North America Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Retail Media Platform Market would witness market growth of 7.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Retail Media Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,514.5 million by 2031. The Canada market is experiencing a CAGR of 9.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9% during (2024 - 2031).

A retail media platform is an advertising solution integrated into a retailer's online ecosystem, such as its website, mobile app, or even in-store environments, to allow brands to place advertisements directly where customers are making purchase decisions. Essentially, it enables retailers to monetize their digital and physical assets by selling advertising space to brands, who can then deliver highly targeted and contextually relevant ads to consumers. These platforms leverage first-party data gathered by retailers, which helps advertisers reach their target audience at a crucial point in the buying process — when they are actively browsing or purchasing products.

The retail media platform market is experiencing transformative growth fueled by significant shifts in the retail and advertising landscapes. The convergence of e-commerce and digital advertising has created a new channel for brands to connect with consumers in an increasingly personalized manner. Retail media platforms allow retailers to offer advertising space to brands, creating a mutually beneficial ecosystem where retailers monetize their online traffic and brands engage with potential customers at critical moments in their purchasing journey. The growing relevance of retail media is changing the marketing paradigm and driving a new era of targeted, data-driven advertising.

In Mexico, the increasing demand for retail media platforms is driven by the rapid digital transformation of traditional retailers. Mexican brick-and-mortar stores increasingly embrace digital platforms to keep up with changing consumer behavior and compete with international e-commerce giants. Many traditional retailers have begun building their retail media networks to monetize their growing online presence. The Mexican domestic e-commerce industry was valued at USD 26.2 billion in 2022, reflecting a 23% increase from 2021, as the Mexican Online Sales Association reported. Thus, the rise of e-commerce in this region and growing digital literacy present significant opportunities for retail media platforms to facilitate targeted advertising, making North America a promising landscape for retail media providers.

Free Valuable Insights: The Retail Media Platform Market is Predict to reach USD 26.3 Billion by 2031, at a CAGR of 8.2%

Based on Type, the market is segmented into Retailer-Owned Media Networks and Third-Party Media Networks. Based on Advertising Format, the market is segmented into Display Ads, Sponsored Content, Search Ads, and Other Advertising Format. Based on Industry Vertical, the market is segmented into Consumer Packaged Goods (CPG), Beauty & Personal Care, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, and Others Industry Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Amazon.com, Inc.
• eBay, Inc.
• Walmart, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

North America Retail Media Platform Market Report Segmentation

By Type

• Retailer-Owned Media Networks
• Third-Party Media Networks

By Advertising Format

• Display Ads
• Sponsored Content
• Search Ads
• Other Advertising Format

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Beauty & Personal Care
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Others Industry Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Retail Media Platform Market, by Type
1.4.2 North America Retail Media Platform Market, by Advertising Format
1.4.3 North America Retail Media Platform Market, by Industry Vertical
1.4.4 North America Retail Media Platform Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep – 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. North America Retail Media Platform Market by Type
5.1 North America Retailer-Owned Media Networks Market by Country
5.2 North America Third-Party Media Networks Market by Country

Chapter 6. North America Retail Media Platform Market by Advertising Format
6.1 North America Display Ads Market by Country
6.2 North America Sponsored Content Market by Country
6.3 North America Search Ads Market by Country
6.4 North America Other Advertising Format Market by Country

Chapter 7. North America Retail Media Platform Market by Industry Vertical
7.1 North America Consumer Packaged Goods (CPG) Market by Country
7.2 North America Beauty & Personal Care Market by Country
7.3 North America Electronics & Technology Market by Country
7.4 North America Apparel & Fashion Market by Country
7.5 North America Grocery & Food Delivery Market by Country
7.6 North America Others Industry Vertical Market by Country

Chapter 8. North America Retail Media Platform Market by Country
8.1 US Retail Media Platform Market
8.1.1 US Retail Media Platform Market by Type
8.1.2 US Retail Media Platform Market by Advertising Format
8.1.3 US Retail Media Platform Market by Industry Vertical
8.2 Canada Retail Media Platform Market
8.2.1 Canada Retail Media Platform Market by Type
8.2.2 Canada Retail Media Platform Market by Advertising Format
8.2.3 Canada Retail Media Platform Market by Industry Vertical
8.3 Mexico Retail Media Platform Market
8.3.1 Mexico Retail Media Platform Market by Type
8.3.2 Mexico Retail Media Platform Market by Advertising Format
8.3.3 Mexico Retail Media Platform Market by Industry Vertical
8.4 Rest of North America Retail Media Platform Market
8.4.1 Rest of North America Retail Media Platform Market by Type
8.4.2 Rest of North America Retail Media Platform Market by Advertising Format
8.4.3 Rest of North America Retail Media Platform Market by Industry Vertical

Chapter 9. Company Profiles
9.1 Amazon.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental Analysis
9.1.1 SWOT Analysis
9.2 eBay, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 SWOT Analysis
9.3 Walmart, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Recent strategies and developments:
9.5.3.1 Partnerships, Collaborations, and Agreements:
9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Partnerships, Collaborations, and Agreements:
9.6.2.2 Product Launches and Product Expansions:
9.7 Target Corporation (Target Brands, Inc.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Macy’s, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
9.9.1 Company Overview
9.10. Wayfair Inc.
9.10.1 Company Overview

TABLE 1 North America Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 2 North America Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Retail Media Platform Market
TABLE 4 Product Launches And Product Expansions– Retail Media Platform Market
TABLE 5 North America Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 6 North America Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 7 North America Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 12 North America Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 13 North America Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 22 North America Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 23 North America Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 32 North America Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 36 North America Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 37 US Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 38 US Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 39 US Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 40 US Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 41 US Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 US Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 US Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 44 US Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 45 Canada Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 46 Canada Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 47 Canada Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 48 Canada Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 49 Canada Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 Canada Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 Canada Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 52 Canada Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 53 Mexico Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 54 Mexico Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 55 Mexico Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 56 Mexico Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 57 Mexico Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 Mexico Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 Mexico Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 60 Mexico Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 61 Rest of North America Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 62 Rest of North America Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 63 Rest of North America Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 64 Rest of North America Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 65 Rest of North America Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 Rest of North America Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 Rest of North America Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 68 Rest of North America Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 69 Key Information – Amazon.com, Inc.
TABLE 70 Key Information – eBay, Inc.
TABLE 71 Key Information – Walmart, Inc.
TABLE 72 key Information – Home Depot, Inc.
TABLE 73 Key information – The Kroger Co.
TABLE 74 KEY INFORMATION – Instacart
TABLE 75 key information – Target Corporation
TABLE 76 Key Information – Macy’s, Inc.
TABLE 77 Key Information – Best Buy Co., Inc.
TABLE 78 Key Information – Wayfair Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Retail Media Platform Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Retail Media Platform Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep – 2024, Sep) Leading Players
FIG 8 Porter’s Five Forces Analysis – Retail Media Platform Market
FIG 9 North America Retail Media Platform Market share by Type, 2023
FIG 10 North America Retail Media Platform Market share by Type, 2031
FIG 11 North America Retail Media Platform Market by Type, 2020 - 2031, USD Million
FIG 12 North America Retail Media Platform Market share by Advertising Format, 2023
FIG 13 North America Retail Media Platform Market share by Advertising Format, 2031
FIG 14 North America Retail Media Platform Market by Advertising Format, 2020 - 2031, USD Million
FIG 15 North America Retail Media Platform Market share by Industry Vertical, 2023
FIG 16 North America Retail Media Platform Market share by Industry Vertical, 2031
FIG 17 North America Retail Media Platform Market by Industry Vertical, 2020 - 2031, USD Million
FIG 18 North America Retail Media Platform Market share by Country, 2023
FIG 19 North America Retail Media Platform Market share by Country, 2031
FIG 20 North America Retail Media Platform Market by Country, 2020 - 2031, USD Million
FIG 21 SWOT Analysis: Amazon.com, Inc.
FIG 22 SWOT Analysis: eBay, Inc.
FIG 23 Recent strategies and developments: Walmart Inc.
FIG 24 SWOT Analysis: Walmart Inc.
FIG 25 Recent strategies and developments: The Kroger Co.
FIG 26 Recent strategies and developments: Instacart