The North America Subscriber Data Management Market would witness market growth of 16.2% CAGR during the forecast period (2023-2029).
Operators' primary asset today is subscriber data. Consumer spending habits are changing as more OTT services are supplied directly to customers. Telecommunications companies are connecting with their subscribers to differentiate themselves and stay competitive. And to do this, businesses are using subscriber data, such as their behavioral patterns, demographics, personal preferences, and online personas. Telecommunications companies need to acquire a single perspective of the subscriber if they are to profit fully from this data.
Subscriber data is kept and managed in distinct silos due to the proliferation of services. Service providers must update their core infrastructure to accommodate 4G and 5G (including private 5G) networks and manage current and future-generation services to serve the high-value CX-driven application cases that 5G offers. The 5G Core (5GC) cannot function without SDM, which unifies data from all different sources on a single convergent platform to provide a single, monetizable perspective of the subscriber.
The demand for SDM solutions is growing in this region due to the early adoption of cutting-edge technologies and the presence of major international SDM players in nations like Canada and the US. In addition, as more telecom service providers become available in the region, the demand for VoLTE is rising. The US has seen a growth in digital citizens and rapid telecom technology innovation over the past two decades. By 2020, more than 91% of people in the region had internet access, as stated by the World Bank.
In addition, the market is experiencing revenue growth as a result of rising demand for smart TVs, smartphones, and technological advancements such as 5G Core (5GC) technology, cloud deployment tools, and IP multimedia subsystem (IMS), as well as increasing service-based architecture (SBA) among businesses. As a result, the region's subscriber data management market is growing due to many regional businesses' increased usage of the internet and cloud services.
The US market dominated the North America Subscriber Data Management Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $3,915 million by 2029. The Canada market is showcasing a CAGR of 18.8% during (2023 - 2029). Additionally, The Mexico market would register a CAGR of 17.8% during (2023 - 2029).
Based on Network Type, the market is segmented into Mobile Networks and Fixed Networks. Based on Enterprise Size, the market is segmented into Large Enterprises and SMEs. Based on Solution, the market is segmented into Subscriber Data Repository, Subscriber Location and Device Information Management, Subscriber Identity Management and Subscriber Policy Management. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Application, the market is segmented into Mobile, Voice over Internet Protocol (VoIP) and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Subscriber Data Management Market is Projected to reach USD 16.5 Billion by 2029, at a CAGR of 17.6%
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Hewlett Packard Enterprise Company, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), Nokia Corporation, Oracle Corporation, Cisco Systems, Inc., ZTE Corporation, Telefonaktiebolaget LM Ericsson, Optiva, Inc., Amdocs Limited, and Enea AB.
By Network Type
By Enterprise Size
By Solution
By Deployment
By Application
By Country
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