The North America Passive Authentication Market would witness market growth of 19.7% CAGR during the forecast period (2022-2028).
Companies may address the requirement for speed and comfort by using passive authentication, which automates and streamlines authentication without compromising security. Customer experience is not a meaningless endeavor. One must navigate a vast ocean of data and information in order to surface the "right" customer at the "right" moment.
Modern, smart clients deserve, even anticipate, a superior experience that starts the moment they land on the website and continues throughout their whole lifecycle through micro-moments. Authentication, personalization, and fraud protection must be seamlessly integrated into users' regular digital activities in order to give this kind of experience.
Passive authentication can assist in providing customers peace of mind throughout online transactions because they are constantly looking for methods to make their lives simpler and more pleasant.
Several startups are working to develop passive authentication systems in the North American region. For instance, UnifyID has announced the broad availability of their variable probability and confidence scoring engine for frictionless online and offline use. The business claimed that in order to verify consumers with a 99.999 percent level of confidence, it used over 100 behavioural and contextual characteristics. The tools work in the background to do away with the requirement for passwords without giving consumers the same privacy worries as facial biometrics do.
The US market dominated the North America Passive Authentication Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,043.9 million by 2028.The Canada market is poised to grow at a CAGR of 22.4% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 21.3% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Function, the market is segmented into Compliance Management, Marketing Management, Risk Management and Others. Based on Deployment, the market is segmented into On-Premise and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, Government, Retail & Consumer Goods, Media & Entertainment, IT & Telecom and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Passive Authentication Market is Estimated to reach $3.9 Billion by 2028, at a CAGR of 20.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., IBM Corporation, NEC Corporation, Fair Isaac Corporation (FICO), Experian PLC, Nuance Communications, Inc. (Microsoft Corporation), Equifax Inc., RSA Security LLC (Symphony Technology Group), and BioCatch Ltd.
By Component
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