North America Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Country and Growth Forecast, 2024 - 2031

Analysis of Market Size & Trends

The North America Retail Analytics Market would witness market growth of 23.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $9,521.4 million by 2031. The Canada market is experiencing a CAGR of 26.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25.3% during (2024 - 2031).

Retail analytics provide useful information on customers' preferences, behavior, and purchasing patterns. Retailers can analyze demographic information, purchase history, browsing behavior, and social media interactions to better understand their customers.

Moreover, it can also enhance customer engagement and loyalty by implementing personalized marketing campaigns, targeted promotions, and product recommendations.

The Mexican Online Sales Association estimates that the domestic e-commerce sector was worth USD 19.7 billion in 2021, an increase of 27% over 2020. In 2021, there were 57.5 million users of Mexican eCommerce, up 11% from the previous year. In 2020, women made up 51% of Mexican eCommerce users.

Free Valuable Insights: The Retail Analytics Market is Predict to reach USD 39 Billion by 2031, at a CAGR of 24.5%

Based on Deployment Mode, the market is segmented into On-demand, and On-premise. Based on Component, the market is segmented into Solution, and Services. Based on Services Type, the market is segmented into Professional, and Managed. Based on Business Function, the market is segmented into Supply Chain, Strategy & Planning, Sales & Marketing, In-store Operation, and Human Resource (HR) & Others. Based on Enterprise Size, the market is segmented into Large Enterprise, and Small & Medium Enterprise. Based on Application, the market is segmented into Inventory Analysis, Yield Analysis, Performance Analysis, Merchandising Analysis, Customer Management, Pricing Analysis, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Amazon Web Services, Inc. (Amazon.com, Inc.)
• HCL Technologies Ltd. (HCL Enterprises)
• IBM Corporation
• Microsoft Corporation
• MicroStrategy, Inc.
• Oracle Corporation
• Salesforce, Inc.
• SAP SE
• SAS Institute, Inc.
• Teradata Corporation

North America Retail Analytics Market Report Segmentation

By Deployment Mode

• On-demand
• On-premise

By Component

• Solution
• Services
  • Professional
  • Managed

By Business Function

• Supply Chain
• Strategy & Planning
• Sales & Marketing
• In-store Operation
• Human Resource (HR) & Others

By Enterprise Size

• Large Enterprise
• Small & Medium Enterprise

By Application

• Inventory Analysis
• Yield Analysis
• Performance Analysis
• Merchandising Analysis
• Customer Management
• Pricing Analysis
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America