The North America Retail Media Platform Market would witness market growth of 7.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America Retail Media Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,514.5 million by 2031. The Canada market is experiencing a CAGR of 9.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9% during (2024 - 2031).
A retail media platform is an advertising solution integrated into a retailer's online ecosystem, such as its website, mobile app, or even in-store environments, to allow brands to place advertisements directly where customers are making purchase decisions. Essentially, it enables retailers to monetize their digital and physical assets by selling advertising space to brands, who can then deliver highly targeted and contextually relevant ads to consumers. These platforms leverage first-party data gathered by retailers, which helps advertisers reach their target audience at a crucial point in the buying process — when they are actively browsing or purchasing products.
The retail media platform market is experiencing transformative growth fueled by significant shifts in the retail and advertising landscapes. The convergence of e-commerce and digital advertising has created a new channel for brands to connect with consumers in an increasingly personalized manner. Retail media platforms allow retailers to offer advertising space to brands, creating a mutually beneficial ecosystem where retailers monetize their online traffic and brands engage with potential customers at critical moments in their purchasing journey. The growing relevance of retail media is changing the marketing paradigm and driving a new era of targeted, data-driven advertising.
In Mexico, the increasing demand for retail media platforms is driven by the rapid digital transformation of traditional retailers. Mexican brick-and-mortar stores increasingly embrace digital platforms to keep up with changing consumer behavior and compete with international e-commerce giants. Many traditional retailers have begun building their retail media networks to monetize their growing online presence. The Mexican domestic e-commerce industry was valued at USD 26.2 billion in 2022, reflecting a 23% increase from 2021, as the Mexican Online Sales Association reported. Thus, the rise of e-commerce in this region and growing digital literacy present significant opportunities for retail media platforms to facilitate targeted advertising, making North America a promising landscape for retail media providers.
Free Valuable Insights: The Retail Media Platform Market is Predict to reach USD 26.3 Billion by 2031, at a CAGR of 8.2%
Based on Type, the market is segmented into Retailer-Owned Media Networks and Third-Party Media Networks. Based on Advertising Format, the market is segmented into Display Ads, Sponsored Content, Search Ads, and Other Advertising Format. Based on Industry Vertical, the market is segmented into Consumer Packaged Goods (CPG), Beauty & Personal Care, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, and Others Industry Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
By Type
By Advertising Format
By Industry Vertical
By Country
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