The North America Toys and Games Market would witness market growth of 3.2% CAGR during the forecast period (2021-2027).
The rising interest of parents in green toys, growing awareness of the cognitive benefits of building toys, the rapid expansion of mobile-based gaming, and the revival of traditional toys and video games are aspects that are witnessed to escalate the growth of the market. Furthermore, the toys and games market is projected to be fuelled by the rising popularity of conventional recreational activities in younger and infant children. Besides, the growing interest of the younger generation towards old-school games at social gatherings is liable to accelerate the expansion of the market. The growing rate of revived retro games is anticipated to fuel the growth of the toys and games market during the forecasting period.
Organizations are vigorously shifting their product offerings by introducing e-stores and retailing products via e-commerce platforms, like Walmart Online, eBay, and Amazon. These online platforms have become an alternative for physical sales and marketing and are also cost-efficient and feasible.
Due to the outbreak of COVID-19, the Canadian toys and games market has confronted unstable operating conditions in the past few months. To come back in the same position and to stay competitive, Canadian operators have lowered the prices of products along with economical imports from other nations at reasonable labor costs to give strong competition to the competitors. Whereas, toys and games witnessed an upliftment in sales through an online platform, which are offering lucrative opportunities for manufacturers present in the US.
In addition, the US is the major exporter of the total Canadian toys and games imports but is highly challenged by the reduced costs of Chinese imports. Canadian consumers are greatly following the latest trends and thus, consumers are shifting towards video and electronic games, owing to the rising number of free games for mobile devices and tablets. As stated by the American Academy of Pediatrics, toys and games play a vital role in the development of children as it contributes to physical, social, emotional, and cognitive well-being of children & youth. Hence, it is estimated that the demand for toys and games will increase in the coming years; thereby a significant rise would be witnessed in the growth of the toys and games market.
The US market dominated the North America Online Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $25,128.3 million by 2027. The Canada market is experiencing a CAGR of 6.1% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 5.2% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Toys and Games Market is Estimated to Reach USD 469 Billion by 2027 at a CAGR of 6.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).
Scope of the Study
Market Segments Covered in the Report:
By Distribution Channel
By Product Type
- Electronic Games
- Outdoor & Sports
- Games and Puzzles
- Dolls
- Preschool Toys
- Others
By End User
- 0 - 8 age
- 9 - 15 age
- 15 age & above
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Sony Corporation (Sony Interactive Entertainment LLC)
- VTech Holdings Limited
- NetEase, Inc.
- LEGO Group (KIRKBI A/S)
- Dream International Limited
- Nintendo Co., Ltd.
- Mattel, Inc.
- JAKKS Pacific, Inc.
- Playmates Toys Limited (Playmates Holdings Ltd.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Toys and Games Market, by Distribution Channel
1.4.2 North America Toys and Games Market, by Product Type
1.4.3 North America Toys and Games Market, by End User
1.4.4 North America Toys and Games Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. North America Toys and Games Market by Distribution Channel
4.1 North America Offline Market by Country
4.2 North America Online Market by Country
Chapter 5. North America Toys and Games Market by Product Type
5.1 North America Electronic Games Market by Country
5.2 North America Outdoor & Sports Market by Country
5.3 North America Games and Puzzles Market by Country
5.4 North America Dolls Market by Country
5.5 North America Preschool Toys Market by Country
5.6 North America Other Product Type Market by Country
Chapter 6. North America Toys and Games Market by End User
6.1 North America 0 - 8 age Market by Country
6.2 North America 9 - 15 age Market by Country
6.3 North America 15 age & above Market by Country
Chapter 7. North America Toys and Games Market by Country
7.1 US Toys and Games Market
7.1.1 US Toys and Games Market by Distribution Channel
7.1.2 US Toys and Games Market by Product Type
7.1.3 US Toys and Games Market by End User
7.2 Canada Toys and Games Market
7.2.1 Canada Toys and Games Market by Distribution Channel
7.2.2 Canada Toys and Games Market by Product Type
7.2.3 Canada Toys and Games Market by End User
7.3 Mexico Toys and Games Market
7.3.1 Mexico Toys and Games Market by Distribution Channel
7.3.2 Mexico Toys and Games Market by Product Type
7.3.3 Mexico Toys and Games Market by End User
7.4 Rest of North America Toys and Games Market
7.4.1 Rest of North America Toys and Games Market by Distribution Channel
7.4.2 Rest of North America Toys and Games Market by Product Type
7.4.3 Rest of North America Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
TABLE 1 North America Toys and Games Market, 2017 - 2020, USD Million
TABLE 2 North America Toys and Games Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Toys and Games Market
TABLE 4 Product Launches And Product Expansions– Toys and Games Market
TABLE 5 Acquisition and Mergers– Toys and Games Market
TABLE 6 North America Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 7 North America Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 8 North America Offline Market by Country, 2017 - 2020, USD Million
TABLE 9 North America Offline Market by Country, 2021 - 2027, USD Million
TABLE 10 North America Online Market by Country, 2017 - 2020, USD Million
TABLE 11 North America Online Market by Country, 2021 - 2027, USD Million
TABLE 12 North America Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 13 North America Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 14 North America Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 15 North America Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 16 North America Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 17 North America Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 18 North America Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 19 North America Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 20 North America Dolls Market by Country, 2017 - 2020, USD Million
TABLE 21 North America Dolls Market by Country, 2021 - 2027, USD Million
TABLE 22 North America Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 23 North America Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 24 North America Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 25 North America Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 26 North America Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 27 North America Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 28 North America 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 29 North America 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 30 North America 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 31 North America 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 32 North America 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 33 North America 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 34 North America Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 35 North America Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 36 US Toys and Games Market, 2017 - 2020, USD Million
TABLE 37 US Toys and Games Market, 2021 - 2027, USD Million
TABLE 38 US Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 39 US Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 40 US Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 41 US Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 42 US Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 43 US Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 44 Canada Toys and Games Market, 2017 - 2020, USD Million
TABLE 45 Canada Toys and Games Market, 2021 - 2027, USD Million
TABLE 46 Canada Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 47 Canada Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 48 Canada Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 49 Canada Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 50 Canada Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 51 Canada Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 52 Mexico Toys and Games Market, 2017 - 2020, USD Million
TABLE 53 Mexico Toys and Games Market, 2021 - 2027, USD Million
TABLE 54 Mexico Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 55 Mexico Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 56 Mexico Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 57 Mexico Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 58 Mexico Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 59 Mexico Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 60 Rest of North America Toys and Games Market, 2017 - 2020, USD Million
TABLE 61 Rest of North America Toys and Games Market, 2021 - 2027, USD Million
TABLE 62 Rest of North America Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 63 Rest of North America Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 64 Rest of North America Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 65 Rest of North America Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 66 Rest of North America Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 67 Rest of North America Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 68 key information – Microsoft Corporation
TABLE 69 Key Information – Sony Corporation
TABLE 70 key information – VTech Holdings Limited
TABLE 71 key information – NetEase, Inc.
TABLE 72 key information – LEGO Group
TABLE 73 key information – Dream International Limited
TABLE 74 key information – Nintendo Co., Ltd.
TABLE 75 key information – Mattel, Inc.
TABLE 76 key information – JAKKS Pacific, Inc.
TABLE 77 key information – Playmates Toys Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2017, Jun – 2021, Aug) Leading Players
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Sony Corporation
FIG 8 Swot analysis: sony corporation
FIG 9 Recent strategies and developments: VTech Holdings Limited
FIG 10 Recent strategies and developments: NetEase, Inc.
FIG 11 Recent strategies and developments: Nintendo Co., Ltd.