmanship. Artisanal producers, often working in family-owned distilleries or cooperatives, are celebrated for their dedication to tradition, quality, and preserving the cultural heritage of the production. Likewise, artisanal production often serves as a cornerstone of local communities, providing economic opportunities, preserving cultural traditions, and fostering social cohesion. Family-owned distilleries serve as hubs of activity where knowledge is shared, skills are passed down, and communal bonds are strengthened.

Moreover, innovation plays a pivotal role in shaping the future trajectory of the market, driving product development, sustainability efforts, and consumer engagement initiatives. While rooted in tradition and heritage, its producers leverage technology, research, and creative thinking to drive innovation across various production, distribution, and marketing aspects.

Canada's multicultural landscape and thriving food scene have led to the emergence of diverse culinary influences and fusion cuisines. Mezcal's versatility and ability to complement a wide range of flavors make it an ideal pairing for various cuisines, from traditional Mexican dishes to globally inspired creations. As per Statistics Canada, sales at food services and drinking places rose 1.1% to $8.0 billion in December 2023 (seasonally adjusted). Sales increased at limited-service eating places (+1.7%), full-service restaurants (+0.5%), special food services (+0.9%), and drinking places (+2.7%). Therefore, the growing food service sector in North America will boost the demand in the region.

Free Valuable Insights: The Mezcal Market is Predict to reach USD 2 Billion by 2031, at a CAGR of 10.5%

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Diageo plc
• SU CASA MEZCAL
• Mezcal Amaras
• Pernod Ricard S.A.
• Xiaman Spirits GmbH
• Casa Cortes
• Wahaka Mezcal
• Rey Campero
• Bacardi Limited (Ilegal Mezcal)
• Mezcal Vago (Heaven Hill Sales Co.)

North America Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Mezcal Jovan
• Mezcal Anejo
• Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• On-Premise
• Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Mezcal Market, by Age
1.4.2 North America Mezcal Market, by Distribution Channel
1.4.3 North America Mezcal Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. North America Mezcal Market by Age
4.1 North America Mezcal Jovan Market by Country
4.2 North America Mezcal Anejo Market by Country
4.3 North America Mezcal Reposado Market by Country

Chapter 5. North America Mezcal Market by Distribution Channel
5.1 North America On-Premise Market by Country
5.2 North America Off-Premise Market by Country

Chapter 6. North America Mezcal Market by Country
6.1 US Mezcal Market
6.1.1 US Mezcal Market by Age
6.1.2 US Mezcal Market by Distribution Channel
6.2 Canada Mezcal Market
6.2.1 Canada Mezcal Market by Age
6.2.2 Canada Mezcal Market by Distribution Channel
6.3 Mexico Mezcal Market
6.3.1 Mexico Mezcal Market by Age
6.3.2 Mexico Mezcal Market by Distribution Channel
6.4 Rest of North America Mezcal Market
6.4.1 Rest of North America Mezcal Market by Age
6.4.2 Rest of North America Mezcal Market by Distribution Channel

Chapter 7. Company Profiles
7.1 Diageo plc
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 SU CASA MEZCAL
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.2.2.2 Acquisition and Mergers:
7.3 Mezcal Amaras
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.3.3 SWOT Analysis
7.4 Pernod Ricard S.A.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.5 SWOT Analysis
7.5 Xiaman Spirits GmbH
7.5.1 Company Overview
7.6 Casa Cortes
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Wahaka Mezcal
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Rey Campero
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Bacardi Limited (Ilegal Mezcal)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Acquisition and Mergers:
7.9.3 SWOT Analysis
7.10. Mezcal Vago (Heaven Hill Sales Co.)
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 North America Mezcal Market, 2020 - 2023, USD Million
TABLE 2 North America Mezcal Market, 2024 - 2031, USD Million
TABLE 3 North America Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 4 North America Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 5 North America Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 6 North America Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 7 North America Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 8 North America Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 9 North America Mezcal Jovan Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Mezcal Jovan Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Mezcal Jovan Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 12 North America Mezcal Jovan Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 13 North America Mezcal Anejo Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Mezcal Anejo Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Mezcal Anejo Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 16 North America Mezcal Anejo Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 17 North America Mezcal Reposado Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Mezcal Reposado Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Mezcal Reposado Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 20 North America Mezcal Reposado Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 21 North America Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 22 North America Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 23 North America Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 24 North America Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 25 North America On-Premise Market by Country, 2020 - 2023, USD Million
TABLE 26 North America On-Premise Market by Country, 2024 - 2031, USD Million
TABLE 27 North America On-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 28 North America On-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 29 North America Off-Premise Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Off-Premise Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Off-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 32 North America Off-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 33 North America Mezcal Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Mezcal Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Mezcal Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 36 North America Mezcal Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 37 US Mezcal Market, 2020 - 2023, USD Million
TABLE 38 US Mezcal Market, 2024 - 2031, USD Million
TABLE 39 US Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 40 US Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 41 US Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 42 US Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 43 US Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 44 US Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 45 US Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 US Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 US Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 48 US Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 49 Canada Mezcal Market, 2020 - 2023, USD Million
TABLE 50 Canada Mezcal Market, 2024 - 2031, USD Million
TABLE 51 Canada Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 52 Canada Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 53 Canada Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 54 Canada Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 55 Canada Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 56 Canada Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 57 Canada Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Canada Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Canada Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 60 Canada Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 61 Mexico Mezcal Market, 2020 - 2023, USD Million
TABLE 62 Mexico Mezcal Market, 2024 - 2031, USD Million
TABLE 63 Mexico Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 64 Mexico Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 65 Mexico Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 66 Mexico Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 67 Mexico Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 68 Mexico Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 69 Mexico Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 Mexico Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 Mexico Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 72 Mexico Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 73 Rest of North America Mezcal Market, 2020 - 2023, USD Million
TABLE 74 Rest of North America Mezcal Market, 2024 - 2031, USD Million
TABLE 75 Rest of North America Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 76 Rest of North America Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 77 Rest of North America Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 78 Rest of North America Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 79 Rest of North America Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 80 Rest of North America Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 81 Rest of North America Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 Rest of North America Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 Rest of North America Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 84 Rest of North America Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 85 Key Information – Diageo plc
TABLE 86 Key Information – SU CASA MEZCAL
TABLE 87 Key Information – Mezcal Amaras
TABLE 88 Key Information – Pernod Ricard S.A.
TABLE 89 Key Information – Xiaman Spirits GmbH
TABLE 90 Key Information – Casa Cortes
TABLE 91 Key Information – Wahaka Mezcal
TABLE 92 Key Information – Rey Campero
TABLE 93 Key Information – Bacardi Limited
TABLE 94 Key Information – Mezcal Vago

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Mezcal Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mezcal Market
FIG 4 Porter’s Five Forces Analysis - Mezcal Market
FIG 5 North America Mezcal Market share by Age, 2023
FIG 6 North America Mezcal Market share by Age, 2031
FIG 7 North America Mezcal Market by Age, 2020 - 2031, USD Million
FIG 8 North America Mezcal Market share by Distribution Channel, 2023
FIG 9 North America Mezcal Market share by Distribution Channel, 2031
FIG 10 North America Mezcal Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America Mezcal Market share by Country, 2023
FIG 12 North America Mezcal Market share by Country, 2031
FIG 13 North America Mezcal Market by Country, 2020 - 2031, USD Million
FIG 14 Swot Analysis: Diageo plc
FIG 15 Swot Analysis: Mezcal Amaras
FIG 16 Swot Analysis: Pernod Ricard S.A.
FIG 17 Swot Analysis: Casa Cortes
FIG 18 Swot Analysis: Wahaka Mezcal
FIG 19 Swot Analysis: Rey Campero
FIG 20 Swot Analysis: Rey Campero
FIG 21 Swot Analysis: Mezcal Vago