North America Sleep Mask Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Product (Regular, Wrap Around, Contoured, and Other Products), By Country and Growth Forecast, 2024 - 2031

The North America Sleep Mask Market would witness market growth of 10.5% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 502.73 million units, showcasing a growth of 13.6% (2020-2023).

Regular sleep masks are traditional designs made of simple materials like cotton, polyester, or silk, providing basic light-blocking capabilities. These masks dominate the market's budget segment due to their affordability and widespread availability in pharmacies, supermarkets, and travel stores. Regular masks are often lightweight and compact, making them suitable for casual use, especially among cost-conscious consumers. Therefore, in Canada, 150.75 million units of regular sleep masks are expected to be utilized by the year 2031.

The US market dominated the North America Sleep Mask Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10,632.3 million by 2031. The Canada market is exhibiting a CAGR of 12.4% during (2024 - 2031). Additionally, The Mexico market would experience a CAGR of 11.9% during (2024 - 2031).

The market has seen significant growth in recent years, driven by a rising awareness of the importance of sleep for overall health and well-being. Sleep masks, designed to block out light and create an environment conducive to sleep, are increasingly seen as an essential tool for individuals seeking to improve the quality of their rest. These masks are used by a variety of consumers, ranging from those who struggle with sleep disorders to frequent travellers, and even individuals who simply want to block out light during their nighttime routine.

Sleep masks are primarily used to block light, which is crucial for people who find light pollution, such as from streetlights or electronic devices, disruptive to their sleep cycle. They serve a variety of applications in diverse sectors; each designed to improve sleep and enhance the quality of rest for the user. The most fundamental application of a sleep mask is to enhance sleep by blocking ambient light. Light exposure during sleep can suppress the production of melatonin, a hormone that regulates sleep patterns. For individuals who suffer from insomnia, shift work, or those living in urban environments where artificial light is pervasive, a sleep mask becomes a simple yet effective tool to help maintain the body’s natural circadian rhythm.

The e-commerce boom in Mexico is significant for the sleep mask market, as it allows consumers to compare products, read reviews, and find the best sleep masks to address their specific needs, such as light-blocking, comfort, and materials like silk or memory foam. Additionally, e-commerce platforms often provide promotional offers and discounts, making these products more affordable and accessible to a broader segment of the population. Thus, the growth of the sleep mask market in the U.S. and Mexico is being propelled by the rising incidence of sleep disorders in the U.S. and the rapid expansion of e-commerce in Mexico.

Free Valuable Insights: The Sleep Mask Market is Predict to reach USD 37.60 Billion by 2031, at a CAGR of 11.0%

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Regular, Wrap Around, Contoured, and Other Products. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Nidra Sleep
• Loftie
• PrettyCare
• EcoTools (Paris Presents, Inc.)
• Sonoma Lavender Co.
• Bedtime Bliss
• Lumos Sleep
• Alaska Bear
• Sleep Number Corporation

North America Sleep Mask Market Report Segmentation

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Offline
• Online

By Product (Volume, Million Units, USD Billion, 2020-2031)

• Regular
• Wrap Around
• Contoured
• Other Products

By Country (Volume, Million Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Sleep Mask Market, by Distribution Channel
1.4.2 North America Sleep Mask Market, by Product
1.4.3 North America Sleep Mask Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Sleep Mask Market by Distribution Channel
4.1 North America Offline Market by Region
4.2 North America Online Market by Region

Chapter 5. North America Sleep Mask Market by Product
5.1 North America Regular Market by Country
5.2 North America Wrap Around Market by Country
5.3 North America Contoured Market by Country
5.4 North America Other Products Market by Country

Chapter 6. North America Sleep Mask Market by Country
6.1 US Sleep Mask Market
6.1.1 US Sleep Mask Market by Distribution Channel
6.1.2 US Sleep Mask Market by Product
6.2 Canada Sleep Mask Market
6.2.1 Canada Sleep Mask Market by Distribution Channel
6.2.2 Canada Sleep Mask Market by Product
6.3 Mexico Sleep Mask Market
6.3.1 Mexico Sleep Mask Market by Distribution Channel
6.3.2 Mexico Sleep Mask Market by Product
6.4 Rest of North America Sleep Mask Market
6.4.1 Rest of North America Sleep Mask Market by Distribution Channel
6.4.2 Rest of North America Sleep Mask Market by Product

Chapter 7. Company Profiles
7.1 Nidra Sleep
7.1.1 Company Overview
7.2 Loftie
7.2.1 Company Overview
7.3 PrettyCare
7.3.1 Company Overview
7.4 EcoTools (Paris Presents, Inc.)
7.4.1 Company Overview
7.5 Sonoma Lavender
7.5.1 Company Overview
7.6 Bedtime Bliss (Natural Revolution Ltd.)
7.6.1 Company Overview
7.7 Lumos Sleep
7.7.1 Company Overview
7.8 Alaska Bear
7.8.1 Company Overview
7.9 Sleep Number Corporation
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Research & Development Expenses

TABLE 1 North America Sleep Mask Market, 2020 - 2023, USD Million
TABLE 2 North America Sleep Mask Market, 2024 - 2031, USD Million
TABLE 3 North America Sleep Mask Market, 2020 - 2023, Million Units
TABLE 4 North America Sleep Mask Market, 2024 - 2031, Million Units
TABLE 5 North America Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 6 North America Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 7 North America Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 8 North America Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 9 North America Offline Market by Region, 2020 - 2023, USD Million
TABLE 10 North America Offline Market by Region, 2024 - 2031, USD Million
TABLE 11 North America Offline Market by Region, 2020 - 2023, Million Units
TABLE 12 North America Offline Market by Region, 2024 - 2031, Million Units
TABLE 13 North America Online Market by Region, 2020 - 2023, USD Million
TABLE 14 North America Online Market by Region, 2024 - 2031, USD Million
TABLE 15 North America Online Market by Region, 2020 - 2023, Million Units
TABLE 16 North America Online Market by Region, 2024 - 2031, Million Units
TABLE 17 North America Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 18 North America Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 19 North America Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 20 North America Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 21 North America Regular Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Regular Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Regular Market by Country, 2020 - 2023, Million Units
TABLE 24 North America Regular Market by Country, 2024 - 2031, Million Units
TABLE 25 North America Wrap Around Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Wrap Around Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Wrap Around Market by Country, 2020 - 2023, Million Units
TABLE 28 North America Wrap Around Market by Country, 2024 - 2031, Million Units
TABLE 29 North America Contoured Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Contoured Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Contoured Market by Country, 2020 - 2023, Million Units
TABLE 32 North America Contoured Market by Country, 2024 - 2031, Million Units
TABLE 33 North America Other Products Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Other Products Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Other Products Market by Country, 2020 - 2023, Million Units
TABLE 36 North America Other Products Market by Country, 2024 - 2031, Million Units
TABLE 37 North America Sleep Mask Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Sleep Mask Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Sleep Mask Market by Country, 2020 - 2023, Million Units
TABLE 40 North America Sleep Mask Market by Country, 2024 - 2031, Million Units
TABLE 41 US Sleep Mask Market, 2020 - 2023, USD Million
TABLE 42 US Sleep Mask Market, 2024 - 2031, USD Million
TABLE 43 US Sleep Mask Market, 2020 - 2023, Million Units
TABLE 44 US Sleep Mask Market, 2024 - 2031, Million Units
TABLE 45 US Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 US Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 US Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 48 US Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 49 US Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 50 US Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 51 US Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 52 US Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 53 Canada Sleep Mask Market, 2020 - 2023, USD Million
TABLE 54 Canada Sleep Mask Market, 2024 - 2031, USD Million
TABLE 55 Canada Sleep Mask Market, 2020 - 2023, Million Units
TABLE 56 Canada Sleep Mask Market, 2024 - 2031, Million Units
TABLE 57 Canada Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Canada Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Canada Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 60 Canada Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 61 Canada Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 62 Canada Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 63 Canada Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 64 Canada Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 65 Mexico Sleep Mask Market, 2020 - 2023, USD Million
TABLE 66 Mexico Sleep Mask Market, 2024 - 2031, USD Million
TABLE 67 Mexico Sleep Mask Market, 2020 - 2023, Million Units
TABLE 68 Mexico Sleep Mask Market, 2024 - 2031, Million Units
TABLE 69 Mexico Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 Mexico Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 Mexico Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 72 Mexico Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 73 Mexico Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 74 Mexico Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 75 Mexico Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 76 Mexico Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 77 Rest of North America Sleep Mask Market, 2020 - 2023, USD Million
TABLE 78 Rest of North America Sleep Mask Market, 2024 - 2031, USD Million
TABLE 79 Rest of North America Sleep Mask Market, 2020 - 2023, Million Units
TABLE 80 Rest of North America Sleep Mask Market, 2024 - 2031, Million Units
TABLE 81 Rest of North America Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 Rest of North America Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 Rest of North America Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 84 Rest of North America Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 85 Rest of North America Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 86 Rest of North America Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 87 Rest of North America Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 88 Rest of North America Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 89 Key Information – Nidra Sleep
TABLE 90 Key Information – Loftie
TABLE 91 Key Information – PrettyCare
TABLE 92 Key Information – EcoTools
TABLE 93 Key Information – Sonoma Lavender
TABLE 94 Key Information – Bedtime Bliss
TABLE 95 Key Information – Lumos Sleep
TABLE 96 Key Information – Alaska Bear
TABLE 97 Key Information – Sleep Number Corporation

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Sleep Mask Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Sleep Mask Market
FIG 4 Porter’s Five Forces Analysis – Sleep Mask Market
FIG 5 North America Sleep Mask Market share by Distribution Channel, 2023
FIG 6 North America Sleep Mask Market share by Distribution Channel, 2031
FIG 7 North America Sleep Mask Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 North America Sleep Mask Market share by Product, 2023
FIG 9 North America Sleep Mask Market share by Product, 2031
FIG 10 North America Sleep Mask Market by Product, 2020 - 2031, USD Million
FIG 11 North America Sleep Mask Market share by Country, 2023
FIG 12 North America Sleep Mask Market share by Country, 2031
FIG 13 North America Sleep Mask Market by Country, 2020 - 2031, USD Million