North America Prompt Engineering Market Size, Share & Trends Analysis Report By Component (Software and Services), By Application, By Technique, By Industry, By Country and Growth Forecast, 2024 - 2031

The North America Prompt Engineering Market would witness market growth of 33.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America Other Industry Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $42.4 million by 2031. The Canada market is expected to witness a CAGR of 40.3% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 39.5% during (2024 - 2031).

The market is a rapidly emerging and expanding sector driven by advancements in artificial intelligence (AI) and machine learning (ML). Prompt engineering involves designing and optimizing inputs (prompts) to AI models, particularly large language models (LLMs), to generate desired outputs with precision and efficiency. As the role of AI in various industries continues to evolve, the demand for effective, prompt engineering has surged, leading to significant growth in its market. The discipline plays a crucial role in enhancing the capabilities of AI models, making them more useful, reliable, and adaptable to a range of applications across different sectors.

Prompt engineering has become a cornerstone for improving AI-driven models' performance across various applications. The most common and well-known application of prompt engineering is in NLP, specifically for text generation. By fine-tuning prompts, engineers can guide models to generate high-quality, coherent text for various uses, such as creating content, summarizing information, drafting emails, and more. This is especially relevant in the publishing, marketing, and customer service industries.

Mexico’s retail industry, valued at USD 76 billion, is experiencing digital transformation, with major players such as Walmart de Mexico controlling 66.4% of all supermarket sales. As retailers integrate AI-driven solutions for personalized marketing, chatbots, and inventory management, the need for optimized prompts to fine-tune AI interactions with customers, analyze purchasing patterns, and improve automation is growing. AI-powered recommendation engines, customer service bots, and fraud detection tools require effective, prompt engineering to enhance user engagement and decision-making processes. Thus, the combination of Canada’s increasing AI adoption and Mexico’s digital transformation in retail is fuelling a strong demand for prompt engineering expertise.

Free Valuable Insights: The Prompt Engineering Market is Predict to reach USD 2.45 Billion by 2031, at a CAGR of 34.9%

Based on Component, the market is segmented into Software and Services (Prompt Engineering Services and Prompt Engineering Training). Based on Application, the market is segmented into Content Generation, Conversational AI, Recommendation Systems, Software Development, and Other Application. Based on Technique, the market is segmented into n-Shot Prompting, Chain-of-Thought Prompting, Generated Knowledge Prompting, and Other Technique.  Based on Industry, the market is segmented into BFSI, Media & Entertainment, Healthcare, Retail, IT & Telecommunication, Automotive & Transportation, and Other Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Amazon Web Services, Inc. (Amazon.com, Inc.)
• OpenAI, L.L.C.
• A3Logics
• Salesforce, Inc.
• Curved Stone Limited
• Promptmetheus
• Hugging Face, Inc.
• Vellum, Inc.
• AIPRM Corp.
• Promptitude

North America Prompt Engineering Market Report Segmentation

By Component

• Software
• Services
  • Prompt Engineering Services
  • Prompt Engineering Training

By Application

• Content Generation
• Conversational AI
• Recommendation Systems
• Software Development
• Other Application

By Technique

• n-Shot Prompting
• Chain-of-Thought Prompting
• Generated Knowledge Prompting
• Other Technique

By Industry

• BFSI
• Media & Entertainment
• Healthcare
• Retail
• IT & Telecommunication
• Automotive & Transportation
• Other Industry

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Prompt Engineering Market, by Component
1.4.2 North America Prompt Engineering Market, by Application
1.4.3 North America Prompt Engineering Market, by Technique
1.4.4 North America Prompt Engineering Market, by Industry
1.4.5 North America Prompt Engineering Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Prompt Engineering Market by Component
4.1 North America Software Market by Country
4.2 North America Services Market by Country
4.3 North America Prompt Engineering Market by Services Type
4.3.1 North America Prompt Engineering Services Market by Country
4.3.2 North America Prompt Engineering Training Market by Country

Chapter 5. North America Prompt Engineering Market by Application
5.1 North America Content Generation Market by Region
5.2 North America Conversational AI Market by Region
5.3 North America Recommendation Systems Market by Region
5.4 North America Software Development Market by Region
5.5 North America Other Application Market by Region

Chapter 6. North America Prompt Engineering Market by Technique
6.1 North America n-Shot Prompting Market by Country
6.2 North America Chain-of-Thought Prompting Market by Country
6.3 North America Generated Knowledge Prompting Market by Country
6.4 North America Other Technique Market by Country

Chapter 7. North America Prompt Engineering Market by Industry
7.1 North America BFSI Market by Country
7.2 North America Media & Entertainment Market by Country
7.3 North America Healthcare Market by Country
7.4 North America Retail Market by Country
7.5 North America IT & Telecommunication Market by Country
7.6 North America Automotive & Transportation Market by Country
7.7 North America Other Industry Market by Country

Chapter 8. North America Prompt Engineering Market by Country
8.1 US Prompt Engineering Market
8.1.1 US Prompt Engineering Market by Component
8.1.1.1 US Prompt Engineering Market by Services Type
8.1.2 US Prompt Engineering Market by Application
8.1.3 US Prompt Engineering Market by Technique
8.1.4 US Prompt Engineering Market by Industry
8.2 Canada Prompt Engineering Market
8.2.1 Canada Prompt Engineering Market by Component
8.2.1.1 Canada Prompt Engineering Market by Services Type
8.2.2 Canada Prompt Engineering Market by Application
8.2.3 Canada Prompt Engineering Market by Technique
8.2.4 Canada Prompt Engineering Market by Industry
8.3 Mexico Prompt Engineering Market
8.3.1 Mexico Prompt Engineering Market by Component
8.3.1.1 Mexico Prompt Engineering Market by Services Type
8.3.2 Mexico Prompt Engineering Market by Application
8.3.3 Mexico Prompt Engineering Market by Technique
8.3.4 Mexico Prompt Engineering Market by Industry
8.4 Rest of North America Prompt Engineering Market
8.4.1 Rest of North America Prompt Engineering Market by Component
8.4.1.1 Rest of North America Prompt Engineering Market by Services Type
8.4.2 Rest of North America Prompt Engineering Market by Application
8.4.3 Rest of North America Prompt Engineering Market by Technique
8.4.4 Rest of North America Prompt Engineering Market by Industry

Chapter 9. Company Profiles
9.1 Amazon Web Services, Inc. (Amazon.com, Inc.)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 SWOT Analysis
9.2 Salesforce, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 OpenAI, L.L.C.
9.3.1 Company Overview
9.3.2 SWOT Analysis
9.4 A3Logics
9.4.1 Company Overview
9.5 Curved Stone Limited
9.5.1 Company Overview
9.6 Promptmetheus
9.6.1 Company Overview
9.7 Hugging Face, Inc.
9.7.1 Company Overview
9.8 Vellum, Inc.
9.8.1 Company Overview
9.9 AIPRM Corp.
9.9.1 Company Overview
9.10. Promptitude
9.10.1 Company Overview

TABLE 1 North America Prompt Engineering Market, 2020 - 2023, USD Million
TABLE 2 North America Prompt Engineering Market, 2024 - 2031, USD Million
TABLE 3 North America Prompt Engineering Market by Component, 2020 - 2023, USD Million
TABLE 4 North America Prompt Engineering Market by Component, 2024 - 2031, USD Million
TABLE 5 North America Software Market by Country, 2020 - 2023, USD Million
TABLE 6 North America Software Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Services Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Services Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Prompt Engineering Market by Services Type, 2020 - 2023, USD Million
TABLE 10 North America Prompt Engineering Market by Services Type, 2024 - 2031, USD Million
TABLE 11 North America Prompt Engineering Services Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Prompt Engineering Services Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Prompt Engineering Training Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Prompt Engineering Training Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Prompt Engineering Market by Application, 2020 - 2023, USD Million
TABLE 16 North America Prompt Engineering Market by Application, 2024 - 2031, USD Million
TABLE 17 North America Content Generation Market by Region, 2020 - 2023, USD Million
TABLE 18 North America Content Generation Market by Region, 2024 - 2031, USD Million
TABLE 19 North America Conversational AI Market by Region, 2020 - 2023, USD Million
TABLE 20 North America Conversational AI Market by Region, 2024 - 2031, USD Million
TABLE 21 North America Recommendation Systems Market by Region, 2020 - 2023, USD Million
TABLE 22 North America Recommendation Systems Market by Region, 2024 - 2031, USD Million
TABLE 23 North America Software Development Market by Region, 2020 - 2023, USD Million
TABLE 24 North America Software Development Market by Region, 2024 - 2031, USD Million
TABLE 25 North America Other Application Market by Region, 2020 - 2023, USD Million
TABLE 26 North America Other Application Market by Region, 2024 - 2031, USD Million
TABLE 27 North America Prompt Engineering Market by Technique, 2020 - 2023, USD Million
TABLE 28 North America Prompt Engineering Market by Technique, 2024 - 2031, USD Million
TABLE 29 North America n-Shot Prompting Market by Country, 2020 - 2023, USD Million
TABLE 30 North America n-Shot Prompting Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Chain-of-Thought Prompting Market by Country, 2020 - 2023, USD Million
TABLE 32 North America Chain-of-Thought Prompting Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Generated Knowledge Prompting Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Generated Knowledge Prompting Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Other Technique Market by Country, 2020 - 2023, USD Million
TABLE 36 North America Other Technique Market by Country, 2024 - 2031, USD Million
TABLE 37 North America Prompt Engineering Market by Industry, 2020 - 2023, USD Million
TABLE 38 North America Prompt Engineering Market by Industry, 2024 - 2031, USD Million
TABLE 39 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 40 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 41 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 44 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 45 North America Retail Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Retail Market by Country, 2024 - 2031, USD Million
TABLE 47 North America IT & Telecommunication Market by Country, 2020 - 2023, USD Million
TABLE 48 North America IT & Telecommunication Market by Country, 2024 - 2031, USD Million
TABLE 49 North America Automotive & Transportation Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Automotive & Transportation Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Other Industry Market by Country, 2020 - 2023, USD Million
TABLE 52 North America Other Industry Market by Country, 2024 - 2031, USD Million
TABLE 53 North America Prompt Engineering Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Prompt Engineering Market by Country, 2024 - 2031, USD Million
TABLE 55 US Prompt Engineering Market, 2020 - 2023, USD Million
TABLE 56 US Prompt Engineering Market, 2024 - 2031, USD Million
TABLE 57 US Prompt Engineering Market by Component, 2020 - 2023, USD Million
TABLE 58 US Prompt Engineering Market by Component, 2024 - 2031, USD Million
TABLE 59 US Prompt Engineering Market by Services Type, 2020 - 2023, USD Million
TABLE 60 US Prompt Engineering Market by Services Type, 2024 - 2031, USD Million
TABLE 61 US Prompt Engineering Market by Application, 2020 - 2023, USD Million
TABLE 62 US Prompt Engineering Market by Application, 2024 - 2031, USD Million
TABLE 63 US Prompt Engineering Market by Technique, 2020 - 2023, USD Million
TABLE 64 US Prompt Engineering Market by Technique, 2024 - 2031, USD Million
TABLE 65 US Prompt Engineering Market by Industry, 2020 - 2023, USD Million
TABLE 66 US Prompt Engineering Market by Industry, 2024 - 2031, USD Million
TABLE 67 Canada Prompt Engineering Market, 2020 - 2023, USD Million
TABLE 68 Canada Prompt Engineering Market, 2024 - 2031, USD Million
TABLE 69 Canada Prompt Engineering Market by Component, 2020 - 2023, USD Million
TABLE 70 Canada Prompt Engineering Market by Component, 2024 - 2031, USD Million
TABLE 71 Canada Prompt Engineering Market by Services Type, 2020 - 2023, USD Million
TABLE 72 Canada Prompt Engineering Market by Services Type, 2024 - 2031, USD Million
TABLE 73 Canada Prompt Engineering Market by Application, 2020 - 2023, USD Million
TABLE 74 Canada Prompt Engineering Market by Application, 2024 - 2031, USD Million
TABLE 75 Canada Prompt Engineering Market by Technique, 2020 - 2023, USD Million
TABLE 76 Canada Prompt Engineering Market by Technique, 2024 - 2031, USD Million
TABLE 77 Canada Prompt Engineering Market by Industry, 2020 - 2023, USD Million
TABLE 78 Canada Prompt Engineering Market by Industry, 2024 - 2031, USD Million
TABLE 79 Mexico Prompt Engineering Market, 2020 - 2023, USD Million
TABLE 80 Mexico Prompt Engineering Market, 2024 - 2031, USD Million
TABLE 81 Mexico Prompt Engineering Market by Component, 2020 - 2023, USD Million
TABLE 82 Mexico Prompt Engineering Market by Component, 2024 - 2031, USD Million
TABLE 83 Mexico Prompt Engineering Market by Services Type, 2020 - 2023, USD Million
TABLE 84 Mexico Prompt Engineering Market by Services Type, 2024 - 2031, USD Million
TABLE 85 Mexico Prompt Engineering Market by Application, 2020 - 2023, USD Million
TABLE 86 Mexico Prompt Engineering Market by Application, 2024 - 2031, USD Million
TABLE 87 Mexico Prompt Engineering Market by Technique, 2020 - 2023, USD Million
TABLE 88 Mexico Prompt Engineering Market by Technique, 2024 - 2031, USD Million
TABLE 89 Mexico Prompt Engineering Market by Industry, 2020 - 2023, USD Million
TABLE 90 Mexico Prompt Engineering Market by Industry, 2024 - 2031, USD Million
TABLE 91 Rest of North America Prompt Engineering Market, 2020 - 2023, USD Million
TABLE 92 Rest of North America Prompt Engineering Market, 2024 - 2031, USD Million
TABLE 93 Rest of North America Prompt Engineering Market by Component, 2020 - 2023, USD Million
TABLE 94 Rest of North America Prompt Engineering Market by Component, 2024 - 2031, USD Million
TABLE 95 Rest of North America Prompt Engineering Market by Services Type, 2020 - 2023, USD Million
TABLE 96 Rest of North America Prompt Engineering Market by Services Type, 2024 - 2031, USD Million
TABLE 97 Rest of North America Prompt Engineering Market by Application, 2020 - 2023, USD Million
TABLE 98 Rest of North America Prompt Engineering Market by Application, 2024 - 2031, USD Million
TABLE 99 Rest of North America Prompt Engineering Market by Technique, 2020 - 2023, USD Million
TABLE 100 Rest of North America Prompt Engineering Market by Technique, 2024 - 2031, USD Million
TABLE 101 Rest of North America Prompt Engineering Market by Industry, 2020 - 2023, USD Million
TABLE 102 Rest of North America Prompt Engineering Market by Industry, 2024 - 2031, USD Million
TABLE 103 Key Information – Amazon Web Services, Inc.
TABLE 104 Key Information – Salesforce, Inc.
TABLE 105 Key Information – OpenAI, L.L.C.
TABLE 106 Key Information – A3Logics
TABLE 107 Key Information – Curved Stone Limited
TABLE 108 Key Information – Promptmetheus
TABLE 109 Key Information – Hugging Face, Inc.
TABLE 110 Key Information – Vellum, Inc.
TABLE 111 Key Information – AIPRM Corp.
TABLE 112 Key Information – Promptitude

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Prompt Engineering Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Prompt Engineering Market
FIG 4 Porter’s Five Forces Analysis – Prompt Engineering Market
FIG 5 North America Prompt Engineering Market share by Component, 2023
FIG 6 North America Prompt Engineering Market share by Component, 2031
FIG 7 North America Prompt Engineering Market by Component, 2020 - 2031, USD Million
FIG 8 North America Prompt Engineering Market share by Application, 2023
FIG 9 North America Prompt Engineering Market share by Application, 2031
FIG 10 North America Prompt Engineering Market by Application, 2020 - 2031, USD Million
FIG 11 North America Prompt Engineering Market share by Technique, 2023
FIG 12 North America Prompt Engineering Market share by Technique, 2031
FIG 13 North America Prompt Engineering Market by Technique, 2020 - 2031, USD Million
FIG 14 North America Prompt Engineering Market share by Industry, 2023
FIG 15 North America Prompt Engineering Market share by Industry, 2031
FIG 16 North America Prompt Engineering Market by Industry, 2020 - 2031, USD Million
FIG 17 North America Prompt Engineering Market share by Country, 2023
FIG 18 North America Prompt Engineering Market share by Country, 2031
FIG 19 North America Prompt Engineering Market by Country, 2020 - 2031, USD Million
FIG 20 SWOT Analysis: Amazon Web Services, Inc.
FIG 21 SWOT Analysis: Salesforce, Inc.
FIG 22 SWOT Analysis: OpenAI, L.L.C.