North America Sex Toys Market Size, Share & Trends Analysis Report By End-user (Women and Men), By Product Type (Vibrators, Dildos, Rings and Other Product Types), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Sex Toys Market would witness market growth of 8.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Sex Toys Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $19,745.4 Million by 2031, growing at a CAGR of 7.3 % during the forecast period. The Canada market is experiencing a CAGR of 10.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.4% during (2024 - 2031).

The market for sex toys has been greatly impacted by social media and digital marketing, in addition to the impact caused by sex-positive brands. Influencers, sexual health educators, and wellness advocates use platforms like Instagram, YouTube, and TikTok to discuss sexual wellness openly, review products, and share their personal experiences. These influencers help normalize conversations about sexual health and encourage their followers to explore products without shame or embarrassment.

Moreover, digital marketing strategies, including targeted ads and content marketing, have allowed brands to reach a wider audience and build consumer trust. Sex toy companies can interact with their audience more deeply and offer value beyond the product itself by providing instructional content. This combination of social media influence and educational content has helped foster a more informed, empowered, and open-minded consumer base.

The North American sex toys market is experiencing significant growth, driven by changing societal attitudes, increased awareness of sexual wellness, and technological advancements. With a broader acceptance of sexual health as part of overall well-being, consumers in the region are increasingly turning to these products to enhance personal satisfaction, mental health, and intimate relationships. In addition to these general factors, specific trends like gender inclusivity, discreet e-commerce channels, and innovative product offerings are shaping the market landscape across North America.

Free Valuable Insights: The Sex Toys Market is Predict to reach USD 66.2 Billion by 2031, at a CAGR of 8.5%

Based on End-user, the market is segmented into Women and Men. Based on Product Type, the market is segmented into Vibrators, Dildos, Rings and Other Product Types. Based on Distribution Channel, the market is segmented into E-commerce, Specialty Stores, and Mass Merchandisers. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• VIBEASE
• DS Doll Robotics
• Athena’s Home Novelties, Inc.
• LELO AB
• MYSTERYVIBE LIMITED
• Lovense
• MYHIXEL
• Dame Products, Inc.
• b-Vibe

North America Sex Toys Market Report Segmentation

By End-user

• Women
• Men

By Product Type

• Vibrators
• Dildos
• Rings
• Other Product Types

By Distribution Channel

• E-commerce
• Specialty Stores
• Mass Merchandisers

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Sex Toys Market, by End-user
1.4.2 North America Sex Toys Market, by Product Type
1.4.3 North America Sex Toys Market, by Distribution Channel
1.4.4 North America Sex Toys Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Sex Toys Market by End-user
4.1 North America Women Market by Country
4.2 North America Men Market by Country

Chapter 5. North America Sex Toys Market by Product Type
5.1 North America Vibrators Market by Country
5.2 North America Dildos Market by Country
5.3 North America Rings Market by Country
5.4 North America Other Product Types Market by Country

Chapter 6. North America Sex Toys Market by Distribution Channel
6.1 North America E-commerce Market by Country
6.2 North America Specialty Stores Market by Country
6.3 North America Mass Merchandisers Market by Country

Chapter 7. North America Sex Toys Market by Country
7.1 US Sex Toys Market
7.1.1 US Sex Toys Market by End-user
7.1.2 US Sex Toys Market by Product Type
7.1.3 US Sex Toys Market by Distribution Channel
7.2 Canada Sex Toys Market
7.2.1 Canada Sex Toys Market by End-user
7.2.2 Canada Sex Toys Market by Product Type
7.2.3 Canada Sex Toys Market by Distribution Channel
7.3 Mexico Sex Toys Market
7.3.1 Mexico Sex Toys Market by End-user
7.3.2 Mexico Sex Toys Market by Product Type
7.3.3 Mexico Sex Toys Market by Distribution Channel
7.4 Rest of North America Sex Toys Market
7.4.1 Rest of North America Sex Toys Market by End-user
7.4.2 Rest of North America Sex Toys Market by Product Type
7.4.3 Rest of North America Sex Toys Market by Distribution Channel

Chapter 8. Company Profiles
8.1 VIBEASE
8.1.1 Company Overview
8.2 DS Doll Robotics
8.2.1 Company Overview
8.3 Athena’s Home Novelties, Inc.
8.3.1 Company Overview
8.4 LELO AB
8.4.1 Company Overview
8.5 MYSTERYVIBE LIMITED
8.5.1 Company Overview
8.6 Lovense
8.6.1 Company Overview
8.7 MYHIXEL
8.7.1 Company Overview
8.8 Dame Products, Inc.
8.8.1 Company Overview
8.9 b-Vibe
8.9.1 Company Overview

TABLE 1 North America Sex Toys Market, 2020 - 2023, USD Million
TABLE 2 North America Sex Toys Market, 2024 - 2031, USD Million
TABLE 3 North America Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 4 North America Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 5 North America Women Market by Country, 2020 - 2023, USD Million
TABLE 6 North America Women Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Men Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Men Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 10 North America Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 11 North America Vibrators Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Vibrators Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Dildos Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Dildos Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Rings Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Rings Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Other Product Types Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Other Product Types Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 20 North America Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 21 North America E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 22 North America E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Mass Merchandisers Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Mass Merchandisers Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Sex Toys Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Sex Toys Market by Country, 2024 - 2031, USD Million
TABLE 29 US Sex Toys Market, 2020 - 2023, USD Million
TABLE 30 US Sex Toys Market, 2024 - 2031, USD Million
TABLE 31 US Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 32 US Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 33 US Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 34 US Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 35 US Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 36 US Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 37 Canada Sex Toys Market, 2020 - 2023, USD Million
TABLE 38 Canada Sex Toys Market, 2024 - 2031, USD Million
TABLE 39 Canada Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 40 Canada Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 41 Canada Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 42 Canada Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 43 Canada Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 44 Canada Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 45 Mexico Sex Toys Market, 2020 - 2023, USD Million
TABLE 46 Mexico Sex Toys Market, 2024 - 2031, USD Million
TABLE 47 Mexico Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 48 Mexico Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 49 Mexico Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 50 Mexico Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 51 Mexico Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 Mexico Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 Rest of North America Sex Toys Market, 2020 - 2023, USD Million
TABLE 54 Rest of North America Sex Toys Market, 2024 - 2031, USD Million
TABLE 55 Rest of North America Sex Toys Market by End-user, 2020 - 2023, USD Million
TABLE 56 Rest of North America Sex Toys Market by End-user, 2024 - 2031, USD Million
TABLE 57 Rest of North America Sex Toys Market by Product Type, 2020 - 2023, USD Million
TABLE 58 Rest of North America Sex Toys Market by Product Type, 2024 - 2031, USD Million
TABLE 59 Rest of North America Sex Toys Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 60 Rest of North America Sex Toys Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 61 Key Information – VIBEASE
TABLE 62 Key Information – DS Doll Robotics
TABLE 63 Key Information – Athena’s Home Novelties, Inc.
TABLE 64 Key Information – LELO AB
TABLE 65 Key Information – MYSTERYVIBE LIMITED
TABLE 66 Key Information – Lovense
TABLE 67 Key Information – MYHIXEL
TABLE 68 Key Information – Dame Products, Inc.
TABLE 69 Key Information – b-Vibe

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Sex Toys Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Sex Toys Market
FIG 4 Porter’s Five Forces Analysis – Sex Toys Market
FIG 5 North America Sex Toys Market share by End-user, 2023
FIG 6 North America Sex Toys Market share by End-user, 2031
FIG 7 North America Sex Toys Market by End-user, 2020 - 2031, USD Million
FIG 8 North America Sex Toys Market share by Product Type, 2023
FIG 9 North America Sex Toys Market share by Product Type, 2031
FIG 10 North America Sex Toys Market by Product Type, 2020 - 2031, USD Million
FIG 11 North America Sex Toys Market share by Distribution Channel, 2023
FIG 12 North America Sex Toys Market share by Distribution Channel, 2031
FIG 13 North America Sex Toys Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 North America Sex Toys Market share by Country, 2023
FIG 15 North America Sex Toys Market share by Country, 2031
FIG 16 North America Sex Toys Market by Country, 2020 - 2031, USD Million