The North America Network Traffic Analytics Market would witness market growth of 7.5% CAGR during the forecast period (2024-2031).
The US market dominated the North America Network Traffic Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,180.3 million by 2031. The Canada market is registering a CAGR of 9.5% during (2024 - 2031). Additionally, The Mexico market would showcase a CAGR of 8.9% during (2024 - 2031).
Network traffic analytics refers to monitoring, analysing, and interpreting data related to traffic flow within a network. Network traffic analytics (NTA) helps identify potential threats and vulnerabilities by analysing traffic patterns. By identifying anomalies at an early stage, organizations can proactively resolve security concerns before they escalate into significant incidents. NTA tools provide detailed insights into the nature and source of security incidents. This information supports quicker and more effective responses to security breaches, reducing the potential impact on the organization.
In addition, NTA tools monitor network traffic to understand bandwidth usage patterns. This enables organizations to allocate bandwidth more efficiently, ensuring critical applications receive the necessary resources while managing overall network performance. Organizations can use load-balancing strategies to distribute network traffic evenly across multiple servers or links by analyzing traffic data, optimizing performance, and preventing congestion.
According to Statistics Canada, in 2022, 99.5% of Canadians had access to LTE networks, while 91.3% had access to 5G networks. Additionally, in 2021, 91.4% of Canadian households had access to unlimited broadband Internet, which offered a minimum upload speed of 50 Mbps and a download speed of 10 Mbps. In 2022, 85 percent of Canadians accessed the internet via smartphone. The proportion was greatest (98%) among individuals aged 25 to 34.
As more Canadian households adopt LTE connections, there is a significant increase in mobile data usage. Network traffic analytics is crucial for managing and optimizing the higher data volumes associated with LTE networks, ensuring efficient data handling and minimizing network congestion. LTE connections lead to diverse data plans and usage patterns. Analytics tools help telecom operators monitor data consumption, manage bandwidth allocation, and optimize service delivery based on usage trends. Therefore, increasing internet connection in the region is driving the growth of the market.
Free Valuable Insights: The Network Traffic Analytics Market is Predict to reach USD 4.6 Billion by 2031, at a CAGR of 8.2%
Based on Component, the market is segmented into Solution, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on End User, the market is segmented into Enterprises, Service Providers, and Data Center. Based on Organization Size, the market is segmented into Large Enterprise, and Small & Medium-sized Enterprises. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Accenture PLC
- Cisco Systems, Inc.
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- IBM Corporation
- Juniper Networks, Inc.
- Microsoft Corporation
- Nokia Corporation
- Broadcom, Inc. (Symantec Corporation)
- Allot Ltd.
- Palo Alto Networks, Inc.
North America Network Traffic Analytics Market Report Segmentation
By Component
By Deployment Type
By End User
- Enterprises
- Service Providers
- Data Center
By Organization Size
- Large Enterprise
- Small & Medium-sized Enterprises
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Network Traffic Analytics Market, by Component
1.4.2 North America Network Traffic Analytics Market, by Deployment Type
1.4.3 North America Network Traffic Analytics Market, by End User
1.4.4 North America Network Traffic Analytics Market, by Organization Size
1.4.5 North America Network Traffic Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Mergers & Acquisition: 2020, Dec – 2024, Jul) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Network Traffic Analytics Market by Component
5.1 North America Solution Market by Region
5.2 North America Services Market by Region
Chapter 6. North America Network Traffic Analytics Market by Deployment Type
6.1 North America On-premise Market by Country
6.2 North America Cloud Market by Country
Chapter 7. North America Network Traffic Analytics Market by End User
7.1 North America Enterprises Market by Country
7.2 North America Service Providers Market by Country
7.3 North America Data Center Market by Country
Chapter 8. North America Network Traffic Analytics Market by Organization Size
8.1 North America Large Enterprise Market by Country
8.2 North America Small & Medium-sized Enterprises Market by Country
Chapter 9. North America Network Traffic Analytics Market by Country
9.1 US Network Traffic Analytics Market
9.1.1 US Network Traffic Analytics Market by Component
9.1.2 US Network Traffic Analytics Market by Deployment Type
9.1.3 US Network Traffic Analytics Market by End User
9.1.4 US Network Traffic Analytics Market by Organization Size
9.2 Canada Network Traffic Analytics Market
9.2.1 Canada Network Traffic Analytics Market by Component
9.2.2 Canada Network Traffic Analytics Market by Deployment Type
9.2.3 Canada Network Traffic Analytics Market by End User
9.2.4 Canada Network Traffic Analytics Market by Organization Size
9.3 Mexico Network Traffic Analytics Market
9.3.1 Mexico Network Traffic Analytics Market by Component
9.3.2 Mexico Network Traffic Analytics Market by Deployment Type
9.3.3 Mexico Network Traffic Analytics Market by End User
9.3.4 Mexico Network Traffic Analytics Market by Organization Size
9.4 Rest of North America Network Traffic Analytics Market
9.4.1 Rest of North America Network Traffic Analytics Market by Component
9.4.2 Rest of North America Network Traffic Analytics Market by Deployment Type
9.4.3 Rest of North America Network Traffic Analytics Market by End User
9.4.4 Rest of North America Network Traffic Analytics Market by Organization Size
Chapter 10. Company Profiles
10.1 Accenture PLC
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 Cisco Systems, Inc.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 IBM Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional & Segmental Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.5.3 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 Juniper Networks, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Microsoft Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Nokia Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 Broadcom, Inc. (Symantec Corporation)
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Product Launches and Product Expansions:
10.8.5.3 Acquisition and Mergers:
10.8.6 SWOT Analysis
10.9 Allot Ltd.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional Analysis
10.9.4 Research & Development Expenses
10.10. Palo Alto Networks, Inc.
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expense
10.10.5 SWOT Analysis
TABLE 1 North America Network Traffic Analytics Market, 2020 - 2023, USD Million
TABLE 2 North America Network Traffic Analytics Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Network Traffic Analytics Market
TABLE 4 Product Launches And Product Expansions– Network Traffic Analytics Market
TABLE 5 Acquisition and Mergers– Network Traffic Analytics Market
TABLE 6 North America Network Traffic Analytics Market by Component, 2020 - 2023, USD Million
TABLE 7 North America Network Traffic Analytics Market by Component, 2024 - 2031, USD Million
TABLE 8 North America Solution Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Solution Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Network Traffic Analytics Market by Deployment Type, 2020 - 2023, USD Million
TABLE 13 North America Network Traffic Analytics Market by Deployment Type, 2024 - 2031, USD Million
TABLE 14 North America On-premise Market by Country, 2020 - 2023, USD Million
TABLE 15 North America On-premise Market by Country, 2024 - 2031, USD Million
TABLE 16 North America Cloud Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Cloud Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Network Traffic Analytics Market by End User, 2020 - 2023, USD Million
TABLE 19 North America Network Traffic Analytics Market by End User, 2024 - 2031, USD Million
TABLE 20 North America Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Service Providers Market by Country, 2020 - 2023, USD Million
TABLE 23 North America Service Providers Market by Country, 2024 - 2031, USD Million
TABLE 24 North America Data Center Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Data Center Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Network Traffic Analytics Market by Organization Size, 2020 - 2023, USD Million
TABLE 27 North America Network Traffic Analytics Market by Organization Size, 2024 - 2031, USD Million
TABLE 28 North America Large Enterprise Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Large Enterprise Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Small & Medium-sized Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Small & Medium-sized Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Network Traffic Analytics Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Network Traffic Analytics Market by Country, 2024 - 2031, USD Million
TABLE 34 US Network Traffic Analytics Market, 2020 - 2023, USD Million
TABLE 35 US Network Traffic Analytics Market, 2024 - 2031, USD Million
TABLE 36 US Network Traffic Analytics Market by Component, 2020 - 2023, USD Million
TABLE 37 US Network Traffic Analytics Market by Component, 2024 - 2031, USD Million
TABLE 38 US Network Traffic Analytics Market by Deployment Type, 2020 - 2023, USD Million
TABLE 39 US Network Traffic Analytics Market by Deployment Type, 2024 - 2031, USD Million
TABLE 40 US Network Traffic Analytics Market by End User, 2020 - 2023, USD Million
TABLE 41 US Network Traffic Analytics Market by End User, 2024 - 2031, USD Million
TABLE 42 US Network Traffic Analytics Market by Organization Size, 2020 - 2023, USD Million
TABLE 43 US Network Traffic Analytics Market by Organization Size, 2024 - 2031, USD Million
TABLE 44 Canada Network Traffic Analytics Market, 2020 - 2023, USD Million
TABLE 45 Canada Network Traffic Analytics Market, 2024 - 2031, USD Million
TABLE 46 Canada Network Traffic Analytics Market by Component, 2020 - 2023, USD Million
TABLE 47 Canada Network Traffic Analytics Market by Component, 2024 - 2031, USD Million
TABLE 48 Canada Network Traffic Analytics Market by Deployment Type, 2020 - 2023, USD Million
TABLE 49 Canada Network Traffic Analytics Market by Deployment Type, 2024 - 2031, USD Million
TABLE 50 Canada Network Traffic Analytics Market by End User, 2020 - 2023, USD Million
TABLE 51 Canada Network Traffic Analytics Market by End User, 2024 - 2031, USD Million
TABLE 52 Canada Network Traffic Analytics Market by Organization Size, 2020 - 2023, USD Million
TABLE 53 Canada Network Traffic Analytics Market by Organization Size, 2024 - 2031, USD Million
TABLE 54 Mexico Network Traffic Analytics Market, 2020 - 2023, USD Million
TABLE 55 Mexico Network Traffic Analytics Market, 2024 - 2031, USD Million
TABLE 56 Mexico Network Traffic Analytics Market by Component, 2020 - 2023, USD Million
TABLE 57 Mexico Network Traffic Analytics Market by Component, 2024 - 2031, USD Million
TABLE 58 Mexico Network Traffic Analytics Market by Deployment Type, 2020 - 2023, USD Million
TABLE 59 Mexico Network Traffic Analytics Market by Deployment Type, 2024 - 2031, USD Million
TABLE 60 Mexico Network Traffic Analytics Market by End User, 2020 - 2023, USD Million
TABLE 61 Mexico Network Traffic Analytics Market by End User, 2024 - 2031, USD Million
TABLE 62 Mexico Network Traffic Analytics Market by Organization Size, 2020 - 2023, USD Million
TABLE 63 Mexico Network Traffic Analytics Market by Organization Size, 2024 - 2031, USD Million
TABLE 64 Rest of North America Network Traffic Analytics Market, 2020 - 2023, USD Million
TABLE 65 Rest of North America Network Traffic Analytics Market, 2024 - 2031, USD Million
TABLE 66 Rest of North America Network Traffic Analytics Market by Component, 2020 - 2023, USD Million
TABLE 67 Rest of North America Network Traffic Analytics Market by Component, 2024 - 2031, USD Million
TABLE 68 Rest of North America Network Traffic Analytics Market by Deployment Type, 2020 - 2023, USD Million
TABLE 69 Rest of North America Network Traffic Analytics Market by Deployment Type, 2024 - 2031, USD Million
TABLE 70 Rest of North America Network Traffic Analytics Market by End User, 2020 - 2023, USD Million
TABLE 71 Rest of North America Network Traffic Analytics Market by End User, 2024 - 2031, USD Million
TABLE 72 Rest of North America Network Traffic Analytics Market by Organization Size, 2020 - 2023, USD Million
TABLE 73 Rest of North America Network Traffic Analytics Market by Organization Size, 2024 - 2031, USD Million
TABLE 74 Key Information – Accenture PLC
TABLE 75 Key Information – Cisco Systems, Inc.
TABLE 76 Key Information – Huawei Technologies Co., Ltd.
TABLE 77 Key Information – IBM Corporation
TABLE 78 Key Information – Juniper Networks, Inc.
TABLE 79 Key Information – Microsoft Corporation
TABLE 80 Key Information – Nokia Corporation
TABLE 81 Key Information – Broadcom, Inc.
TABLE 82 Key Information – Allot Ltd.
TABLE 83 Key Information – Palo Alto Networks, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Network Traffic Analytics Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Network Traffic Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Mergers & Acquisition: 2020, Dec – 2024, Jul) Leading Players
FIG 8 Porter’s Five Forces Analysis – Network Traffic Analytics Market
FIG 9 North America Network Traffic Analytics Market share by Component, 2023
FIG 10 North America Network Traffic Analytics Market share by Component, 2031
FIG 11 North America Network Traffic Analytics Market by Component, 2020 - 2031, USD Million
FIG 12 North America Network Traffic Analytics Market share by Deployment Type, 2023
FIG 13 North America Network Traffic Analytics Market share by Deployment Type, 2031
FIG 14 North America Network Traffic Analytics Market by Deployment Type, 2020 - 2031, USD Million
FIG 15 North America Network Traffic Analytics Market share by End User, 2023
FIG 16 North America Network Traffic Analytics Market share by End User, 2031
FIG 17 North America Network Traffic Analytics Market by End User, 2020 - 2031, USD Million
FIG 18 North America Network Traffic Analytics Market share by Organization Size, 2023
FIG 19 North America Network Traffic Analytics Market share by Organization Size, 2031
FIG 20 North America Network Traffic Analytics Market by Organization Size, 2020 - 2031, USD Million
FIG 21 North America Network Traffic Analytics Market share by Country, 2023
FIG 22 North America Network Traffic Analytics Market share by Country, 2031
FIG 23 North America Network Traffic Analytics Market by Country, 2020 - 2031, USD Million
FIG 24 Recent strategies and developments: Accenture PLC
FIG 25 SWOT Analysis: Accenture PLC
FIG 26 Recent strategies and developments: Cisco Systems, Inc.
FIG 27 SWOT Analysis: Cisco Systems, Inc.
FIG 28 SWOT Analysis: Huawei Technologies Co., Ltd.
FIG 29 Recent strategies and developments: IBM Corporation
FIG 30 SWOT Analysis: IBM Corporation
FIG 31 SWOT Analysis: Juniper Networks, Inc.
FIG 32 Recent strategies and developments: Microsoft Corporation
FIG 33 SWOT Analysis: Microsoft Corporation
FIG 34 Recent strategies and developments: Nokia Corporation
FIG 35 SWOT Analysis: Nokia Corporation
FIG 36 Recent strategies and developments: Broadcom, Inc.
FIG 37 SWOT Analysis: Broadcom, Inc.
FIG 38 SWOT Analysis: PALO ALTO NETWORKS, INC.