North America Online Microtransaction Market Size, Share & Trends Analysis Report By Device (PC, Mobile Phones, Gaming Console, and Other Device), By Payment Model, By Type, By Country and Growth Forecast, 2024 - 2031

The North America Online Microtransaction Market would witness market growth of 12.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Online Microtransaction Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $43,325.1 million by 2031. The Canada market is experiencing a CAGR of 14.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 13.8% during (2024 - 2031).

The popularity of microtransactions in the eSports sector is largely tied to the immersive experience they offer. Fans are willing to spend on exclusive in-game items, special edition skins, or seasonal content associated with their favorite teams and events.

Moreover, these purchases help enhance the connection between fans and the eSports ecosystem, contributing significantly to the industry’s financial success. Virtual goods sales and in-game purchases have become one of the most important revenue streams, particularly as the eSports audience expands globally.

The North American online microtransaction market is expanding rapidly, fueled by a robust digital economy, advanced digital infrastructure, and a high level of smartphone penetration. The region benefits from widespread access to high-speed Internet and mobile networks and a tech-savvy population participating in digital content consumption across gaming, social media, and entertainment platforms. Government investments in next-generation technologies, like 5G infrastructure, are further boosting the adoption of online services and facilitating the growing microtransaction ecosystem across the region.

Free Valuable Insights: The Online Microtransaction Market is Predict to reach USD 180.1 Billion by 2031, at a CAGR of 12.9%

Based on Device, the market is segmented into PC, Mobile Phones, Gaming Console, and Other Device. Based on Payment Model, the market is segmented into Prepay, Pay-as-you-Go, and Post-Pay. Based on Type, the market is segmented into In-game Currencies, In-game Items, Random Chance Purchases, Expiration-based Purchases, and Other Type.  Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Epic Games, Inc.
• Fandom, Inc.
• Valve Corporation
• Activision Blizzard, Inc. (Microsoft Corporation)
• NEXON Co., Ltd.
• NetEase, Inc.
• Niantic, Inc.
• Electronic Arts, Inc.
• Nintendo Co., Ltd.
• Wargaming. net

North America Online Microtransaction Market Report Segmentation

By Device

• PC
• Mobile Phones
• Gaming Console
• Other Device

By Payment Model

• Prepay
• Pay-as-you-Go
• Post-Pay

By Type

• In-game Currencies
• In-game Items
• Random Chance Purchases
• Expiration-based Purchases
• Other Type

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Online Microtransaction Market, by Device
1.4.2 North America Online Microtransaction Market, by Payment Model
1.4.3 North America Online Microtransaction Market, by Type
1.4.4 North America Online Microtransaction Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Online Microtransaction Market by Device
4.1 North America PC Market by Country
4.2 North America Mobile Phones Market by Country
4.3 North America Gaming Console Market by Country
4.4 North America Other Device Market by Country

Chapter 5. North America Online Microtransaction Market by Payment Model
5.1 North America Prepay Market by Country
5.2 North America Pay-as-you-Go Market by Country
5.3 North America Post-Pay Market by Country

Chapter 6. North America Online Microtransaction Market by Type
6.1 North America In-game Currencies Market by Country
6.2 North America In-game Items Market by Country
6.3 North America Random Chance Purchases Market by Country
6.4 North America Expiration-based Purchases Market by Country
6.5 North America Other Type Market by Country

Chapter 7. North America Online Microtransaction Market by Country
7.1 US Online Microtransaction Market
7.1.1 US Online Microtransaction Market by Device
7.1.2 US Online Microtransaction Market by Payment Model
7.1.3 US Online Microtransaction Market by Type
7.2 Canada Online Microtransaction Market
7.2.1 Canada Online Microtransaction Market by Device
7.2.2 Canada Online Microtransaction Market by Payment Model
7.2.3 Canada Online Microtransaction Market by Type
7.3 Mexico Online Microtransaction Market
7.3.1 Mexico Online Microtransaction Market by Device
7.3.2 Mexico Online Microtransaction Market by Payment Model
7.3.3 Mexico Online Microtransaction Market by Type
7.4 Rest of North America Online Microtransaction Market
7.4.1 Rest of North America Online Microtransaction Market by Device
7.4.2 Rest of North America Online Microtransaction Market by Payment Model
7.4.3 Rest of North America Online Microtransaction Market by Type

Chapter 8. Company Profiles
8.1 Epic Games, Inc.
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Product Launches and Product Expansions:
8.1.2.2 Acquisition and Mergers:
8.1.3 SWOT Analysis
8.2 Fandom, Inc.
8.2.1 Company Overview
8.3 Valve Corporation
8.3.1 Company Overview
8.4 Activision Blizzard, Inc. (Microsoft Corporation)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 NEXON Co., Ltd.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.6 NetEase, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 Research & Development Expenses
8.7 Niantic, Inc.
8.7.1 Company Overview
8.8 Electronic Arts, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Research & Development Expenses
8.8.4 SWOT Analysis
8.9 Nintendo Co., Ltd.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. Wargaming.net
8.10.1 Company Overview

TABLE 1 North America Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 2 North America Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 3 North America Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 4 North America Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 5 North America PC Market by Country, 2020 - 2023, USD Million
TABLE 6 North America PC Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Mobile Phones Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Mobile Phones Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Gaming Console Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Gaming Console Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Other Device Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Other Device Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 14 North America Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 15 North America Prepay Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Prepay Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Pay-as-you-Go Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Pay-as-you-Go Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Post-Pay Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Post-Pay Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 22 North America Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 23 North America In-game Currencies Market by Country, 2020 - 2023, USD Million
TABLE 24 North America In-game Currencies Market by Country, 2024 - 2031, USD Million
TABLE 25 North America In-game Items Market by Country, 2020 - 2023, USD Million
TABLE 26 North America In-game Items Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Random Chance Purchases Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Random Chance Purchases Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Expiration-based Purchases Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Expiration-based Purchases Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Other Type Market by Country, 2020 - 2023, USD Million
TABLE 32 North America Other Type Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Online Microtransaction Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Online Microtransaction Market by Country, 2024 - 2031, USD Million
TABLE 35 US Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 36 US Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 37 US Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 38 US Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 39 US Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 40 US Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 41 US Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 42 US Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 43 Canada Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 44 Canada Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 45 Canada Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 46 Canada Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 47 Canada Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 48 Canada Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 49 Canada Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 50 Canada Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 51 Mexico Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 52 Mexico Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 53 Mexico Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 54 Mexico Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 55 Mexico Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 56 Mexico Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 57 Mexico Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 58 Mexico Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 59 Rest of North America Online Microtransaction Market, 2020 - 2023, USD Million
TABLE 60 Rest of North America Online Microtransaction Market, 2024 - 2031, USD Million
TABLE 61 Rest of North America Online Microtransaction Market by Device, 2020 - 2023, USD Million
TABLE 62 Rest of North America Online Microtransaction Market by Device, 2024 - 2031, USD Million
TABLE 63 Rest of North America Online Microtransaction Market by Payment Model, 2020 - 2023, USD Million
TABLE 64 Rest of North America Online Microtransaction Market by Payment Model, 2024 - 2031, USD Million
TABLE 65 Rest of North America Online Microtransaction Market by Type, 2020 - 2023, USD Million
TABLE 66 Rest of North America Online Microtransaction Market by Type, 2024 - 2031, USD Million
TABLE 67 key Information – Epic Games, Inc.
TABLE 68 Key Information – Fandom, Inc.
TABLE 69 Key Information – Valve Corporation
TABLE 70 Key Information – Activision Blizzard, Inc.
TABLE 71 Key Information – NEXON Co., Ltd.
TABLE 72 key information – NetEase, Inc.
TABLE 73 Key Information –Niantic, Inc.
TABLE 74 Key information – Electronic Arts, Inc.
TABLE 75 key information – Nintendo Co., Ltd.
TABLE 76 Key Information – Wargaming.net

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Online Microtransaction Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Online Microtransaction Market
FIG 4 Porter’s Five Forces Analysis – Online Microtransaction Market
FIG 5 North America Online Microtransaction Market share by Device, 2023
FIG 6 North America Online Microtransaction Market share by Device, 2031
FIG 7 North America Online Microtransaction Market by Device, 2020 - 2031, USD Million
FIG 8 North America Online Microtransaction Market share by Payment Model, 2023
FIG 9 North America Online Microtransaction Market share by Payment Model, 2031
FIG 10 North America Online Microtransaction Market by Payment Model, 2020 - 2031, USD Million
FIG 11 North America Online Microtransaction Market share by Type, 2023
FIG 12 North America Online Microtransaction Market share by Type, 2031
FIG 13 North America Online Microtransaction Market by Type, 2020 - 2031, USD Million
FIG 14 North America Online Microtransaction Market share by Country, 2023
FIG 15 North America Online Microtransaction Market share by Country, 2031
FIG 16 North America Online Microtransaction Market by Country, 2020 - 2031, USD Million
FIG 17 Recent strategies and developments: Epic Games, Inc.
FIG 18 Swot Analysis: Epic Games, Inc.
FIG 19 SWOT Analysis: Activision Blizzard, Inc.
FIG 20 SWOT Analysis: Electronic Arts, Inc.
FIG 21 SWOT Analysis: Nintendo Co., Ltd.