The North America User Experience (UX) Research Software Market would witness market growth of 10.9% CAGR during the forecast period (2024-2031).
The US market dominated the North America User Experience (UX) Research Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $227.9 million by 2031. The Canada market is experiencing a CAGR of 13.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 12.3% during (2024 - 2031).
With the rise of remote and hybrid work models, businesses are turning to UX research software to facilitate user testing with participants. Cloud-based research tools allow organizations to conduct user testing remotely, expanding the reach and diversity of feedback. Consumers today have high expectations regarding the usability and design of digital products. As such, businesses invest in UX research software to better understand user behaviors and adapt their offerings to meet these expectations, resulting in improved customer satisfaction and loyalty.
As the digital landscape continues to evolve, so does the user experience (UX) research software market. Artificial Intelligence (AI) and machine learning are increasingly integrated into UX research software to automate data analysis, identify patterns, and predict user behaviour. This allows businesses to gain deeper insights with less manual effort, leading to more efficient design processes.
Rising healthcare investments in Canada and the strong automotive manufacturing sector in Mexico are two significant factors driving digital transformation in both countries. By enhancing customer interactions, digital interfaces, and overall user journeys, businesses in both regions are seeking to optimize their services, which in turn drives the growth of the user experience (UX) research software market.
Free Valuable Insights: The User Experience (UX) Research Software Market is Predict to reach USD 896.19 Million by 2031, at a CAGR of 11.4%
Based on Deployment, the market is segmented into On-premises and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprise and SMEs. Based on Industry, the market is segmented into Financial Services, Retail & Consumer Goods, Healthcare & Pharmaceuticals, Automotive, Travel & Hospitality, and Other Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Typeform
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- UserZoom (UserTesting Group)
- Optimal Workshop Ltd.
- Lookback Group, Inc
- PlaybookUX LLC
- Maze
- Dovetail Research Pty. Ltd.
- UsabilityHub Pty Ltd (Lyssna)
- Hotjar Ltd. (ContentSquare)
North America User Experience (UX) Research Software Market Report Segmentation
By Deployment
By Enterprise Type
By Industry
- Financial Services
- Retail & Consumer Goods
- Healthcare & Pharmaceuticals
- Automotive
- Travel & Hospitality
- Other Industry
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America User Experience (UX) Research Software Market, by Deployment
1.4.2 North America User Experience (UX) Research Software Market, by Enterprise Type
1.4.3 North America User Experience (UX) Research Software Market, by Industry
1.4.4 North America User Experience (UX) Research Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America User Experience (UX) Research Software Market by Deployment
4.1 North America On-premises Market by Country
4.2 North America Cloud Market by Country
Chapter 5. North America User Experience (UX) Research Software Market by Enterprise Type
5.1 North America Large Enterprise Market by Country
5.2 North America SMEs Market by Country
Chapter 6. North America User Experience (UX) Research Software Market by Industry
6.1 North America Financial Services Market by Country
6.2 North America Retail & Consumer Goods Market by Country
6.3 North America Healthcare & Pharmaceuticals Market by Country
6.4 North America Automotive Market by Country
6.5 North America Travel & Hospitality Market by Country
6.6 North America Other Industry Market by Country
Chapter 7. North America User Experience (UX) Research Software Market by Country
7.1 US User Experience (UX) Research Software Market
7.1.1 US User Experience (UX) Research Software Market by Deployment
7.1.2 US User Experience (UX) Research Software Market by Enterprise Type
7.1.3 US User Experience (UX) Research Software Market by Industry
7.2 Canada User Experience (UX) Research Software Market
7.2.1 Canada User Experience (UX) Research Software Market by Deployment
7.2.2 Canada User Experience (UX) Research Software Market by Enterprise Type
7.2.3 Canada User Experience (UX) Research Software Market by Industry
7.3 Mexico User Experience (UX) Research Software Market
7.3.1 Mexico User Experience (UX) Research Software Market by Deployment
7.3.2 Mexico User Experience (UX) Research Software Market by Enterprise Type
7.3.3 Mexico User Experience (UX) Research Software Market by Industry
7.4 Rest of North America User Experience (UX) Research Software Market
7.4.1 Rest of North America User Experience (UX) Research Software Market by Deployment
7.4.2 Rest of North America User Experience (UX) Research Software Market by Enterprise Type
7.4.3 Rest of North America User Experience (UX) Research Software Market by Industry
Chapter 8. Company Profiles
8.1 Typeform
8.1.1 Company Overview
8.2 Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
8.2.1 Company Overview
8.3 UserZoom (UserTesting Group)
8.3.1 Company Overview
8.4 Optimal Workshop Ltd.
8.4.1 Company Overview
8.5 Lookback Group, Inc.
8.5.1 Company Overview
8.6 PlaybookUX LLC
8.6.1 Company Overview
8.7 Maze
8.7.1 Company Overview
8.8 Dovetail Research Pty. Ltd.
8.8.1 Company Overview
8.9 UsabilityHub Pty Ltd (Lyssna)
8.9.1 Company Overview
8.10. Hotjar Ltd. (ContentSquare)
8.10.1 Company Overview
TABLE 1 North America User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 2 North America User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 3 North America User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 4 North America User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 5 North America On-premises Market by Country, 2020 - 2023, USD Million
TABLE 6 North America On-premises Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Cloud Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Cloud Market by Country, 2024 - 2031, USD Million
TABLE 9 North America User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 10 North America User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 11 North America Large Enterprise Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Large Enterprise Market by Country, 2024 - 2031, USD Million
TABLE 13 North America SMEs Market by Country, 2020 - 2023, USD Million
TABLE 14 North America SMEs Market by Country, 2024 - 2031, USD Million
TABLE 15 North America User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 16 North America User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 17 North America Financial Services Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Financial Services Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Retail & Consumer Goods Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Retail & Consumer Goods Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Automotive Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Automotive Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Other Industry Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Other Industry Market by Country, 2024 - 2031, USD Million
TABLE 29 North America User Experience (UX) Research Software Market by Country, 2020 - 2023, USD Million
TABLE 30 North America User Experience (UX) Research Software Market by Country, 2024 - 2031, USD Million
TABLE 31 US User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 32 US User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 33 US User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 34 US User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 35 US User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 36 US User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 37 US User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 38 US User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 39 Canada User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 40 Canada User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 41 Canada User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 42 Canada User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 43 Canada User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 44 Canada User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 45 Canada User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 46 Canada User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 47 Mexico User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 48 Mexico User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 49 Mexico User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 50 Mexico User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 51 Mexico User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 52 Mexico User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 53 Mexico User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 54 Mexico User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 55 Rest of North America User Experience (UX) Research Software Market, 2020 - 2023, USD Million
TABLE 56 Rest of North America User Experience (UX) Research Software Market, 2024 - 2031, USD Million
TABLE 57 Rest of North America User Experience (UX) Research Software Market by Deployment, 2020 - 2023, USD Million
TABLE 58 Rest of North America User Experience (UX) Research Software Market by Deployment, 2024 - 2031, USD Million
TABLE 59 Rest of North America User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2023, USD Million
TABLE 60 Rest of North America User Experience (UX) Research Software Market by Enterprise Type, 2024 - 2031, USD Million
TABLE 61 Rest of North America User Experience (UX) Research Software Market by Industry, 2020 - 2023, USD Million
TABLE 62 Rest of North America User Experience (UX) Research Software Market by Industry, 2024 - 2031, USD Million
TABLE 63 Key Information – Typeform
TABLE 64 Key Information – Qualtrics, LLC
TABLE 65 Key Information – UserZoom
TABLE 66 Key Information – Optimal Workshop Ltd.
TABLE 67 Key Information – Lookback Group, Inc.
TABLE 68 Key Information – PlaybookUX LLC
TABLE 69 Key Information – Maze
TABLE 70 Key Information – Dovetail Research Pty. Ltd.
TABLE 71 Key Information – UsabilityHub Pty Ltd
TABLE 72 Key Information – Hotjar Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America User Experience (UX) Research Software Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting User Experience (UX) Research Software Market
FIG 4 Porter’s Five Forces Analysis – User Experience (UX) Research Software Market
FIG 5 North America User Experience (UX) Research Software Market share by Deployment, 2023
FIG 6 North America User Experience (UX) Research Software Market share by Deployment, 2031
FIG 7 North America User Experience (UX) Research Software Market by Deployment, 2020 - 2031, USD Million
FIG 8 North America User Experience (UX) Research Software Market share by Enterprise Type, 2023
FIG 9 North America User Experience (UX) Research Software Market share by Enterprise Type, 2031
FIG 10 North America User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2031, USD Million
FIG 11 North America User Experience (UX) Research Software Market share by Industry, 2023
FIG 12 North America User Experience (UX) Research Software Market share by Industry, 2031
FIG 13 North America User Experience (UX) Research Software Market by Enterprise Type, 2020 - 2031, USD Million
FIG 14 North America User Experience (UX) Research Software Market share by Country, 2023
FIG 15 North America User Experience (UX) Research Software Market share by Country, 2031
FIG 16 North America User Experience (UX) Research Software Market by Country, 2020 - 2031, USD Million
FIG 15 North America User Experience (UX) Research Software Market share by Country, 2031
FIG 16 North America User Experience (UX) Research Software Market by Country, 2020 - 2031, USD Million