The North America Tissue Paper Market would witness market growth of 2.5% CAGR during the forecast period (2023-2030).
Tissue paper is essential to ensuring household sanitation and cleanliness. Rising household and commercial awareness of the importance of hygienic and sanitary practices is fueling tissue product demand. Large quantities of tissue paper products are used for cleansing and sanitary purposes in corporate offices, catering establishments, and hospitals. To avoid bacterial and viral infection and preserve their health, consumers prefer sanitizing property-based hygienic products today. Increasing consumer demand for innovative tissue products that offer improved protection against pathogens and viruses accelerates market expansion.
The requirement for biodegradable tissue paper products is anticipated to be driven by the expansion of government initiatives promoting the creation of environmentally friendly and sustainable consumer goods. Therefore, major key market players are investing in producing recyclable and biodegradable products to reduce the extensive cutting of trees, easing the environmental burden. In the coming years, the increasing incorporation of a variety of natural constituents in the production of tissue paper, like almond oils, aloe vera, etc., that help to reduce the spread of bacterial infections is anticipated to contribute to the expansion of this market.
As disposable income in North America rises, individuals may be more likely to purchase convenience items such as tissue paper. A growing awareness of environmental concerns may increase the demand for sustainable and environmentally friendly facial tissue products, prompting manufacturers to create greener alternatives. Each year, a significant number of visitors visit North America. Tourism can increase demand for facial tissue packets that are conveniently sized for travel. Due to their "vegan," "natural," "organic," "botanical," and "free from" labels, millennials and Generation Z consumers are growing their use of hygiene products, especially personal care products. All of these factors are anticipated to expand North America's market.
The US market dominated the North America Tissue Paper Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $5.1 Billion by 2030. The Canada market is estimated to grow at a CAGR of 4.8% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 3.9% during (2023 - 2030).
Based on Application, the market is segmented into At Home, and Away From Home. Based on Product Type, the market is segmented into Paper Tissues (made from pulp), Facial Tissue, Wet Wipes, and Others. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Tissue Paper Market is Projected to reach USD 25.1 Billion by 2030, at a CAGR of 3.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Georgia-Pacific LLC (Koch Industries, Inc.), Kruger Inc., Kimberly-Clark Corporation, Essity AB, Naturelle Consumer Products Ltd, Solaris Paper, Inc., Seventh Generation, Inc. (Unilever PLC), Hengan International Group Company Limited, Asia Pulp and Paper Group Sinar Mas
Scope of the Study
Market Segments Covered in the Report:
By Application
By Product Type
- Paper Tissues (made from pulp)
- Facial Tissue
- Wet Wipes
- Others
By Distribution Channel
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- The Procter and Gamble Company
- Georgia-Pacific LLC (Koch Industries, Inc.)
- Kruger Inc.
- Kimberly-Clark Corporation
- Essity AB
- Naturelle Consumer Products Ltd
- Solaris Paper, Inc.
- Seventh Generation, Inc. (Unilever PLC)
- Hengan International Group Company Limited
- Asia Pulp and Paper Group Sinar Mas
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Tissue Paper Market, by Application
1.4.2 North America Tissue Paper Market, by Product Type
1.4.3 North America Tissue Paper Market, by Distribution Channel
1.4.4 North America Tissue Paper Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Force Analysis
Chapter 4. North America Tissue Paper Market by Application
4.1 North America At Home Market by Country
4.2 North America Away From Home Market by Country
Chapter 5. North America Tissue Paper Market by Product Type
5.1 North America Paper Tissues (made from pulp) Market by Country
5.2 North America Facial Tissue Market by Country
5.3 North America Wet Wipes Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Tissue Paper Market by Distribution Channel
6.1 North America Offline Market by Country
6.2 North America Online Market by Country
Chapter 7. North America Tissue Paper Market by Country
7.1 US Tissue Paper Market
7.1.1 US Tissue Paper Market by Application
7.1.2 US Tissue Paper Market by Product Type
7.1.3 US Tissue Paper Market by Distribution Channel
7.2 Canada Tissue Paper Market
7.2.1 Canada Tissue Paper Market by Application
7.2.2 Canada Tissue Paper Market by Product Type
7.2.3 Canada Tissue Paper Market by Distribution Channel
7.3 Mexico Tissue Paper Market
7.3.1 Mexico Tissue Paper Market by Application
7.3.2 Mexico Tissue Paper Market by Product Type
7.3.3 Mexico Tissue Paper Market by Distribution Channel
7.4 Rest of North America Tissue Paper Market
7.4.1 Rest of North America Tissue Paper Market by Application
7.4.2 Rest of North America Tissue Paper Market by Product Type
7.4.3 Rest of North America Tissue Paper Market by Distribution Channel
Chapter 8. Company Profiles
8.1 The Procter and Gamble Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Georgia-Pacific LLC (Koch Industries, Inc.)
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Kruger Inc.
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Product Launches and Product Expansions:
8.3.2.2 Acquisition and Mergers:
8.3.3 SWOT Analysis
8.4 Kimberly-Clark Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.5.2 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 Essity AB
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Partnerships, Collaborations, and Agreements:
8.5.5.2 Acquisition and Mergers:
8.5.6 SWOT Analysis
8.6 Naturelle Consumer Products Ltd
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Solaris Paper, Inc.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Seventh Generation, Inc. (Unilever PLC)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 SWOT Analysis
8.9 Hengan International Group Company Limited
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. Asia Pulp and Paper Group Sinar Mas
8.10.1 Company Overview
8.10.2 SWOT Analysis
TABLE 1 North America Tissue Paper Market, 2019 - 2022, USD Million
TABLE 2 North America Tissue Paper Market, 2023 - 2030, USD Million
TABLE 3 North America Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 4 North America Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 5 North America At Home Market by Country, 2019 - 2022, USD Million
TABLE 6 North America At Home Market by Country, 2023 - 2030, USD Million
TABLE 7 North America Away From Home Market by Country, 2019 - 2022, USD Million
TABLE 8 North America Away From Home Market by Country, 2023 - 2030, USD Million
TABLE 9 North America Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 10 North America Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 11 North America Paper Tissues (made from pulp) Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Paper Tissues (made from pulp) Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Facial Tissue Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Facial Tissue Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Wet Wipes Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Wet Wipes Market by Country, 2023 - 2030, USD Million
TABLE 17 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 18 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 20 North America Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 21 North America Offline Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Offline Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Online Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Online Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Tissue Paper Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Tissue Paper Market by Country, 2023 - 2030, USD Million
TABLE 27 US Tissue Paper Market, 2019 - 2022, USD Million
TABLE 28 US Tissue Paper Market, 2023 - 2030, USD Million
TABLE 29 US Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 30 US Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 31 US Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 32 US Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 33 US Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 34 US Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 35 Canada Tissue Paper Market, 2019 - 2022, USD Million
TABLE 36 Canada Tissue Paper Market, 2023 - 2030, USD Million
TABLE 37 Canada Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 38 Canada Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 39 Canada Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 40 Canada Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 41 Canada Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 42 Canada Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 43 Mexico Tissue Paper Market, 2019 - 2022, USD Million
TABLE 44 Mexico Tissue Paper Market, 2023 - 2030, USD Million
TABLE 45 Mexico Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 46 Mexico Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 47 Mexico Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 48 Mexico Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 49 Mexico Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 50 Mexico Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 51 Rest of North America Tissue Paper Market, 2019 - 2022, USD Million
TABLE 52 Rest of North America Tissue Paper Market, 2023 - 2030, USD Million
TABLE 53 Rest of North America Tissue Paper Market by Application, 2019 - 2022, USD Million
TABLE 54 Rest of North America Tissue Paper Market by Application, 2023 - 2030, USD Million
TABLE 55 Rest of North America Tissue Paper Market by Product Type, 2019 - 2022, USD Million
TABLE 56 Rest of North America Tissue Paper Market by Product Type, 2023 - 2030, USD Million
TABLE 57 Rest of North America Tissue Paper Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 58 Rest of North America Tissue Paper Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 59 Key Information – The Procter and Gamble Company
TABLE 60 Key Information – Georgia-Pacific LLC
TABLE 61 Key Information – Kruger Inc.
TABLE 62 Key Information – Kimberly-Clark Corporation
TABLE 63 Key Information – Essity AB
TABLE 64 Key Information – Naturelle Consumer Products Ltd
TABLE 65 Key Information – Solaris Paper, Inc.
TABLE 66 Key Information – Seventh Generation, Inc.
TABLE 67 Key Information – Hengan International Group Company Limited
TABLE 68 Key Information – Asia Pulp and Paper Group Sinar Mas
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Tissue Paper Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Tissue Paper Market
FIG 4 Porter’s Five Force Analysis: Tissue Paper Market
FIG 5 North America Tissue Paper Market share by Application, 2022
FIG 6 North America Tissue Paper Market share by Application, 2030
FIG 7 North America Tissue Paper Market by Application, 2019 - 2030, USD Million
FIG 8 North America Tissue Paper Market share by Product Type, 2022
FIG 9 North America Tissue Paper Market share by Product Type, 2030
FIG 10 North America Tissue Paper Market by Product Type, 2019 - 2030, USD Million
FIG 11 North America Tissue Paper Market share by Distribution Channel, 2022
FIG 12 North America Tissue Paper Market share by Distribution Channel, 2030
FIG 13 North America Tissue Paper Market by Distribution Channel, 2019 - 2030, USD Million
FIG 14 North America Tissue Paper Market share by Country, 2022
FIG 15 North America Tissue Paper Market share by Country, 2030
FIG 16 North America Tissue Paper Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT analysis: The Procter and Gamble Company
FIG 18 SWOT analysis: Georgia-Pacific LLC
FIG 19 Recent strategies and developments: Kruger Inc.
FIG 20 SWOT analysis: KRUGER INC.
FIG 21 Recent strategies and developments: Kimberly-Clark Corporation
FIG 22 SWOT analysis: Kimberly-Clark Corporation
FIG 23 Recent strategies and developments: Essity AB
FIG 24 SWOT Analysis: Essity AB
FIG 25 SWOT analysis: NATURELLE CONSUMER PRODUCTS LTD
FIG 26 SWOT analysis: Solaris Paper, Inc.
FIG 27 SWOT analysis: Seventh Generation, Inc.
FIG 28 SWOT analysis: HENGAN INTERNATIONAL GROUP COMPANY LIMITED
FIG 29 SWOT analysis: Asia Pulp and Paper Group Sinar Mas