The North America Mobile Analytics Market would witness market growth of 17.6% CAGR during the forecast period (2022-2028).
In order to track users and screens, the majority of analytics tools require a library (an SDK) to be incorporated into the project code of the mobile app, at the very least, an initialization code. There is a different SDK needed for every platform, including iOS, Android, Windows Phone, etc. because SDKs vary by platform. Additional code is also needed for specific event tracking. This code enables analytics tools to track and count every user, app start, tap, event, and app crash, as well as any other user data, including device, operating system, version, and IP address (and probable location).
There are several applications for mobile analytics across numerous organizational divisions. It allows technical teams to identify issues before they have an impact on their business, and it helps marketing teams analyze and plan better marketing campaigns. It also helps UI & UX teams develop better experiences for application users. To make better product decisions, product managers evaluate funnels, events, conversion rates, frequently used screens, used devices, app versions, and operating systems of the consumers.
Due to the presence of numerous market participants in the region, including AppsFlyer, Google LLC, Kochava, Amazon Web Services, and many others, the North American region is anticipated to dominate the global app analytics market. Additionally, the region's supremacy in the adoption of cutting-edge technologies, including analytical solutions and artificial intelligence, as well as its capacity to spend on R&D skills, are some of the factors bolstering the market expansion.
The US market dominated the North America Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3,736.8 Million by 2028.The Canada market is poised to grow at a CAGR of 20.2% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 19.2% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Mobile Analytics Market is Predict to reach $14.9 Billion by 2028, at a CAGR of 19%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
Market Segments Covered in the Report:
By Component
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Mobile Analytics Market, by Component
1.4.2 North America Mobile Analytics Market, by Application
1.4.3 North America Mobile Analytics Market, by Organization Size
1.4.4 North America Mobile Analytics Market, by End-use
1.4.5 North America Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. North America Mobile Analytics Market by Component
4.1 North America Solution Market by Country
4.2 North America Services Market by Country
Chapter 5. North America Mobile Analytics Market by Application
5.1 North America Mobile advertisement & Marketing Analytics Market by Country
5.2 North America Targeting & Behavioral Analytics Market by Country
5.3 North America Application Performance Analytics Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Mobile Analytics Market by Organization Size
6.1 North America Large Enterprises Market by Country
6.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. North America Mobile Analytics Market by End-use
7.1 North America Retail & E-commerce Market by Country
7.2 North America BFSI Market by Country
7.3 North America Government Market by Country
7.4 North America Travel & Hospitality Market by Country
7.5 North America IT & Telecommunications Market by Country
7.6 North America Media & Entertainment Market by Country
7.7 North America Healthcare & Life Sciences Market by Country
7.8 North America Others Market by Country
Chapter 8. North America Mobile Analytics Market by Country
8.1 US Mobile Analytics Market
8.1.1 US Mobile Analytics Market by Component
8.1.2 US Mobile Analytics Market by Application
8.1.3 US Mobile Analytics Market by Organization Size
8.1.4 US Mobile Analytics Market by End-use
8.2 Canada Mobile Analytics Market
8.2.1 Canada Mobile Analytics Market by Component
8.2.2 Canada Mobile Analytics Market by Application
8.2.3 Canada Mobile Analytics Market by Organization Size
8.2.4 Canada Mobile Analytics Market by End-use
8.3 Mexico Mobile Analytics Market
8.3.1 Mexico Mobile Analytics Market by Component
8.3.2 Mexico Mobile Analytics Market by Application
8.3.3 Mexico Mobile Analytics Market by Organization Size
8.3.4 Mexico Mobile Analytics Market by End-use
8.4 Rest of North America Mobile Analytics Market
8.4.1 Rest of North America Mobile Analytics Market by Component
8.4.2 Rest of North America Mobile Analytics Market by Application
8.4.3 Rest of North America Mobile Analytics Market by Organization Size
8.4.4 Rest of North America Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
TABLE 1 North America Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 2 North America Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Mobile Analytics Market
TABLE 4 Product Launches And Product Expansions– Mobile Analytics Market
TABLE 5 Acquisition and Mergers– Mobile Analytics Market
TABLE 6 North America Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 7 North America Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 8 North America Solution Market by Country, 2018 - 2021, USD Million
TABLE 9 North America Solution Market by Country, 2022 - 2028, USD Million
TABLE 10 North America Services Market by Country, 2018 - 2021, USD Million
TABLE 11 North America Services Market by Country, 2022 - 2028, USD Million
TABLE 12 North America Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 13 North America Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 14 North America Mobile advertisement & Marketing Analytics Market by Country, 2018 - 2021, USD Million
TABLE 15 North America Mobile advertisement & Marketing Analytics Market by Country, 2022 - 2028, USD Million
TABLE 16 North America Targeting & Behavioral Analytics Market by Country, 2018 - 2021, USD Million
TABLE 17 North America Targeting & Behavioral Analytics Market by Country, 2022 - 2028, USD Million
TABLE 18 North America Application Performance Analytics Market by Country, 2018 - 2021, USD Million
TABLE 19 North America Application Performance Analytics Market by Country, 2022 - 2028, USD Million
TABLE 20 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 21 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 22 North America Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 23 North America Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 24 North America Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 25 North America Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 26 North America Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
TABLE 27 North America Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
TABLE 28 North America Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 29 North America Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 30 North America Retail & E-commerce Market by Country, 2018 - 2021, USD Million
TABLE 31 North America Retail & E-commerce Market by Country, 2022 - 2028, USD Million
TABLE 32 North America BFSI Market by Country, 2018 - 2021, USD Million
TABLE 33 North America BFSI Market by Country, 2022 - 2028, USD Million
TABLE 34 North America Government Market by Country, 2018 - 2021, USD Million
TABLE 35 North America Government Market by Country, 2022 - 2028, USD Million
TABLE 36 North America Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 37 North America Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 38 North America IT & Telecommunications Market by Country, 2018 - 2021, USD Million
TABLE 39 North America IT & Telecommunications Market by Country, 2022 - 2028, USD Million
TABLE 40 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 41 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 42 North America Healthcare & Life Sciences Market by Country, 2018 - 2021, USD Million
TABLE 43 North America Healthcare & Life Sciences Market by Country, 2022 - 2028, USD Million
TABLE 44 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 45 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 46 North America Mobile Analytics Market by Country, 2018 - 2021, USD Million
TABLE 47 North America Mobile Analytics Market by Country, 2022 - 2028, USD Million
TABLE 48 US Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 49 US Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 50 US Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 51 US Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 52 US Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 53 US Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 54 US Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 55 US Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 56 US Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 57 US Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 58 Canada Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 59 Canada Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 60 Canada Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 61 Canada Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 62 Canada Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 63 Canada Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 64 Canada Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 65 Canada Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 66 Canada Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 67 Canada Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 68 Mexico Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 69 Mexico Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 70 Mexico Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 71 Mexico Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 72 Mexico Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 73 Mexico Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 74 Mexico Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 75 Mexico Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 76 Mexico Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 77 Mexico Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 78 Rest of North America Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 79 Rest of North America Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 80 Rest of North America Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 81 Rest of North America Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 82 Rest of North America Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 83 Rest of North America Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 84 Rest of North America Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 85 Rest of North America Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 86 Rest of North America Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 87 Rest of North America Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 88 Key Information – Oracle Corporation
TABLE 89 Key Information – SAP SE
TABLE 90 Key information – IBM Corporation
TABLE 91 Key Information – Google LLC
TABLE 92 Key Information –Salesforce.com, Inc.
TABLE 93 key information – Microsoft Corporation
TABLE 94 Key Information – Adobe, Inc.
TABLE 95 Key Information – Micro Focus International PLC
TABLE 96 Key information – Tibco Software, Inc.
TABLE 97 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 SWOT Analysis: SAP SE
FIG 6 Recent strategies and developments: IBM Corporation
FIG 7 Swot analysis: IBM Corporation
FIG 8 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 9 SWOT Analysis: Salesforce.com Inc.
FIG 10 SWOT Analysis: Microsoft Corporation
FIG 11 Recent strategies and developments: Tibco Software, Inc.