The North America Product Analytics Market would witness market growth of 18.3% CAGR during the forecast period (2021-2027).
Product analytics is an application of analytical software and business intelligence, which uses product returns, warranties, service reports, information from integrated sensors, and customer feedback to help companies to detect possibilities for a product change, calculate product defects, identify trends in product ability or use, and link all these variables to clients. It also provides the facility of integrating feeds from social media platforms to examine the product complaints. In addition, product analytics software alerts suppliers to identify service and substitute requirements in reactive and preventive maintenance circumstances. Moreover, this software also assists in routing service requests to the responsible person or function service remotely through machine-to-machine (M2M) techniques, by analyzing product data feeds in real-time.
This region comprises various leading players in the product analytics market. There is a significant rise in technological advancements in this region. The factors leading the analytics market are machine learning, data mining, artificial intelligence, statistics, and modeling. The organizations in North America are highly adopting the product analytics solutions, as they want to acquire customers as well as want to get a deep understanding of their customer’s needs.
The regional key players are increasing in the market, hence leading to an upsurge in the concerns related to data theft and data breaching. Moreover, fraud and security analytics are aiming to protect confidential data from getting misused by internal and external threats. This software is very helpful for the product managers as it provides an understanding about their customer, make data-driven decisions, and also increase retention, conversion, and create captivating digital experiences. All these factors are comprehensively boosting the growth of the product analytics market.
The US market dominated the North America Product Analytics Services Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $1,963.4 million by 2027. The Canada market is experiencing a CAGR of 24% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 23% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, Healthcare & Pharmaceuticals, Automotive, Media & Entertainment, BFSI, Manufacturing and Others. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprise. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Manufacturers, Sales & Marketing Professionals, Consumer Engagement and Designers. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Product Analytics Market is Estimated to Reach USD 29.7 Billion by 2027 at a CAGR of 20%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Oracle Corporation, Google, Inc., Salesforce.com, Inc., Adobe, Inc., Medallia, Inc., Gainsight, Inc., Veritone, Inc., Amplitude, Inc., and Pendo.Io, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- Healthcare & Pharmaceuticals
- Automotive
- Media & Entertainment
- BFSI
- Manufacturing
- Others
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprise
By Deployment Type
By End User
- Manufacturers
- Sales & Marketing Professionals
- Consumer Engagement
- Designers
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Oracle Corporation
- Google, Inc.
- Salesforce.com, Inc.
- Adobe, Inc.
- Medallia, Inc.
- Gainsight, Inc.
- Veritone, Inc.
- Amplitude, Inc.
- Pendo.Io, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Product Analytics Market, by Component
1.4.2 North America Product Analytics Market, by Vertical
1.4.3 North America Product Analytics Market, by Enterprise Size
1.4.4 North America Product Analytics Market, by Deployment Type
1.4.5 North America Product Analytics Market, by End User
1.4.6 North America Product Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2017, Sep – 2021, Jun) Leading Players
Chapter 4. North America Product Analytics Market by Component
4.1 North America Product Analytics Solution Market by Country
4.2 North America Product Analytics Services Market by Country
Chapter 5. North America Product Analytics Market by Vertical
5.1 North America Retail & Consumer Goods Product Analytics Market by Country
5.2 North America IT & Telecom Product Analytics Market by Country
5.3 North America Healthcare & Pharmaceuticals Product Analytics Market by Country
5.4 North America Automotive Product Analytics Market by Country
5.5 North America Media & Entertainment Product Analytics Market by Country
5.6 North America BFSI Product Analytics Market by Country
5.7 North America Manufacturing Product Analytics Market by Country
5.8 North America Other Vertical Product Analytics Market by Country
Chapter 6. North America Product Analytics Market by Enterprise Size
6.1 North America Product Analytics Large Enterprises Market by Country
6.2 North America Product Analytics Small & Medium Enterprise Market by Country
Chapter 7. North America Product Analytics Market by Deployment Type
7.1 North America Cloud Product Analytics Market by Country
7.2 North America On-premise Product Analytics Market by Country
Chapter 8. North America Product Analytics Market by End User
8.1 North America Manufacturers Product Analytics Market by Country
8.2 North America Sales & Marketing Professionals Product Analytics Market by Country
8.3 North America Consumer Engagement Product Analytics Market by Country
8.4 North America Designers Product Analytics Market by Country
Chapter 9. North America Product Analytics Market by Country
9.1 US Product Analytics Market
9.1.1 US Product Analytics Market by Component
9.1.2 US Product Analytics Market by Vertical
9.1.3 US Product Analytics Market by Enterprise Size
9.1.4 US Product Analytics Market by Deployment Type
9.1.5 US Product Analytics Market by End User
9.2 Canada Product Analytics Market
9.2.1 Canada Product Analytics Market by Component
9.2.2 Canada Product Analytics Market by Vertical
9.2.3 Canada Product Analytics Market by Enterprise Size
9.2.4 Canada Product Analytics Market by Deployment Type
9.2.5 Canada Product Analytics Market by End User
9.3 Mexico Product Analytics Market
9.3.1 Mexico Product Analytics Market by Component
9.3.2 Mexico Product Analytics Market by Vertical
9.3.3 Mexico Product Analytics Market by Enterprise Size
9.3.4 Mexico Product Analytics Market by Deployment Type
9.3.5 Mexico Product Analytics Market by End User
9.4 Rest of North America Product Analytics Market
9.4.1 Rest of North America Product Analytics Market by Component
9.4.2 Rest of North America Product Analytics Market by Vertical
9.4.3 Rest of North America Product Analytics Market by Enterprise Size
9.4.4 Rest of North America Product Analytics Market by Deployment Type
9.4.5 Rest of North America Product Analytics Market by End User
Chapter 10. Company Profiles
10.1 IBM Corporation
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.5.3 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Google, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Salesforce.com, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 Adobe, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Medallia, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.7 Gainsight, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Product Launches and Product Expansions:
10.7.2.2 Acquisition and Mergers:
10.8 Veritone, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Product Launches and Product Expansions:
10.8.5.3 Acquisition and Mergers:
10.9 Amplitude, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Product Launches and Product Expansions:
10.9.2.2 Acquisition and Mergers:
10.10. Pendo.io, Inc.
10.10.1 Company Overview
10.10.2 Recent strategies and developments:
10.10.2.1 Product Launches and Product Expansions:
10.10.2.2 Acquisition and Mergers:
TABLE 1 North America Product Analytics Market, 2017 - 2020, USD Million
TABLE 2 North America Product Analytics Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Product Analytics Market
TABLE 4 Product Launches And Product Expansions– Product Analytics Market
TABLE 5 Acquisition and Mergers– Product Analytics Market
TABLE 6 North America Product Analytics Market by Component, 2017 - 2020, USD Million
TABLE 7 North America Product Analytics Market by Component, 2021 - 2027, USD Million
TABLE 8 North America Product Analytics Solution Market by Country, 2017 - 2020, USD Million
TABLE 9 North America Product Analytics Solution Market by Country, 2021 - 2027, USD Million
TABLE 10 North America Product Analytics Services Market by Country, 2017 - 2020, USD Million
TABLE 11 North America Product Analytics Services Market by Country, 2021 - 2027, USD Million
TABLE 12 North America Product Analytics Market by Vertical, 2017 - 2020, USD Million
TABLE 13 North America Product Analytics Market by Vertical, 2021 - 2027, USD Million
TABLE 14 North America Retail & Consumer Goods Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 15 North America Retail & Consumer Goods Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 16 North America IT & Telecom Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 17 North America IT & Telecom Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 18 North America Healthcare & Pharmaceuticals Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 19 North America Healthcare & Pharmaceuticals Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 20 North America Automotive Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 21 North America Automotive Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 22 North America Media & Entertainment Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 23 North America Media & Entertainment Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 24 North America BFSI Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 25 North America BFSI Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 26 North America Manufacturing Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 27 North America Manufacturing Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 28 North America Other Vertical Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 29 North America Other Vertical Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 30 North America Product Analytics Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 31 North America Product Analytics Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 32 North America Product Analytics Large Enterprises Market by Country, 2017 - 2020, USD Million
TABLE 33 North America Product Analytics Large Enterprises Market by Country, 2021 - 2027, USD Million
TABLE 34 North America Product Analytics Small & Medium Enterprise Market by Country, 2017 - 2020, USD Million
TABLE 35 North America Product Analytics Small & Medium Enterprise Market by Country, 2021 - 2027, USD Million
TABLE 36 North America Product Analytics Market by Deployment Type, 2017 - 2020, USD Million
TABLE 37 North America Product Analytics Market by Deployment Type, 2021 - 2027, USD Million
TABLE 38 North America Cloud Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 39 North America Cloud Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 40 North America On-premise Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 41 North America On-premise Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 42 North America Product Analytics Market by End User, 2017 - 2020, USD Million
TABLE 43 North America Product Analytics Market by End User, 2021 - 2027, USD Million
TABLE 44 North America Manufacturers Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 45 North America Manufacturers Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 46 North America Sales & Marketing Professionals Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 47 North America Sales & Marketing Professionals Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 48 North America Consumer Engagement Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 49 North America Consumer Engagement Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 50 North America Designers Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 51 North America Designers Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 52 North America Product Analytics Market by Country, 2017 - 2020, USD Million
TABLE 53 North America Product Analytics Market by Country, 2021 - 2027, USD Million
TABLE 54 US Product Analytics Market, 2017 - 2020, USD Million
TABLE 55 US Product Analytics Market, 2021 - 2027, USD Million
TABLE 56 US Product Analytics Market by Component, 2017 - 2020, USD Million
TABLE 57 US Product Analytics Market by Component, 2021 - 2027, USD Million
TABLE 58 US Product Analytics Market by Vertical, 2017 - 2020, USD Million
TABLE 59 US Product Analytics Market by Vertical, 2021 - 2027, USD Million
TABLE 60 US Product Analytics Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 61 US Product Analytics Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 62 US Product Analytics Market by Deployment Type, 2017 - 2020, USD Million
TABLE 63 US Product Analytics Market by Deployment Type, 2021 - 2027, USD Million
TABLE 64 US Product Analytics Market by End User, 2017 - 2020, USD Million
TABLE 65 US Product Analytics Market by End User, 2021 - 2027, USD Million
TABLE 66 Canada Product Analytics Market, 2017 - 2020, USD Million
TABLE 67 Canada Product Analytics Market, 2021 - 2027, USD Million
TABLE 68 Canada Product Analytics Market by Component, 2017 - 2020, USD Million
TABLE 69 Canada Product Analytics Market by Component, 2021 - 2027, USD Million
TABLE 70 Canada Product Analytics Market by Vertical, 2017 - 2020, USD Million
TABLE 71 Canada Product Analytics Market by Vertical, 2021 - 2027, USD Million
TABLE 72 Canada Product Analytics Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 73 Canada Product Analytics Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 74 Canada Product Analytics Market by Deployment Type, 2017 - 2020, USD Million
TABLE 75 Canada Product Analytics Market by Deployment Type, 2021 - 2027, USD Million
TABLE 76 Canada Product Analytics Market by End User, 2017 - 2020, USD Million
TABLE 77 Canada Product Analytics Market by End User, 2021 - 2027, USD Million
TABLE 78 Mexico Product Analytics Market, 2017 - 2020, USD Million
TABLE 79 Mexico Product Analytics Market, 2021 - 2027, USD Million
TABLE 80 Mexico Product Analytics Market by Component, 2017 - 2020, USD Million
TABLE 81 Mexico Product Analytics Market by Component, 2021 - 2027, USD Million
TABLE 82 Mexico Product Analytics Market by Vertical, 2017 - 2020, USD Million
TABLE 83 Mexico Product Analytics Market by Vertical, 2021 - 2027, USD Million
TABLE 84 Mexico Product Analytics Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 85 Mexico Product Analytics Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 86 Mexico Product Analytics Market by Deployment Type, 2017 - 2020, USD Million
TABLE 87 Mexico Product Analytics Market by Deployment Type, 2021 - 2027, USD Million
TABLE 88 Mexico Product Analytics Market by End User, 2017 - 2020, USD Million
TABLE 89 Mexico Product Analytics Market by End User, 2021 - 2027, USD Million
TABLE 90 Rest of North America Product Analytics Market, 2017 - 2020, USD Million
TABLE 91 Rest of North America Product Analytics Market, 2021 - 2027, USD Million
TABLE 92 Rest of North America Product Analytics Market by Component, 2017 - 2020, USD Million
TABLE 93 Rest of North America Product Analytics Market by Component, 2021 - 2027, USD Million
TABLE 94 Rest of North America Product Analytics Market by Vertical, 2017 - 2020, USD Million
TABLE 95 Rest of North America Product Analytics Market by Vertical, 2021 - 2027, USD Million
TABLE 96 Rest of North America Product Analytics Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 97 Rest of North America Product Analytics Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 98 Rest of North America Product Analytics Market by Deployment Type, 2017 - 2020, USD Million
TABLE 99 Rest of North America Product Analytics Market by Deployment Type, 2021 - 2027, USD Million
TABLE 100 Rest of North America Product Analytics Market by End User, 2017 - 2020, USD Million
TABLE 101 Rest of North America Product Analytics Market by End User, 2021 - 2027, USD Million
TABLE 102 Key information – IBM Corporation
TABLE 103 Key Information – Oracle Corporation
TABLE 104 Key Information – Google, Inc.
TABLE 105 Key Information –Salesforce.com, Inc.
TABLE 106 Key Information – Adobe, Inc.
TABLE 107 Key Information – Medallia, Inc.
TABLE 108 key information – Gainsight, Inc.
TABLE 109 Key Information – Veritone, Inc.
TABLE 110 Key Information – Amplitude, Inc.
TABLE 111 Key Information – Pendo.Io, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2017, Sep – 2021, Jun) Leading Players
FIG 5 Recent strategies and developments: IBM Corporation
FIG 7 Recent strategies and developments: Oracle Corporation
FIG 8 SWOT analysis: Oracle Corporation
FIG 9 Recent strategies and developments: Google, Inc.
FIG 10 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 11 Recent strategies and developments: Salesforce.com, Inc.
FIG 12 SWOT Analysis: Salesforce.com Inc.
FIG 13 Recent strategies and developments: Adobe, Inc.
FIG 14 SWOT Analysis: Adobe, inc.
FIG 15 Recent strategies and developments: Medallia, Inc.
FIG 16 Recent strategies and developments: Gainsight, Inc.
FIG 17 Recent strategies and developments: Veritone, Inc.
FIG 18 Recent strategies and developments: Amplitude, Inc.
FIG 19 Recent strategies and developments: Pendu.io, Inc.