The North America Over the Top (OTT) Services Market would witness market growth of 13.1% CAGR during the forecast period (2019-2025). A big growth opportunity can be observed in live and linear OTT services, based on current viewing habits and untapped content segments, which are projected to be an integral part of the next generation of OTT video. Pay-TV providers are in the right position to create live streaming services that take advantage of content best experienced in real-time. These may include talk shows, weather, news, and sports. But that could change as content owners start developing their platform and partnerships with OTTs.
The advent of disruptive digital technologies, mobile numbers, high-speed internet, and several applications will encourage the customers to opt for OTT services. Furthermore, the cost-efficiency would fuel over-the-top services demand over the forecast period while also obstructing the industry through public regulations. Also, the growing penetration of broadband, as well as the emergence of large segments of the population on high per capita income, has increased demand for OTT in emerging economies. The quality and efficiency of broadband networks are greatly improved which also fuels market growth for OTT services.
The biggest challenge facing the demand for OTT services is quality entertainment. Content is a basic requirement for subscription driving and increasing consumer affinities. There are also obstacles in the way material is found and delivered. Even if a website hosts content, it's almost impossible to retain users if they are unable to discover these offers. Also, providers must ensure the content is correctly provided to the end-users. The provision of high-quality services without delay in delivering content holds equal importance.
Based on Monetization Model, the market is segmented into Subscription-Based, Advertising-Based and Transaction-Based. Based on Service Vertical, the market is segmented into Media & Entertainment, Gaming, Education & Learning and Others. Based on Streaming Device, the market is segmented into Smartphones & Tablets, Desktops & Laptops and IP TV’s & Consoles. Based on Type, the market is segmented into Video on Demand, Online Gaming, Music Streaming, Communication and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: Over the Top (OTT) Services Market in North America is expected to register a CAGR of 13.1% during the forecast period (2019-2025)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Twitter, Inc., Microsoft Corporation, Google, Inc., Amazon.com, Inc., Apple, Inc., Facebook, Inc., Netflix, Inc., The Walt Disney Company (Hulu LLC), Tencent Holdings Ltd., and Roku, Inc.
Scope of the Over the Top (OTT) Services Market Analysis
Market Segmentation:
By Monetization Model
- Subscription-Based
- Advertising-Based
- Transaction-Based
By Service Vertical
- Media & Entertainment
- Gaming
- Education & Learning
- Others
By Streaming Device
- Smartphones & Tablets
- Desktops & Laptops
- IP TV’s & Consoles
By Type
- Video on Demand
- Online Gaming
- Music Streaming
- Communication
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- Twitter, Inc.
- Microsoft Corporation
- Google, Inc.
- Amazon.com, Inc.
- Apple, Inc.
- Facebook, Inc.
- Netflix, Inc.
- The Walt Disney Company (Hulu LLC)
- Tencent Holdings Ltd.
- Roku, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Over the Top (OTT) Services Market, by Monetization Model
1.4.2 North America Over the Top (OTT) Services Market, by Service Vertical
1.4.3 North America Over the Top (OTT) Services Market, by Streaming Device
1.4.4 North America Over the Top (OTT) Services Market, by Type
1.4.5 North America Over the Top (OTT) Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2020-Jan – 2016-Jun) Leading Players
Chapter 4. North America Over-the-Top Services (OTT) Market by Monetization Model
4.1 North America Subscription-Based Over-the-Top Services (OTT) Market by Country
4.2 North America Advertising-Based Over-the-Top Services (OTT) Market by Country
4.3 North America Transaction-Based Over-the-Top Services (OTT) Market by Country
Chapter 5. North America Over-the-Top Services (OTT) Market by Service Vertical
5.1 North America Over-the-Top Services (OTT) Media & Entertainment Market by Country
5.2 North America Over-the-Top Services (OTT) Gaming Market by Country
5.3 North America Over-the-Top Services (OTT) Education & Learning Market by Country
5.4 North America Other Service Vertical Over-the-Top Services (OTT) Market by Country
Chapter 6. North America Over-the-Top Services (OTT) Market by Streaming Device
6.1 North America Over-the-Top Services (OTT) Smartphones & Tablets Market by Country
6.2 North America Over-the-Top Services (OTT) Desktops & Laptops Market by Country
6.3 North America Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country
Chapter 7. North America Over-the-Top Services (OTT) Market by Type
7.1 North America Video on Demand Over-the-Top Services (OTT) Market by Country
7.2 North America Online Gaming Over-the-Top Services (OTT) Market by Country
7.3 North America Music Streaming Over-the-Top Services (OTT) Market by Country
7.4 North America Communication Over-the-Top Services (OTT) Market by Country
7.5 North America Others Over-the-Top Services (OTT) Market by Country
Chapter 8. North America Over-the-Top Services (OTT) Market by Country
8.1 US Over-the-Top Services (OTT) Market
8.1.1 US Over-the-Top Services (OTT) Market by Monetization Model
8.1.2 US Over-the-Top Services (OTT) Market by Service Vertical
8.1.3 US Over-the-Top Services (OTT) Market by Streaming Device
8.1.4 US Over-the-Top Services (OTT) Market by Type
8.2 Canada Over-the-Top Services (OTT) Market
8.2.1 Canada Over-the-Top Services (OTT) Market by Monetization Model
8.2.2 Canada Over-the-Top Services (OTT) Market by Service Vertical
8.2.3 Canada Over-the-Top Services (OTT) Market by Streaming Device
8.2.4 Canada Over-the-Top Services (OTT) Market by Type
8.3 Mexico Over-the-Top Services (OTT) Market
8.3.1 Mexico Over-the-Top Services (OTT) Market by Monetization Model
8.3.2 Mexico Over-the-Top Services (OTT) Market by Service Vertical
8.3.3 Mexico Over-the-Top Services (OTT) Market by Streaming Device
8.3.4 Mexico Over-the-Top Services (OTT) Market by Type
8.4 Rest of North America Over-the-Top Services (OTT) Market
8.4.1 Rest of North America Over-the-Top Services (OTT) Market by Monetization Model
8.4.2 Rest of North America Over-the-Top Services (OTT) Market by Service Vertical
8.4.3 Rest of North America Over-the-Top Services (OTT) Market by Streaming Device
8.4.4 Rest of North America Over-the-Top Services (OTT) Market by Type
Chapter 9. Company Profiles
9.1 Twitter, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.6 SWOT Analysis
9.2 Microsoft Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Google, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Acquisition and Mergers:
9.3.5.3 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Amazon.com, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.4.2 Acquisition and Mergers:
9.4.4.3 Product Launches and Product Expansions:
9.4.5 SWOT Analysis
9.5 Apple, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.5.3 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Facebook, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Acquisition and Mergers:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Netflix, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 The Walt Disney Company (Hulu LLC)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segment and Regional Analysis
9.8.4 Recent strategies and developments:
9.8.4.1 Partnerships, Collaborations, and Agreements:
9.8.5 SWOT Analysis
9.9 Tencent Holdings Ltd.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 Recent strategies and developments:
9.9.5.1 Partnerships, Collaborations, and Agreements:
9.1 Roku, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental Analysis
9.10.4 Research & Development Expense
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.5.2 Acquisition and Mergers:
TABLE 1 North America Over-the-Top Services (OTT) Market, 2015 - 2018, USD Million
TABLE 2 North America Over-the-Top Services (OTT) Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Over the Top (OTT) Services Market
TABLE 4 Product Launches And Product Expansions– Over the Top (OTT) Services Market
TABLE 5 Mergers & Acquisitions – Over the Top (OTT) Services Market
TABLE 6 North America Over-the-Top Services (OTT) Market by Monetization Model, 2015 - 2018, USD Million
TABLE 7 North America Over-the-Top Services (OTT) Market by Monetization Model, 2019 - 2025, USD Million
TABLE 8 North America Subscription-Based Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 9 North America Subscription-Based Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 10 North America Advertising-Based Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 11 North America Advertising-Based Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 12 North America Transaction-Based Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 13 North America Transaction-Based Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 14 North America Over-the-Top Services (OTT) Market by Service Vertical, 2015 - 2018, USD Million
TABLE 15 North America Over-the-Top Services (OTT) Market by Service Vertical, 2019 - 2025, USD Million
TABLE 16 North America Over-the-Top Services (OTT) Media & Entertainment Market by Country, 2015 - 2018, USD Million
TABLE 17 North America Over-the-Top Services (OTT) Media & Entertainment Market by Country, 2019 - 2025, USD Million
TABLE 18 North America Over-the-Top Services (OTT) Gaming Market by Country, 2015 - 2018, USD Million
TABLE 19 North America Over-the-Top Services (OTT) Gaming Market by Country, 2019 - 2025, USD Million
TABLE 20 North America Over-the-Top Services (OTT) Education & Learning Market by Country, 2015 - 2018, USD Million
TABLE 21 North America Over-the-Top Services (OTT) Education & Learning Market by Country, 2019 - 2025, USD Million
TABLE 22 North America Other Service Vertical Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 23 North America Other Service Vertical Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 24 North America Over-the-Top Services (OTT) Market by Streaming Device, 2015 - 2018, USD Million
TABLE 25 North America Over-the-Top Services (OTT) Market by Streaming Device, 2019 - 2025, USD Million
TABLE 26 North America Over-the-Top Services (OTT) Smartphones & Tablets Market by Country, 2015 - 2018, USD Million
TABLE 27 North America Over-the-Top Services (OTT) Smartphones & Tablets Market by Country, 2019 - 2025, USD Million
TABLE 28 North America Over-the-Top Services (OTT) Desktops & Laptops Market by Country, 2015 - 2018, USD Million
TABLE 29 North America Over-the-Top Services (OTT) Desktops & Laptops Market by Country, 2019 - 2025, USD Million
TABLE 30 North America Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country, 2015 - 2018, USD Million
TABLE 31 North America Over-the-Top Services (OTT) IP TV’s & Consoles Market by Country, 2019 - 2025, USD Million
TABLE 32 North America Over-the-Top Services (OTT) Market by Type, 2015 - 2018, USD Million
TABLE 33 North America Over-the-Top Services (OTT) Market by Type, 2019 - 2025, USD Million
TABLE 34 North America Video on Demand Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 35 North America Video on Demand Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 36 North America Online Gaming Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 37 North America Online Gaming Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 38 North America Music Streaming Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 39 North America Music Streaming Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 40 North America Communication Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 41 North America Communication Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 42 North America Others Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 43 North America Others Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 44 North America Over-the-Top Services (OTT) Market by Country, 2015 - 2018, USD Million
TABLE 45 North America Over-the-Top Services (OTT) Market by Country, 2019 - 2025, USD Million
TABLE 46 US Over-the-Top Services (OTT) Market, 2015 - 2018, USD Million
TABLE 47 US Over-the-Top Services (OTT) Market, 2019 - 2025, USD Million
TABLE 48 US Over-the-Top Services (OTT) Market by Monetization Model, 2015 - 2018, USD Million
TABLE 49 US Over-the-Top Services (OTT) Market by Monetization Model, 2019 - 2025, USD Million
TABLE 50 US Over-the-Top Services (OTT) Market by Service Vertical, 2015 - 2018, USD Million
TABLE 51 US Over-the-Top Services (OTT) Market by Service Vertical, 2019 - 2025, USD Million
TABLE 52 US Over-the-Top Services (OTT) Market by Streaming Device, 2015 - 2018, USD Million
TABLE 53 US Over-the-Top Services (OTT) Market by Streaming Device, 2019 - 2025, USD Million
TABLE 54 US Over-the-Top Services (OTT) Market by Type, 2015 - 2018, USD Million
TABLE 55 US Over-the-Top Services (OTT) Market by Type, 2019 - 2025, USD Million
TABLE 56 Canada Over-the-Top Services (OTT) Market, 2015 - 2018, USD Million
TABLE 57 Canada Over-the-Top Services (OTT) Market, 2019 - 2025, USD Million
TABLE 58 Canada Over-the-Top Services (OTT) Market by Monetization Model, 2015 - 2018, USD Million
TABLE 59 Canada Over-the-Top Services (OTT) Market by Monetization Model, 2019 - 2025, USD Million
TABLE 60 Canada Over-the-Top Services (OTT) Market by Service Vertical, 2015 - 2018, USD Million
TABLE 61 Canada Over-the-Top Services (OTT) Market by Service Vertical, 2019 - 2025, USD Million
TABLE 62 Canada Over-the-Top Services (OTT) Market by Streaming Device, 2015 - 2018, USD Million
TABLE 63 Canada Over-the-Top Services (OTT) Market by Streaming Device, 2019 - 2025, USD Million
TABLE 64 Canada Over-the-Top Services (OTT) Market by Type, 2015 - 2018, USD Million
TABLE 65 Canada Over-the-Top Services (OTT) Market by Type, 2019 - 2025, USD Million
TABLE 66 Mexico Over-the-Top Services (OTT) Market, 2015 - 2018, USD Million
TABLE 67 Mexico Over-the-Top Services (OTT) Market, 2019 - 2025, USD Million
TABLE 68 Mexico Over-the-Top Services (OTT) Market by Monetization Model, 2015 - 2018, USD Million
TABLE 69 Mexico Over-the-Top Services (OTT) Market by Monetization Model, 2019 - 2025, USD Million
TABLE 70 Mexico Over-the-Top Services (OTT) Market by Service Vertical, 2015 - 2018, USD Million
TABLE 71 Mexico Over-the-Top Services (OTT) Market by Service Vertical, 2019 - 2025, USD Million
TABLE 72 Mexico Over-the-Top Services (OTT) Market by Streaming Device, 2015 - 2018, USD Million
TABLE 73 Mexico Over-the-Top Services (OTT) Market by Streaming Device, 2019 - 2025, USD Million
TABLE 74 Mexico Over-the-Top Services (OTT) Market by Type, 2015 - 2018, USD Million
TABLE 75 Mexico Over-the-Top Services (OTT) Market by Type, 2019 - 2025, USD Million
TABLE 76 Rest of North America Over-the-Top Services (OTT) Market, 2015 - 2018, USD Million
TABLE 77 Rest of North America Over-the-Top Services (OTT) Market, 2019 - 2025, USD Million
TABLE 78 Rest of North America Over-the-Top Services (OTT) Market by Monetization Model, 2015 - 2018, USD Million
TABLE 79 Rest of North America Over-the-Top Services (OTT) Market by Monetization Model, 2019 - 2025, USD Million
TABLE 80 Rest of North America Over-the-Top Services (OTT) Market by Service Vertical, 2015 - 2018, USD Million
TABLE 81 Rest of North America Over-the-Top Services (OTT) Market by Service Vertical, 2019 - 2025, USD Million
TABLE 82 Rest of North America Over-the-Top Services (OTT) Market by Streaming Device, 2015 - 2018, USD Million
TABLE 83 Rest of North America Over-the-Top Services (OTT) Market by Streaming Device, 2019 - 2025, USD Million
TABLE 84 Rest of North America Over-the-Top Services (OTT) Market by Type, 2015 - 2018, USD Million
TABLE 85 Rest of North America Over-the-Top Services (OTT) Market by Type, 2019 - 2025, USD Million
TABLE 86 Key Information – Twitter, Inc.
TABLE 87 key information – Microsoft Corporation
TABLE 88 Key Information – Google, Inc.
TABLE 89 Key Information – Amazon.com, Inc.
TABLE 90 Key Information – Apple, Inc.
TABLE 91 Key Information – Facebook, Inc.
TABLE 92 Key Information – Netflix, Inc.
TABLE 93 Key information – The Walt Disney Company
TABLE 94 Key Information – Tencent Holdings Ltd.
TABLE 95 Key Information – Roku, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2020-Jan – 2016-Jun) Leading Players
FIG 5 SWOT Analysis: Twitter, Inc.
FIG 6 Recent strategies and developments: Microsoft Corporation
FIG 7 SWOT Analysis: Microsoft Corporation
FIG 8 Recent strategies and developments: Google, Inc.
FIG 9 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 10 Recent strategies and developments: Amazon.com, Inc.
FIG 11 SWOT analysis: Amazon.com, Inc.
FIG 12 Recent strategies and developments: Apple, Inc.
FIG 13 SWOT Analysis: apple, Inc.
FIG 14 Recent strategies and developments: Facebook, Inc.
FIG 15 SWOT Analysis: Facebook, Inc.
FIG 16 Recent strategies and developments: Netflix, Inc.
FIG 17 SWOT Analysis: Netflix, Inc.
FIG 18 SWOT Analysis: The Walt Disney Company