North America Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Social Media Listening Market would witness market growth of 13.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Social Media Listening Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,642.2 million by 2031. The Canada market is experiencing a CAGR of 15.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.5% during (2024 - 2031).

This, also known as social media monitoring, tracks social media platforms for mentions of a brand, product, service, industry, or specific topics of interest. It involves the collection of data from social media conversations and its subsequent analysis to obtain insights into consumer behaviors, opinions, and trends. By doing so, businesses can understand how their brand is perceived, identify opportunities for improvement, respond to customer feedback, and make informed decisions.

This market has emerged as a critical component of the contemporary digital landscape in response to the exponential growth and pervasive influence of social media on the way people communicate, make decisions, and interact with brands. The growth of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and countless others has revolutionized the methods of businesses regarding marketing, consumer engagement, and public relations. As a result, they has become an essential tool for brands to maintain their competitive edge in the market. 

North America's market is witnessing rapid growth, driven by high internet penetration, widespread use of social media, and the diverse presence of industries that benefit significantly from audience insights. Companies across sectors like retail, IT, and entertainment increasingly use these solutions to enhance engagement strategies, improve customer experiences, and maintain a competitive advantage in an ever-evolving market landscape. Therefore, as social media platforms become integral to consumer interactions, the demand for real-time monitoring and sentiment analysis continues to grow across the region.

Free Valuable Insights: The Social Media Listening Market is Predict to reach USD 21.3 Billion by 2031, at a CAGR of 13.7%

Based on Application, the market is segmented into Brand Management, Customer Experience Management, Marketing Campaign Management, Sales & Lead Generation, Competitive Benchmarking, Product Development & Innovation, and Other Application. Based on Solutions, the market is segmented into Software and Services. Based on Vertical, the market is segmented into Retail & E-commerce, Media & Entertainment, BFSI, Healthcare & Life Sciences, IT & Telecommunications, Travel & Hospitality, Government & Defence, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

North America Social Media Listening Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Social Media Listening Market, by Application
1.4.2 North America Social Media Listening Market, by Solutions
1.4.3 North America Social Media Listening Market, by Vertical
1.4.4 North America Social Media Listening Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis

Chapter 5. North America Social Media Listening Market by Application
5.1 North America Brand Management Market by Country
5.2 North America Customer Experience Management Market by Country
5.3 North America Marketing Campaign Management Market by Country
5.4 North America Sales & Lead Generation Market by Country
5.5 North America Competitive Benchmarking Market by Country
5.6 North America Product Development & Innovation Market by Country
5.7 North America Other Application Market by Country

Chapter 6. North America Social Media Listening Market by Solutions
6.1 North America Software Market by Country
6.2 North America Services Market by Country

Chapter 7. North America Social Media Listening Market by Vertical
7.1 North America Retail & E-commerce Market by Country
7.2 North America Media & Entertainment Market by Country
7.3 North America BFSI Market by Country
7.4 North America Healthcare & Life Sciences Market by Country
7.5 North America IT & Telecommunications Market by Country
7.6 North America Travel & Hospitality Market by Country
7.7 North America Government & Defence Market by Country
7.8 North America Other Vertical Market by Country

Chapter 8. North America Social Media Listening Market by Country
8.1 US Social Media Listening Market
8.1.1 US Social Media Listening Market by Application
8.1.2 US Social Media Listening Market by Solutions
8.1.3 US Social Media Listening Market by Vertical
8.2 Canada Social Media Listening Market
8.2.1 Canada Social Media Listening Market by Application
8.2.2 Canada Social Media Listening Market by Solutions
8.2.3 Canada Social Media Listening Market by Vertical
8.3 Mexico Social Media Listening Market
8.3.1 Mexico Social Media Listening Market by Application
8.3.2 Mexico Social Media Listening Market by Solutions
8.3.3 Mexico Social Media Listening Market by Vertical
8.4 Rest of North America Social Media Listening Market
8.4.1 Rest of North America Social Media Listening Market by Application
8.4.2 Rest of North America Social Media Listening Market by Solutions
8.4.3 Rest of North America Social Media Listening Market by Vertical
Chapter 9. Company Profiles
9.1 Hootsuite, Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Acquisition and Mergers:
9.1.3 SWOT Analysis
9.2 IBM Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional & Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Runtime Collective Limited (Brandwatch)
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Product Launches and Product Expansions:
9.4 Sprout Social, Inc.
9.4.1 Company Overview
9.5 Buffer, Inc.
9.5.1 Company Overview
9.6 Mention
9.6.1 Company Overview
9.7 Synthesio (Ipsos Synthesio, Inc.)
9.7.1 Company Overview
9.8 Brand24 Global Inc.
9.8.1 Company Overview
9.9 Meltwater
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Quid
9.10.1 Company Overview
9.11 Google LLC
9.11.1 Company Overview
9.11.2 Financial Analysis
9.11.3 Segmental and Regional Analysis
9.11.4 Research & Development Expense
9.11.5 SWOT Analysis

TABLE 1 North America Social Media Listening Market, 2020 - 2023, USD Million
TABLE 2 North America Social Media Listening Market, 2024 - 2031, USD Million
TABLE 3 North America Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 4 North America Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 5 North America Brand Management Market by Country, 2020 - 2023, USD Million
TABLE 6 North America Brand Management Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Customer Experience Management Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Customer Experience Management Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Product Development & Innovation Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Product Development & Innovation Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Other Application Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Other Application Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 20 North America Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 21 North America Software Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Software Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Services Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Services Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 26 North America Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 27 North America Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 31 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
TABLE 35 North America IT & Telecommunications Market by Country, 2020 - 2023, USD Million
TABLE 36 North America IT & Telecommunications Market by Country, 2024 - 2031, USD Million
TABLE 37 North America Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Government & Defence Market by Country, 2020 - 2023, USD Million
TABLE 40 North America Government & Defence Market by Country, 2024 - 2031, USD Million
TABLE 41 North America Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Social Media Listening Market by Country, 2020 - 2023, USD Million
TABLE 44 North America Social Media Listening Market by Country, 2024 - 2031, USD Million
TABLE 45 US Social Media Listening Market, 2020 - 2023, USD Million
TABLE 46 US Social Media Listening Market, 2024 - 2031, USD Million
TABLE 47 US Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 48 US Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 49 US Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 50 US Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 51 US Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 52 US Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 53 Canada Social Media Listening Market, 2020 - 2023, USD Million
TABLE 54 Canada Social Media Listening Market, 2024 - 2031, USD Million
TABLE 55 Canada Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 56 Canada Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 57 Canada Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 58 Canada Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 59 Canada Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 60 Canada Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 61 Mexico Social Media Listening Market, 2020 - 2023, USD Million
TABLE 62 Mexico Social Media Listening Market, 2024 - 2031, USD Million
TABLE 63 Mexico Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 64 Mexico Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 65 Mexico Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 66 Mexico Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 67 Mexico Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 68 Mexico Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 69 Rest of North America Social Media Listening Market, 2020 - 2023, USD Million
TABLE 70 Rest of North America Social Media Listening Market, 2024 - 2031, USD Million
TABLE 71 Rest of North America Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 72 Rest of North America Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 73 Rest of North America Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 74 Rest of North America Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 75 Rest of North America Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 76 Rest of North America Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 77 Key Information – Hootsuite, Inc.
TABLE 78 Key Information – IBM Corporation
TABLE 79 Key Information – Runtime Collective Limited
TABLE 80 Key Information – Sprout Social, Inc.
TABLE 81 Key Information – Buffer, Inc.
TABLE 82 Key Information – Mention
TABLE 83 Key Information – Synthesio
TABLE 84 Key Information – Brand24 Global Inc.
TABLE 85 Key Information – Meltwater
TABLE 86 Key Information – Quid
TABLE 87 Key Information – Google LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Social Media Listening Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Social Media Listening Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Social Media Listening Market
FIG 6 North America Social Media Listening Market share by Application, 2023
FIG 7 North America Social Media Listening Market share by Application, 2031
FIG 8 North America Social Media Listening Market by Application, 2020 - 2031, USD Million
FIG 9 North America Social Media Listening Market share by Solutions, 2023
FIG 10 North America Social Media Listening Market share by Solutions, 2031
FIG 11 North America Social Media Listening Market by Solutions, 2020 - 2031, USD Million
FIG 12 North America Social Media Listening Market share by Vertical, 2023
FIG 13 North America Social Media Listening Market share by Vertical, 2031
FIG 14 North America Social Media Listening Market by Vertical, 2020 - 2031, USD Million
FIG 15 North America Social Media Listening Market share by Country, 2023
FIG 16 North America Social Media Listening Market share by Country, 2031
FIG 17 North America Social Media Listening Market by Country, 2020 - 2031, USD Million
FIG 18 SWOT Analysis: Hootsuite, Inc.
FIG 19 SWOT Analysis: IBM Corporation
FIG 20 SWOT Analysis: Google LLC