The North America Podcast Advertising Market would witness market growth of 13.9% CAGR during the forecast period (2023-2030).
The market has experienced significant growth and evolution in recent years, driven by the popularity of podcasts as a medium for content creation and advertising. Podcast advertising spending has steadily increased yearly, attracting advertisers from various industries. It offers various ad formats, including host-read ads, pre-roll, mid-roll, post-roll ads, and dynamically inserted ads. These formats allow advertisers to align their message with the podcast content and audience. Services are particularly effective in building trust with the audience. Advertisers often prefer this format for its authenticity.
Moreover, podcast audiences are highly engaged and often connect strongly with their favorite shows and hosts. This level of engagement makes podcast advertising an effective way to connect with a receptive audience. Podcasts cover various topics and genres, allowing advertisers to target specific niches and demographics effectively. Advertisers can choose podcasts that align with their products or services. Podcast ads are often integrated into the content and delivered by hosts. This native advertising approach tends to be less disruptive and more engaging, leading to higher listener retention.
According to the report Computer and Internet Use in the United States published in 2018 and updated in 2021 by the Census Bureau of America, 85% of households had a broadband internet subscription. Ownership of smartphones has surpassed that of all other computing devices. 84% of households had smartphones, compared to 78% with a desktop or laptop. Moreover, according to the Government of Canada, 88.1% of Canadians above 15 years owned a smartphone in 2018. These factors will help boost the demand in the North America region.
The US market dominated the North America Others Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $533.9 million by 2030. The Canada market is experiencing a CAGR of 17.6% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 16.9% during (2023 - 2030).
Based on Ad Type, the market is segmented into Host-Read Ads and Pre-Roll Ads & Others. Based on Campaign Type, the market is segmented into Direct Response Ad, Brand Awareness Ad and Branded Content. Based on Content Genre, the market is segmented into News & Politics, Comedy, Society & Culture, Sports and Others. Based on Industry, the market is segmented into BFSI, IT & Telecommunication, Travel & Tourism, Healthcare & Lifesciences, Media & Entertainment, Retail & eCommerce, Automotive, Food & Beverages and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Podcast Advertising Market is Predict to reach $31.7 Billion by 2030, at a CAGR of 14.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AdvertiseCast, LLC (Liberated Syndication), Acast AB, Amazon.com, Inc., Audacy Inc., Podbean Tech Inc., SoundCloud Global Limited & Co. KG, Spotify Technologies S.A., Stitcher Media LLC (Sirius XM Holdings Inc.), Clear Link Technologies, LLC (Sykes Enterprises) and True Native Media
Scope of the Study
Market Segments Covered in the Report:
By Ad Type
- Host-Read Ads
- Pre-Roll Ads & Others
By Campaign Type
- Direct Response Ad
- Brand Awareness Ad
- Branded Content
By Content Genre
- News & Politics
- Comedy
- Society & Culture
- Sports
- Others
By Industry
- BFSI
- IT & Telecommunication
- Travel & Tourism
- Healthcare & Lifesciences
- Media & Entertainment
- Retail & eCommerce
- Automotive
- Food & Beverages
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- AdvertiseCast, LLC (Liberated Syndication)
- Acast AB
- Amazon.com, Inc.
- Audacy Inc.
- Podbean Tech Inc.
- SoundCloud Global Limited & Co. KG
- Spotify Technologies S.A.
- Stitcher Media LLC (Sirius XM Holdings Inc.)
- Clear Link Technologies, LLC (Sykes Enterprises)
- True Native Media
TABLE 1 North America Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 2 North America Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 3 North America Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 4 North America Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 5 North America Host-Read Ads Market by Region, 2019 - 2022, USD Million
TABLE 6 North America Host-Read Ads Market by Region, 2023 - 2030, USD Million
TABLE 7 North America Pre-Roll Ads & Others Market by Region, 2019 - 2022, USD Million
TABLE 8 North America Pre-Roll Ads & Others Market by Region, 2023 - 2030, USD Million
TABLE 9 North America Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 10 North America Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 11 North America Direct Response Ad Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Direct Response Ad Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Brand Awareness Ad Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Brand Awareness Ad Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Branded Content Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Branded Content Market by Country, 2023 - 2030, USD Million
TABLE 17 North America Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 18 North America Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 19 North America News & Politics Market by Country, 2019 - 2022, USD Million
TABLE 20 North America News & Politics Market by Country, 2023 - 2030, USD Million
TABLE 21 North America Comedy Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Comedy Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Society & Culture Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Society & Culture Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Sports Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Sports Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 30 North America Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 31 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 32 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 33 North America IT & Telecommunication Market by Country, 2019 - 2022, USD Million
TABLE 34 North America IT & Telecommunication Market by Country, 2023 - 2030, USD Million
TABLE 35 North America Travel & Tourism Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Travel & Tourism Market by Country, 2023 - 2030, USD Million
TABLE 37 North America Healthcare & Lifesciences Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Healthcare & Lifesciences Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 40 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 41 North America Retail & eCommerce Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Retail & eCommerce Market by Country, 2023 - 2030, USD Million
TABLE 43 North America Automotive Market by Country, 2019 - 2022, USD Million
TABLE 44 North America Automotive Market by Country, 2023 - 2030, USD Million
TABLE 45 North America Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 46 North America Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 47 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 48 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 49 North America Podcast Advertising Market by Country, 2019 - 2022, USD Million
TABLE 50 North America Podcast Advertising Market by Country, 2023 - 2030, USD Million
TABLE 51 US Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 52 US Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 53 US Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 54 US Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 55 US Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 56 US Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 57 US Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 58 US Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 59 US Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 60 US Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 61 Canada Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 62 Canada Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 63 Canada Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 64 Canada Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 65 Canada Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 66 Canada Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 67 Canada Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 68 Canada Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 69 Canada Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 70 Canada Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 71 Mexico Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 72 Mexico Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 73 Mexico Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 74 Mexico Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 75 Mexico Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 76 Mexico Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 77 Mexico Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 78 Mexico Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 79 Mexico Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 80 Mexico Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 81 Rest of North America Podcast Advertising Market, 2019 - 2022, USD Million
TABLE 82 Rest of North America Podcast Advertising Market, 2023 - 2030, USD Million
TABLE 83 Rest of North America Podcast Advertising Market by Ad Type, 2019 - 2022, USD Million
TABLE 84 Rest of North America Podcast Advertising Market by Ad Type, 2023 - 2030, USD Million
TABLE 85 Rest of North America Podcast Advertising Market by Campaign Type, 2019 - 2022, USD Million
TABLE 86 Rest of North America Podcast Advertising Market by Campaign Type, 2023 - 2030, USD Million
TABLE 87 Rest of North America Podcast Advertising Market by Content Genre, 2019 - 2022, USD Million
TABLE 88 Rest of North America Podcast Advertising Market by Content Genre, 2023 - 2030, USD Million
TABLE 89 Rest of North America Podcast Advertising Market by Industry, 2019 - 2022, USD Million
TABLE 90 Rest of North America Podcast Advertising Market by Industry, 2023 - 2030, USD Million
TABLE 91 Key Information – AdvertiseCast, LLC
TABLE 92 Key Information – Acast AB
TABLE 93 Key Information – Amazon.com, Inc.
TABLE 94 Key Information – Audacy, Inc.
TABLE 95 Key Information – Podbean Tech Inc
TABLE 96 Key Information – SoundCloud Global Limited & Co. KG
TABLE 97 Key Information – Spotify Technologies S.A.
TABLE 98 Key Information – Stitcher Media LLC
TABLE 99 Key Information – Clear Link Technologies, LLC
TABLE 100 Key Information – True Native Media
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Podcast Advertising Market, 2019 – 2030, USD Million
FIG 3 Key Factors Impacting Podcast Advertising Market
FIG 4 Porter’s Five Forces Analysis - podcast advertising Market
FIG 5 North America Podcast Advertising Market share by Ad Type, 2022
FIG 6 North America Podcast Advertising Market share by Ad Type, 2030
FIG 7 North America Podcast Advertising Market by Ad Type, 2019 - 2030, USD Million
FIG 8 North America Podcast Advertising Market share by Campaign Type, 2022
FIG 9 North America Podcast Advertising Market share by Campaign Type, 2030
FIG 10 North America Podcast Advertising Market by Campaign Type, 2019 - 2030, USD Million
FIG 11 North America Podcast Advertising Market share by Content Genre, 2022
FIG 12 North America Podcast Advertising Market share by Content Genre, 2030
FIG 13 North America Podcast Advertising Market by Content Genre, 2019 - 2030, USD Million
FIG 14 North America Podcast Advertising Market share by Industry, 2022
FIG 15 North America Podcast Advertising Market share by Industry, 2030
FIG 16 North America Podcast Advertising Market by Industry, 2019 - 2030, USD Million
FIG 17 North America Podcast Advertising Market share by Country, 2022
FIG 18 North America Podcast Advertising Market share by Country, 2030
FIG 19 North America Podcast Advertising Market by Country, 2019 - 2030, USD Million
FIG 20 SWOT ANALYSIS: ADVERTISECAST, LLC
FIG 21 SWOT Analysis: Acast AB
FIG 22 SWOT analysis: Amazon.com, Inc.
FIG 23 SWOT Analysis: Audacy Inc.
FIG 24 SWOT Analysis: Podbean Tech Inc.
FIG 25 SWOT Analysis: SoundCloud Global Limited & Co. KG
FIG 26 SWOT Analysis: Spotify Technologies S.A.
FIG 27 SWOT Analysis: Stitcher Media LLC
FIG 28 SWOT Analysis: Clear Link Technologies, LLC
FIG 29 SWOT Analysis: True Native Media