North America Oat-based Snacks Market Size, Share & Trends Analysis Report By Product Type (Snack Bar, Puffs, Cookies, and Crackers & Toasties), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Oat-based Snacks Market would witness market growth of 13.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 1,452.00 million units (100g per unit), showcasing a growth of 9.6% (2020-2023).

Oat-based snack bars are one of the most popular products in the oat-based snacks market, offering a convenient, nutritious, and portable option for consumers. These bars typically contain oats, along with additional ingredients like nuts, dried fruits, and sweeteners, to create a balanced snack. They are often marketed as healthy options due to the nutritional benefits of oats, such as their high fiber content, ability to lower cholesterol, and support for digestive health. Hence, in Mexico, 99.30 million units of Oat-based snack bars are expected to be utilized by the year 2031.

The US market dominated the North America Oat-based Snacks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $12,650.8 million by 2031. The Canada market exhibiting a CAGR of 14.7% during (2024 - 2031). Additionally, The Mexico market would experience a CAGR of 14.5% during (2024 - 2031).

The market has emerged as a vibrant food and beverage segment, driven by changing consumer preferences, rising health awareness, and innovative product development. As consumers grow progressively aware of their dietary selections, oat-based treats have established themselves as a versatile and nutritious alternative, attracting a diverse demographic. These snacks, made primarily from oats—a superfood recognized for its health benefits—cater to the growing demand for wholesome, convenient, and guilt-free indulgences.

The market dynamics have been significantly shaped by growing awareness of oats' health benefits. Oats are esteemed for their substantial fiber content, notably beta-glucan, which effectively reduces cholesterol levels and fosters cardiovascular health. This has made oat-based snacks a preferred choice among health-conscious individuals looking to incorporate functional foods into their diets. Moreover, oats are rich in essential nutrients, such as vitamins, minerals, and antioxidants, enhancing their appeal. The increasing focus on preventive healthcare has heightened the demand for foods that promote overall well-being, and oat-based munchies have effectively aligned themselves with this trend.

Canada’s consumer spending and retail sales further bolster North America's demand for oat-based snacks. According to the International Trade Administration (ITA), e-commerce accounted for 3.9% of Canadian retail sales in 2021, increasing to 6.2% in 2022, with industry forecasts predicting sales to reach USD 40.3 billion by 2025. Customers can now more easily research and buy oat-based snacks owing to the expansion of e-commerce and retail accessibility. With a strong economy and significant purchasing power, North American consumers continue to drive the demand for a wide range of healthy snack options, including oat-based products.

Additionally, major snack brands have launched targeted advertising and marketing campaigns to promote oat-based snacks as a healthier alternative. For example, Quaker, a leading oat-based brand, highlights the nutritional benefits of its snacks, such as high fiber and low-calorie content, through extensive campaigns across digital and traditional platforms. Grocery chains like Whole Foods Market and Trader Joe's have also dedicated shelf space to oat-based snacks, making them highly accessible to health-conscious shoppers. As these trends persist, oat-based snacks will likely remain popular in the North American market.

Free Valuable Insights: The Oat-based Snacks Market is Predict to reach USD 56.72 Billion by 2031, at a CAGR of 13.6%

Based on Product Type, the market is segmented into Snack Bar, Puffs, Cookies, and Crackers & Toasties. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Speciality Stores, Online Stores, and Other Distribution Channels. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• General Mills Inc.
• Kellogg Company
• PepsiCo, Inc. (The Quaker Oats Company)
• Mondelez International, Inc.
• Abbott Laboratories
• Clif Bar & Company
• Simply Delicious Inc.
• Nairn's Oatcakes Limited
• The Hain Celestial Group, Inc.

North America Oat-based Snacks Market Report Segmentation

By Product Type (Volume, Million Units, USD Billion, 2020-2031)

• Snack Bar
• Puffs
• Cookies
• Crackers & Toasties

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Hypermarkets & Supermarkets
• Convenience Stores
• Speciality Stores
• Online Stores
• Other Distribution Channels

By Country (Volume, Million Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Oat-based Snacks Market, by Product Type
1.4.2 North America Oat-based Snacks Market, by Distribution Channel
1.4.3 North America Oat-based Snacks Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Oat-based Snacks Market by Product Type
4.1 North America Snack Bar Market by Country
4.2 North America Puffs Market by Country
4.3 North America Cookies Market by Country
4.4 North America Crackers & Toasties Market by Country

Chapter 5. North America Oat-based Snacks Market by Distribution Channel
5.1 North America Hypermarkets & Supermarkets Market by Country
5.2 North America Convenience Stores Market by Country
5.3 North America Speciality Stores Market by Country
5.4 North America Online Stores Market by Country
5.5 North America Other Distribution Channels Market by Country

Chapter 6. North America Oat-based Snacks Market by Country
6.1 US Oat-based Snacks Market
6.1.1 US Oat-based Snacks Market by Product Type
6.1.2 US Oat-based Snacks Market by Distribution Channel
6.2 Canada Oat-based Snacks Market
6.2.1 Canada Oat-based Snacks Market by Product Type
6.2.2 Canada Oat-based Snacks Market by Distribution Channel
6.3 Mexico Oat-based Snacks Market
6.3.1 Mexico Oat-based Snacks Market by Product Type
6.3.2 Mexico Oat-based Snacks Market by Distribution Channel
6.4 Rest of North America Oat-based Snacks Market
6.4.1 Rest of North America Oat-based Snacks Market by Product Type
6.4.2 Rest of North America Oat-based Snacks Market by Distribution Channel

Chapter 7. Company Profiles
7.1 General Mills, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 SWOT Analysis
7.2 Kellogg Company
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.2.5 SWOT Analysis
7.3 PepsiCo, Inc. (The Quaker Oats Company)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.4 Mondelez International, Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 SWOT Analysis
7.5 Abbott Laboratories
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 Clif Bar & Company
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Simply Delicious Inc.
7.7.1 Company Overview
7.8 Nairn's Oatcakes Limited
7.8.1 Company Overview
7.9 The Hain Celestial Group, Inc.
7.9.1 Company overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expense
7.9.5 SWOT Analysis

TABLE 1 North America Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 2 North America Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 3 North America Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 4 North America Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 5 North America Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 6 North America Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 7 North America Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 8 North America Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 9 North America Snack Bar Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Snack Bar Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Snack Bar Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 12 North America Snack Bar Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 13 North America Puffs Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Puffs Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Puffs Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 16 North America Puffs Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 17 North America Cookies Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Cookies Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Cookies Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 20 North America Cookies Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 21 North America Crackers & Toasties Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Crackers & Toasties Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Crackers & Toasties Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 24 North America Crackers & Toasties Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 25 North America Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 North America Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 North America Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 28 North America Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 29 North America Hypermarkets & Supermarkets Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Hypermarkets & Supermarkets Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Hypermarkets & Supermarkets Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 32 North America Hypermarkets & Supermarkets Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 33 North America Convenience Stores Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Convenience Stores Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Convenience Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 36 North America Convenience Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 37 North America Speciality Stores Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Speciality Stores Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Speciality Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 40 North America Speciality Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 41 North America Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Online Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 44 North America Online Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 45 North America Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Other Distribution Channels Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 48 North America Other Distribution Channels Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 49 North America Oat-based Snacks Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Oat-based Snacks Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Oat-based Snacks Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 52 North America Oat-based Snacks Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 53 US Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 54 US Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 55 US Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 56 US Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 57 US Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 58 US Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 59 US Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 60 US Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 61 US Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 62 US Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 63 US Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 64 US Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 65 Canada Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 66 Canada Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 67 Canada Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 68 Canada Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 69 Canada Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 70 Canada Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 71 Canada Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 72 Canada Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 73 Canada Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 74 Canada Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 75 Canada Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 76 Canada Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 77 Mexico Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 78 Mexico Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 79 Mexico Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 80 Mexico Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 81 Mexico Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 82 Mexico Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 83 Mexico Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 84 Mexico Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 85 Mexico Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 86 Mexico Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 87 Mexico Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 88 Mexico Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 89 Rest of North America Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 90 Rest of North America Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 91 Rest of North America Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 92 Rest of North America Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 93 Rest of North America Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 94 Rest of North America Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 95 Rest of North America Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 96 Rest of North America Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 97 Rest of North America Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 Rest of North America Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 Rest of North America Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 100 Rest of North America Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 101 Key Information – General Mills, Inc.
TABLE 102 Key information – Kellogg Company
TABLE 103 key information – PepsiCo, Inc.
TABLE 104 Key Information – Mondelez International, Inc.
TABLE 105 Key Information – Abbott Laboratories
TABLE 106 Key Information – Clif Bar & Company
TABLE 107 Key Information – Simply Delicious Inc.
TABLE 108 Key Information – Nairn's Oatcakes Limited
TABLE 109 Key Information – The Hain Celestial Group, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Oat-based Snacks Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Oat-based Snacks Market
FIG 4 Porter’s Five Forces Analysis – Oat-based Snacks Market
FIG 5 North America Oat-based Snacks Market share by Product Type, 2023
FIG 6 North America Oat-based Snacks Market share by Product Type, 2031
FIG 7 North America Oat-based Snacks Market by Product Type, 2020 - 2031, USD Million
FIG 8 North America Oat-based Snacks Market share by Distribution Channel, 2023
FIG 9 North America Oat-based Snacks Market share by Distribution Channel, 2031
FIG 10 North America Oat-based Snacks Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America Oat-based Snacks Market share by Country, 2023
FIG 12 North America Oat-based Snacks Market share by Country, 2031
FIG 13 North America Oat-based Snacks Market by Country, 2020 - 2031, USD Million
FIG 14 SWOT Analysis: General Mills, Inc.
FIG 15 Swot Analysis: Kellogg Company
FIG 16 SWOT Analysis: Mondelez International, Inc.
FIG 17 SWOT Analysis: Abbott Laboratories
FIG 18 SWOT Analysis: Clif Bar & Company
FIG 19 Swot Analysis: The Hain Celestial Group, Inc.