The North America Over the Top (OTT) Services Market would witness market growth of 17.0% CAGR during the forecast period (2025-2032).
The US market dominated the North America Over the Top (OTT) Services Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $234,297.5 Billion by 2032. The Canada market is experiencing a CAGR of 19.3% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 18.7% during (2025 - 2032).
The Over-the-Top (OTT) services market has emerged as a transformative force within the global media and entertainment landscape, reshaping content delivery, consumption behaviors, and business models across geographies. Driven by digitalization, increasing internet accessibility, and the proliferation of connected devices, OTT platforms have evolved from niche alternatives to mainstream content hubs. These services bypass traditional distribution channels like satellite or cable, offering direct-to-consumer streaming of video, audio, and communication content via the internet.
This shift has not only disrupted legacy broadcasting systems but also empowered consumers with unprecedented control over what, when, and how they consume media. The convenience of on-demand access, personalized content recommendations, and ad-free viewing options have all contributed to the growing affinity for OTT services. Moreover, the entry of major tech conglomerates and media powerhouses into the OTT arena has intensified competition and innovation, leading to richer content libraries, improved user experiences, and diversified monetization models including subscription-based, freemium, and ad-supported frameworks.
The market across North America is expanding rapidly, underpinned by a thriving media and entertainment ecosystem, increasing internet access, and a significant rise in digital gaming communities. According to Statistics Canada, Canada’s film, television, and video production industry witnessed a significant surge in 2021, recording $11.3 billion in operating revenue—a 20.2% increase from the previous year. According to the International Trade Administration, the United States stands as the global powerhouse in the media and entertainment (M&E) sector, valued at $660 billion within a $2 trillion global industry. Mexico is also witnessing a surge in OTT adoption, driven by a growing digital infrastructure and a vibrant gaming culture. According to INEGI, around 78% of the population had internet access in 2022, laying the foundation for widespread streaming services. Thus, the market in North America is on an upward trajectory, powered by the strong growth of domestic entertainment production in Canada, the global dominance of the U.S. media and gaming industries, and the increasing internet and gaming population in Mexico.
Free Valuable Insights: The Over the Top (OTT) Services Market is Predict to reach USD 912.74 Billion by 2032, at a CAGR of 17.6%
Based on Platform, the market is segmented into App-Based and Web-Based. Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based, and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning, and Other Service Vertical. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication, and Other Type. Based on Streaming Device, the market is segmented into Smartphones & Tablets, IP TV’s & Consoles, and Desktops & Laptops. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
By Platform
By Monetization Model
By Service Vertical
By Type
By Streaming Device
By Country
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