The North America Social Commerce Market would witness market growth of 29% CAGR during the forecast period (2020-2026). Social commerce is the integration of social media and e-commerce, which is used for promoting and selling products and services. The market is profoundly driven by the increasing number of social media users, along with growing built-in e-commerce projects. For example, in the month of March 2019, Instagram started the checkout feature, which allows users to complete all the purchase processes without leaving the app.
The increasing adoption of these social media platforms or shopping and information exchange is likely to fuel the growth of the market. Furthermore, the COVID-19 occurrence has led to a boost in social media usage globally, giving so many opportunities for the social commerce industry. As users are spending more time on social media, they have discovered new social media platforms like TikTok has witnessed an increase of over 12 million U.S.-based visitors in the month of March 2020 alone, crossing the 2 billion mark in April.
The market is indicated by a high degree of rivalry due to the presence of many companies operating at the global level. Numerous social media companies have started giving a platform for vendors to buy or sell products. For example, Facebook started Marketplace in the year 2016 as a platform for individuals to do business in their local communities or region. People around the world can discover stuff they love on Facebook Marketplace and can also launch a business to earn a living.
Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: Social Commerce Market in North America is expected to register a CAGR of 29% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Apparel
- Personal & Beauty Care
- Home Products
- Accessories
- Food & Beverages
- Health Supplements & Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- PayPal Holdings, Inc. (eBay)
- Twitter, Inc.
- Microsoft Corporation (LinkedIn Corporation)
- Alibaba Group Holdings Limited (Taobao)
- Sina Corporation
- Pinterest, Inc.
- Etsy, Inc.
- Reddit, Inc. (Advance Publications, Inc.)
- Poshmark, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Social Commerce Market, by Business Model
1.4.2 North America Social Commerce Market, by Product Type
1.4.3 North America Social Commerce Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
Chapter 4. North America Social Commerce Market by Business Model
4.1 North America Business to Consumer (B2C) Social Commerce Market by Country
4.2 North America Business to Business (B2B) Social Commerce Market by Country
4.3 North America Consumer to Consumer (C2C) Social Commerce Market by Country
Chapter 5. North America Social Commerce Market by Product Type
5.1 North America Apparel Social Commerce Market by Country
5.2 North America Personal & Beauty Care Social Commerce Market by Country
5.3 North America Home Products Social Commerce Market by Country
5.4 North America Accessories Social Commerce Market by Country
5.5 North America Food & Beverages Social Commerce Market by Country
5.6 North America Health Supplements & Others Social Commerce Market by Country
Chapter 6. North America Social Commerce Market by Country
6.1 US Social Commerce Market
6.1.1 US Social Commerce Market by Business Model
6.1.2 US Social Commerce Market by Product Type
6.2 Canada Social Commerce Market
6.2.1 Canada Social Commerce Market by Business Model
6.2.2 Canada Social Commerce Market by Product Type
6.3 Mexico Social Commerce Market
6.3.1 Mexico Social Commerce Market by Business Model
6.3.2 Mexico Social Commerce Market by Product Type
6.4 Rest of North America Social Commerce Market
6.4.1 Rest of North America Social Commerce Market by Business Model
6.4.2 Rest of North America Social Commerce Market by Product Type
Chapter 7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Company Overview
7.1.1 Financial Analysis
7.1.2 Regional Analysis
7.1.3 Research & Development Expense
7.1.4 Recent strategies and developments:
7.1.4.1 Acquisition and Mergers:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 PayPal Holdings, Inc. (eBay)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.3 Twitter, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Microsoft Corporation (LinkedIn Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 Recent strategies and developments:
7.4.5.1 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 Alibaba Group Holdings Limited (Taobao)
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.6 Sina Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.7 Pinterest, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 Etsy, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Acquisition and Mergers:
7.8.4.2 Geographical Expansions:
7.9 Reddit, Inc. (Advance Publications, Inc.)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
7.9.2.2 Product Launches and Product Expansions:
7.10. Poshmark, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
TABLE 1 North America Social Commerce Market, 2016 - 2019, USD Million
TABLE 2 North America Social Commerce Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Social Commerce Market
TABLE 4 Product Launches And Product Expansions– Social Commerce Market
TABLE 5 Geographical Expansions– Social Commerce Market
TABLE 6 Acquisition and Mergers– Social Commerce Market
TABLE 7 North America Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 8 North America Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 9 North America Business to Consumer (B2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 10 North America Business to Consumer (B2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 11 North America Business to Business (B2B) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 12 North America Business to Business (B2B) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 13 North America Consumer to Consumer (C2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 14 North America Consumer to Consumer (C2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 15 North America Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 16 North America Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 17 North America Apparel Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 18 North America Apparel Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 19 North America Personal & Beauty Care Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 20 North America Personal & Beauty Care Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 21 North America Home Products Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 22 North America Home Products Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 23 North America Accessories Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 24 North America Accessories Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 25 North America Food & Beverages Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 26 North America Food & Beverages Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 27 North America Health Supplements & Others Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 28 North America Health Supplements & Others Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 29 North America Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 30 North America Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 31 US Social Commerce Market, 2016 - 2019, USD Million
TABLE 32 US Social Commerce Market, 2020 - 2026, USD Million
TABLE 33 US Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 34 US Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 35 US Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 36 US Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 37 Canada Social Commerce Market, 2016 - 2019, USD Million
TABLE 38 Canada Social Commerce Market, 2020 - 2026, USD Million
TABLE 39 Canada Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 40 Canada Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 41 Canada Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 42 Canada Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 43 Mexico Social Commerce Market, 2016 - 2019, USD Million
TABLE 44 Mexico Social Commerce Market, 2020 - 2026, USD Million
TABLE 45 Mexico Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 46 Mexico Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 47 Mexico Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 48 Mexico Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 49 Rest of North America Social Commerce Market, 2016 - 2019, USD Million
TABLE 50 Rest of North America Social Commerce Market, 2020 - 2026, USD Million
TABLE 51 Rest of North America Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 52 Rest of North America Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 53 Rest of North America Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 54 Rest of North America Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 55 key information – Facebook, Inc.
TABLE 56 Key Information – PayPal Holdings, Inc.
TABLE 57 Key Information – Twitter, Inc.
TABLE 58 key information – Microsoft Corporation
TABLE 59 Key Information – Alibaba Group Holdings Limited
TABLE 60 Key information – Sina Corporation
TABLE 61 Key Information – Pinterest, Inc.
TABLE 62 Key Information – Etsy, Inc.
TABLE 63 key information – Reddit, Inc.
TABLE 64 Key Information – Poshmark, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
FIG 5 Recent strategies and developments: Facebook, Inc.
FIG 6 SWOT Analysis: Facebook, Inc.
FIG 7 Recent strategies and developments: PayPal Holdings, Inc.
FIG 8 SWOT Analysis: Twitter, Inc.
FIG 9 SWOT Analysis: Microsoft Corporation
FIG 10 Recent strategies and developments: Alibaba Group Holdings Limited
FIG 11 Recent strategies and developments: Pinterest, Inc.
FIG 12 Recent strategies and developments: Etsy, Inc.
FIG 13 Recent strategies and developments: Reddit, Inc.