North America Self-Service BI Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment, By Enterprise Type By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030

The North America Self-Service BI Market would witness market growth of 14.4% CAGR during the forecast period (2023-2030).

Self-service BI (Business Intelligence) provides automated report analytics and displays that aid in developing new strategies by management and enterprises. Before making decisions, the application offers teams from finance, marketing, human resources, sales, and product development with valuable data insights. The increasing demand for non-technical, user-friendly tools is anticipated to increase the need for self-service BI. In addition, its capabilities, such as a user-friendly interface, semantic data logs, and collaborative skills in less time and with less IT team reliance, are likely to drive its adoption. Diverse businesses are implementing the services to enable their teams to acquire data insights quickly.

The proliferation of self-service BI platforms for gaining insights without needing technical guidance or a dedicated team results from expanding data-driven decision-making models among businesses. Banks and other financial institutions are continually searching for technological means to increase the productivity of their current workforce. As self-service BI tools provide a technology-driven process for data analysis and represent actionable information, they assist corporate executives in making more informed and data-driven business decisions. In addition, banks utilize BI solutions to analyze operational processes, which enables them to reduce ongoing costs and maximize the utilization of existing talent and resources.

The adoption of self-service BI in North America has been significant and continues to grow. North America is a mature and technology-driven market where organizations across various industries have embraced self-service BI for data analysis, reporting, and decision-making. Organizations in North America have fostered a strong data-driven culture. Decision-makers recognize the value of data in gaining insights, improving operations, and driving business growth. Much data is generated in North America from traditional sources and digital channels. Self-service BI tools help these organizations make sense of this data, driving operational efficiency and improving customer experiences. Due to the abovementioned factors, the market will grow in this region.

The US market dominated the North America Self-Service BI Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $5,234.3 million by 2030. The Canada market is experiencing a CAGR of 17% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 16% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Deployment, the market is segmented into On-Premises, and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Fraud & Security Management, Sales & Marketing, Customer Engagement & Analysis, Supply Chain Management & Procurement, Operations Management, Risk & Compliance Management, and Predictive Asset Maintenance & Others. Based on Vertical, the market is segmented into BFSI, Manufacturing, Transportation, Energy & Utilities, IT & Telecom, Retail & Ecommerce, Healthcare & Lifesciences, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: The Self-Service BI Market is Predict to reach $21.5 Billion by 2030, at a CAGR of 15.8%

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Microsoft Corporation Oracle Corporation, IBM Corporation, SAP SE, ThoughtSpot, Inc., Zoho Corporation Pvt. Ltd., Domo, Inc., QlikTech International AB, MicroStrategy, Inc., Salesforce, Inc. (Tableau Software, LLC).

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Services

By Deployment

• On-Premises
• Cloud

By Enterprise Type

• Large Enterprises
• Small & Medium Enterprises

By Application

• Fraud & Security Management
• Sales & Marketing
• Customer Engagement & Analysis
• Supply Chain Management & Procurement
• Operations Management
• Risk & Compliance Management
• Predictive Asset Maintenance & Others

By Vertical

• BFSI
• Manufacturing
• Transportation
• Energy & Utilities
• IT & Telecom
• Retail & Ecommerce
• Healthcare & Lifesciences
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Microsoft Corporation
• Oracle Corporation
• IBM Corporation
• SAP SE
• ThoughtSpot, Inc.
• Zoho Corporation Pvt. Ltd.
• Domo, Inc
• QlikTech International AB
• MicroStrategy, Inc.
• Salesforce, Inc. (Tableau Software, LLC)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Self-Service BI Market, by Component
1.4.2 North America Self-Service BI Market, by Deployment
1.4.3 North America Self-Service BI Market, by Enterprise Type
1.4.4 North America Self-Service BI Market, by Application
1.4.5 North America Self-Service BI Market, by Vertical
1.4.6 North America Self-Service BI Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2022
4.2 Strategies Deployed in Self-Service BI Market
4.3 Porter’s Five Forces Analysis

Chapter 5. North America Self-Service BI Market by Component
5.1 North America Software Market by Region
5.2 North America Services Market by Region

Chapter 6. North America Self-Service BI Market by Deployment
6.1 North America On-Premise Market by Country
6.2 North America Cloud Market by Country

Chapter 7. North America Self-Service BI Market by Enterprise Type
7.1 North America Large Enterprises Market by Country
7.2 North America Small & Medium Enterprises Market by Country

Chapter 8. North America Self-Service BI Market by Application
8.1 North America Fraud & Security Management Market by Country
8.2 North America Sales & Marketing Market by Country
8.3 North America Customer Engagement & Analysis Market by Country
8.4 North America Supply Chain Management & Procurement Market by Country
8.5 North America Operations Management Market by Country
8.6 North America Risk & Compliance Management Market by Country
8.7 North America Predictive Asset Maintenance & Others Market by Country

Chapter 9. North America Self-Service BI Market by Vertical
9.1 North America BFSI Market by Country
9.2 North America Manufacturing Market by Country
9.3 North America Transportation Market by Country
9.4 North America Energy & Utilities Market by Country
9.5 North America IT & Telecom Market by Country
9.6 North America Retail & Ecommerce Market by Country
9.7 North America Healthcare & Lifesciences Market by Country
9.8 North America Others Market by Country

Chapter 10. North America Self-Service BI Market by Country
10.1 US Self-Service BI Market
10.1.1 US Self-Service BI Market by Component
10.1.2 US Self-Service BI Market by Deployment
10.1.3 US Self-Service BI Market by Enterprise Type
10.1.4 US Self-Service BI Market by Application
10.1.5 US Self-Service BI Market by Vertical
10.2 Canada Self-Service BI Market
10.2.1 Canada Self-Service BI Market by Component
10.2.2 Canada Self-Service BI Market by Deployment
10.2.3 Canada Self-Service BI Market by Enterprise Type
10.2.4 Canada Self-Service BI Market by Application
10.2.5 Canada Self-Service BI Market by Vertical
10.3 Mexico Self-Service BI Market
10.3.1 Mexico Self-Service BI Market by Component
10.3.2 Mexico Self-Service BI Market by Deployment
10.3.3 Mexico Self-Service BI Market by Enterprise Type
10.3.4 Mexico Self-Service BI Market by Application
10.3.5 Mexico Self-Service BI Market by Vertical
10.4 Rest of North America Self-Service BI Market
10.4.1 Rest of North America Self-Service BI Market by Component
10.4.2 Rest of North America Self-Service BI Market by Deployment
10.4.3 Rest of North America Self-Service BI Market by Enterprise Type
10.4.4 Rest of North America Self-Service BI Market by Application
10.4.5 Rest of North America Self-Service BI Market by Vertical

Chapter 11. Company Profiles
11.1 Microsoft Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Oracle Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expense
11.2.5 SWOT Analysis
11.3 IBM Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Product Launches and Product Expansions:
11.3.6 SWOT Analysis
11.4 SAP SE
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 ThoughtSpot, Inc.
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Acquisition and Mergers:
11.5.3 SWOT Analysis
11.6 Zoho Corporation Pvt. Ltd.
11.6.1 Company Overview
11.6.2 Recent strategies and developments:
11.6.2.1 Product Launches and Product Expansions:
11.6.3 SWOT Analysis
11.7 Domo, Inc
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 QlikTech International AB
11.8.1 Company Overview
11.8.2 Recent strategies and developments:
11.8.2.1 Product Launches and Product Expansions:
11.8.2.2 Acquisition and Mergers:
11.8.3 SWOT Analysis
11.9 MicroStrategy, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent strategies and developments:
11.9.5.1 Partnerships, Collaborations, and Agreements:
11.9.6 SWOT Analysis
11.10. Salesforce, Inc. (Tableau Software, LLC)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expense
11.10.4.1 Acquisition and Mergers:
11.10.5 SWOT Analysis

TABLE 1 North America Self-Service BI Market, 2019 - 2022, USD Million
TABLE 2 North America Self-Service BI Market, 2023 - 2030, USD Million
TABLE 3 North America Self-Service BI Market by Component, 2019 - 2022, USD Million
TABLE 4 North America Self-Service BI Market by Component, 2023 - 2030, USD Million
TABLE 5 North America Software Market by Region, 2019 - 2022, USD Million
TABLE 6 North America Software Market by Region, 2023 - 2030, USD Million
TABLE 7 North America Services Market by Region, 2019 - 2022, USD Million
TABLE 8 North America Services Market by Region, 2023 - 2030, USD Million
TABLE 9 North America Self-Service BI Market by Deployment, 2019 - 2022, USD Million
TABLE 10 North America Self-Service BI Market by Deployment, 2023 - 2030, USD Million
TABLE 11 North America On-Premise Market by Country, 2019 - 2022, USD Million
TABLE 12 North America On-Premise Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Cloud Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Cloud Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Self-Service BI Market by Enterprise Type, 2019 - 2022, USD Million
TABLE 16 North America Self-Service BI Market by Enterprise Type, 2023 - 2030, USD Million
TABLE 17 North America Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 18 North America Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Small & Medium Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Small & Medium Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 21 North America Self-Service BI Market by Application, 2019 - 2022, USD Million
TABLE 22 North America Self-Service BI Market by Application, 2023 - 2030, USD Million
TABLE 23 North America Fraud & Security Management Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Fraud & Security Management Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Sales & Marketing Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Sales & Marketing Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Customer Engagement & Analysis Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Customer Engagement & Analysis Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Supply Chain Management & Procurement Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Supply Chain Management & Procurement Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Operations Management Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Operations Management Market by Country, 2023 - 2030, USD Million
TABLE 33 North America Risk & Compliance Management Market by Country, 2019 - 2022, USD Million
TABLE 34 North America Risk & Compliance Management Market by Country, 2023 - 2030, USD Million
TABLE 35 North America Predictive Asset Maintenance & Others Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Predictive Asset Maintenance & Others Market by Country, 2023 - 2030, USD Million
TABLE 37 North America Self-Service BI Market by Vertical, 2019 - 2022, USD Million
TABLE 38 North America Self-Service BI Market by Vertical, 2023 - 2030, USD Million
TABLE 39 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 40 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 41 North America Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 43 North America Transportation Market by Country, 2019 - 2022, USD Million
TABLE 44 North America Transportation Market by Country, 2023 - 2030, USD Million
TABLE 45 North America Energy & Utilities Market by Country, 2019 - 2022, USD Million
TABLE 46 North America Energy & Utilities Market by Country, 2023 - 2030, USD Million
TABLE 47 North America IT & Telecom Market by Country, 2019 - 2022, USD Million
TABLE 48 North America IT & Telecom Market by Country, 2023 - 2030, USD Million
TABLE 49 North America Retail & Ecommerce Market by Country, 2019 - 2022, USD Million
TABLE 50 North America Retail & Ecommerce Market by Country, 2023 - 2030, USD Million
TABLE 51 North America Healthcare & Lifesciences Market by Country, 2019 - 2022, USD Million
TABLE 52 North America Healthcare & Lifesciences Market by Country, 2023 - 2030, USD Million
TABLE 53 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 54 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 55 North America Self-Service BI Market by Country, 2019 - 2022, USD Million
TABLE 56 North America Self-Service BI Market by Country, 2023 - 2030, USD Million
TABLE 57 US Self-Service BI Market, 2019 - 2022, USD Million
TABLE 58 US Self-Service BI Market, 2023 - 2030, USD Million
TABLE 59 US Self-Service BI Market by Component, 2019 - 2022, USD Million
TABLE 60 US Self-Service BI Market by Component, 2023 - 2030, USD Million
TABLE 61 US Self-Service BI Market by Deployment, 2019 - 2022, USD Million
TABLE 62 US Self-Service BI Market by Deployment, 2023 - 2030, USD Million
TABLE 63 US Self-Service BI Market by Enterprise Type, 2019 - 2022, USD Million
TABLE 64 US Self-Service BI Market by Enterprise Type, 2023 - 2030, USD Million
TABLE 65 US Self-Service BI Market by Application, 2019 - 2022, USD Million
TABLE 66 US Self-Service BI Market by Application, 2023 - 2030, USD Million
TABLE 67 US Self-Service BI Market by Vertical, 2019 - 2022, USD Million
TABLE 68 US Self-Service BI Market by Vertical, 2023 - 2030, USD Million
TABLE 69 Canada Self-Service BI Market, 2019 - 2022, USD Million
TABLE 70 Canada Self-Service BI Market, 2023 - 2030, USD Million
TABLE 71 Canada Self-Service BI Market by Component, 2019 - 2022, USD Million
TABLE 72 Canada Self-Service BI Market by Component, 2023 - 2030, USD Million
TABLE 73 Canada Self-Service BI Market by Deployment, 2019 - 2022, USD Million
TABLE 74 Canada Self-Service BI Market by Deployment, 2023 - 2030, USD Million
TABLE 75 Canada Self-Service BI Market by Enterprise Type, 2019 - 2022, USD Million
TABLE 76 Canada Self-Service BI Market by Enterprise Type, 2023 - 2030, USD Million
TABLE 77 Canada Self-Service BI Market by Application, 2019 - 2022, USD Million
TABLE 78 Canada Self-Service BI Market by Application, 2023 - 2030, USD Million
TABLE 79 Canada Self-Service BI Market by Vertical, 2019 - 2022, USD Million
TABLE 80 Canada Self-Service BI Market by Vertical, 2023 - 2030, USD Million
TABLE 81 Mexico Self-Service BI Market, 2019 - 2022, USD Million
TABLE 82 Mexico Self-Service BI Market, 2023 - 2030, USD Million
TABLE 83 Mexico Self-Service BI Market by Component, 2019 - 2022, USD Million
TABLE 84 Mexico Self-Service BI Market by Component, 2023 - 2030, USD Million
TABLE 85 Mexico Self-Service BI Market by Deployment, 2019 - 2022, USD Million
TABLE 86 Mexico Self-Service BI Market by Deployment, 2023 - 2030, USD Million
TABLE 87 Mexico Self-Service BI Market by Enterprise Type, 2019 - 2022, USD Million
TABLE 88 Mexico Self-Service BI Market by Enterprise Type, 2023 - 2030, USD Million
TABLE 89 Mexico Self-Service BI Market by Application, 2019 - 2022, USD Million
TABLE 90 Mexico Self-Service BI Market by Application, 2023 - 2030, USD Million
TABLE 91 Mexico Self-Service BI Market by Vertical, 2019 - 2022, USD Million
TABLE 92 Mexico Self-Service BI Market by Vertical, 2023 - 2030, USD Million
TABLE 93 Rest of North America Self-Service BI Market, 2019 - 2022, USD Million
TABLE 94 Rest of North America Self-Service BI Market, 2023 - 2030, USD Million
TABLE 95 Rest of North America Self-Service BI Market by Component, 2019 - 2022, USD Million
TABLE 96 Rest of North America Self-Service BI Market by Component, 2023 - 2030, USD Million
TABLE 97 Rest of North America Self-Service BI Market by Deployment, 2019 - 2022, USD Million
TABLE 98 Rest of North America Self-Service BI Market by Deployment, 2023 - 2030, USD Million
TABLE 99 Rest of North America Self-Service BI Market by Enterprise Type, 2019 - 2022, USD Million
TABLE 100 Rest of North America Self-Service BI Market by Enterprise Type, 2023 - 2030, USD Million
TABLE 101 Rest of North America Self-Service BI Market by Application, 2019 - 2022, USD Million
TABLE 102 Rest of North America Self-Service BI Market by Application, 2023 - 2030, USD Million
TABLE 103 Rest of North America Self-Service BI Market by Vertical, 2019 - 2022, USD Million
TABLE 104 Rest of North America Self-Service BI Market by Vertical, 2023 - 2030, USD Million
TABLE 105 key information – Microsoft Corporation
TABLE 106 Key Information – Oracle Corporation
TABLE 107 Key information – IBM Corporation
TABLE 108 Key Information – SAP SE
TABLE 109 Key Information – ThoughtSpot, Inc.
TABLE 110 Key Information – Zoho Corporation Pvt. Ltd.
TABLE 111 Key Information – Domo, Inc
TABLE 112 key information – QlikTech International AB
TABLE 113 Key Information – MicroStrategy, Inc.
TABLE 114 Key Information – Salesforce, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Self-Service BI Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting self-service BI market
FIG 4 Market Share Analysis, 2022
FIG 5 Porter’s Five Forces Analysis - Self-Service BI Market
FIG 6 North America Self-Service BI Market share by Component, 2022
FIG 7 North America Self-Service BI Market share by Component, 2030
FIG 8 North America Self-Service BI Market by Component, 2019 - 2030, USD Million
FIG 9 North America Self-Service BI Market share by Deployment, 2022
FIG 10 North America Self-Service BI Market share by Deployment, 2030
FIG 11 North America Self-Service BI Market by Deployment, 2019 - 2030, USD Million
FIG 12 North America Self-Service BI Market share by Enterprise Type, 2022
FIG 13 North America Self-Service BI Market share by Enterprise Type, 2030
FIG 14 North America Self-Service BI Market by Enterprise Type, 2019 - 2030, USD Million
FIG 15 North America Self-Service BI Market share by Application, 2022
FIG 16 North America Self-Service BI Market share by Application, 2030
FIG 17 North America Self-Service BI Market by Application, 2019 - 2030, USD Million
FIG 18 North America Self-Service BI Market share by Vertical, 2022
FIG 19 North America Self-Service BI Market share by Vertical, 2030
FIG 20 North America Self-Service BI Market by Vertical, 2019 - 2030, USD Million
FIG 21 North America Self-Service BI Market share by Country, 2022
FIG 22 North America Self-Service BI Market share by Country, 2030
FIG 23 North America Self-Service BI Market by Country, 2019 - 2030, USD Million
FIG 24 SWOT Analysis: Microsoft Corporation
FIG 25 SWOT Analysis: Oracle Corporation
FIG 26 SWOT Analysis: IBM Corporation
FIG 27 SWOT Analysis: SAP SE
FIG 28 SWOT Analysis: ThoughtSpot, Inc.
FIG 29 SWOT Analysis: Zoho Corporation Pvt. Ltd.
FIG 30 SWOT Analysis: Domo, Inc
FIG 31 Recent strategies and developments: QlikTech International AB
FIG 32 SWOT Analysis: QlikTech International AB
FIG 33 SWOT Analysis: MicroStrategy, Inc.
FIG 34 SWOT Analysis: Salesforce, Inc.