The North America Tomato Powder Market would witness market growth of 11.1% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 11,064.0 tonnes, showcasing a growth of 4.7% (2020-2023).
In beverages, tomato powder is used in juices, sports drinks, and health beverages, providing a rich source of nutrients like lycopene and vitamins. It adds natural tomato flavor, enhancing tomato-based drinks and blends. The powder is also used in rehydration beverages and savory drink formulations, where its tangy flavor and nutritional content make it a preferred ingredient. Thus, the Canada market is expected to utilize 840.8 tonnes of tomato powder in beverages application by the year 2031.
The US market dominated the North America Tomato Powder Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $958.1 million by 2031. The Canada market is experiencing a CAGR of 13.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 12.5% during (2024 - 2031).
Online platforms such as Amazon, Alibaba, and specialized food retailers have facilitated international shipping, making it possible for consumers to purchase products that might not be readily available in their local markets. As per the UNCTAD report, the proportion of online retail sales in total retail sales increased from 16% in 2019 to over 19% in 2021.
Moreover, by reducing entry barriers and fostering the trade of specialty food products, this expansion has provided manufacturers of tomato powder with new opportunities to enter international markets without the necessity of extensive physical distribution networks.
In Canada, the increasing demand for tomato powder is similarly tied to the growing popularity of bakery and confectionery products, with a particular focus on organic and gluten-free offerings. Canadian consumers strongly prefer clean-label and organic baked goods, and tomato powder, with its natural color and flavor, fits seamlessly into these products. The rise of specialty bakeries offering gluten-free, vegan, and organic options has created a fertile market for tomato powder, often used in gluten-free breads, crackers, and savory snacks to improve texture and taste. Focusing on health-conscious, allergen-friendly, and organic products in Canada will likely keep the demand for tomato powder growing in the bakery segment.
Free Valuable Insights: The Tomato Powder Market is Predict to reach USD 3.7 Billion by 2031, at a CAGR of 11.6%
Based on Product Type, the market is segmented into Conventional and Organic. Based on Application, the market is segmented into Soups, Sauces, & Gravies, Beverage, Sweet & Savory Snacks, Bakery & Confectionery, and Other Applications. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Other Distribution Channels. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
By Product Type (Volume, Tonnes, USD Billion, 2020-2031)
By Application (Volume, Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
By Country (Volume, Tonnes, USD Billion, 2020-2031)
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