The North America User Generated Content Platform Market would witness market growth of 22.5% CAGR during the forecast period (2021-2027).
The emergence of digital commerce and the extending consumer unwillingness for intrusive marketing strategies have pushed various brands and advertisers to launch user-generated content in order to establish engagement and connection with them. Latest formats like live streaming and augmented reality (AR) filters & lenses have paved the way for consumers with new methods to develop content. They have provided marketing firms new tactics to deploy user-generated content for their marketing and advertising activities.
For example, Twitch’s, a video live streaming service based in America, notes that its viewership grew significantly as people are showing high willingness to connect with the live streaming platform. There are numerous advantages to use UGC for advertising and marketing activities for brands and their agencies. Some of the major advantages of using UGC include higher brand affinity & engagement, huge trust in online content, robust search engine optimization (SEO), more earned media, and unexplored research possibilities.
The availability of the key players of the market in the North American region has paved the way for the growth of the regional market. User-generated content is basically any content such as images, text, videos, and reviews developed by individuals instead of brands. The brands like to share UGC on their own social media website, accounts, and other marketing platforms.
Brands adopt UGC as consumers are more likely to see user-generated content as real in comparison to the content developed by the brands. The utilization of user-generated content for marketing purposes is constantly growing. As the region is home to some of the leading brands across every sector, the growth of the UGC platform would witness bright prospects in the coming years.
The US market dominated the North America User Generated Content Platform Individual Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $1,260.5 million by 2027. The Canada market is experiencing a CAGR of 27.5% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 26.4% during (2021 - 2027).
Based on Product Type, the market is segmented into Audio and Video (including live streaming), Social Media, Advertising & Promotions, Websites, Blogs and Others. Based on End User, the market is segmented into Enterprises and Individual. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global User Generated Content Platform Market is Estimated to Reach USD 13.7 Billion by 2027 at a CAGR of 24.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include CrowdRiff, Yotpo Ltd., Walls.io, Stackla Pty. Ltd. (Nosto Solutions Oy), TINT (Filestack), Social Native (Olapic), Emplifi Inc., Bazaarvoice (Curalate, Inc.), Monotype Imaging Holdings, Inc. (HGGC), and PowerReviews
Scope of the Study
Market Segments Covered in the Report:
By Product Type
- Audio and Video (including live streaming)
- Social Media
- Advertising & Promotions
- Websites
- Blogs
- Others
By End User
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- CrowdRiff
- Yotpo Ltd.
- Walls.io
- Stackla Pty. Ltd. (Nosto Solutions Oy)
- TINT (Filestack)
- Social Native (Olapic)
- Emplifi Inc.
- Bazaarvoice (Curalate, Inc.)
- Monotype Imaging Holdings, Inc. (HGGC)
- PowerReviews
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America User Generated Content Platform Market, by Product Type
1.4.2 North America User Generated Content Platform Market, by End User
1.4.3 North America User Generated Content Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Recent Industry Wide Strategic Developments
3.1.1 Partnerships, Collaborations and Agreements
3.1.2 Product Launches and Product Expansions
3.1.3 Acquisition and Mergers
3.2 Top Winning Strategies
3.2.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.2.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, May) Leading Players
Chapter 4. North America User Generated Content Platform Market by End-user
4.1 North America User Generated Content Platform Enterprises Market by Country
4.2 North America User Generated Content Platform Individual Market by Country
Chapter 5. North America User Generated Content Platform Market by Product Type
5.1 North America Audio and Video (including live streaming) User Generated Content Platform Market by Country
5.2 North America Social Media User Generated Content Platform Market by Country
5.3 North America Advertising & Promotions User Generated Content Platform Market by Country
5.4 North America Websites User Generated Content Platform Market by Country
5.5 North America Blogs User Generated Content Platform Market by Country
5.6 North America Other Product Type User Generated Content Platform Market by Country
Chapter 6. North America User Generated Content Platform Market by Country
6.1 US User Generated Content Platform Market
6.1.1 US User Generated Content Platform Market by End-user
6.1.2 US User Generated Content Platform Market by Product Type
6.2 Canada User Generated Content Platform Market
6.2.1 Canada User Generated Content Platform Market by End-user
6.2.2 Canada User Generated Content Platform Market by Product Type
6.3 Mexico User Generated Content Platform Market
6.3.1 Mexico User Generated Content Platform Market by End-user
6.3.2 Mexico User Generated Content Platform Market by Product Type
6.4 Rest of North America User Generated Content Platform Market
6.4.1 Rest of North America User Generated Content Platform Market by End-user
6.4.2 Rest of North America User Generated Content Platform Market by Product Type
Chapter 7. Company Profiles
7.1 CrowdRiff
7.1.1 Company Overview
7.1.2 Recent strategies and developments:
7.1.2.1 Partnerships, Collaborations, and Agreements:
7.2 Yotpo Ltd.
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Partnerships, Collaborations, and Agreements:
7.2.2.2 Product Launches and Product Expansions:
7.2.2.3 Acquisition and Mergers:
7.3 Walls.io
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Partnerships, Collaborations, and Agreements:
7.4 Stackla Pty. Ltd. (Nosto Solutions Oy)
7.4.1 Company Overview
7.4.2 Recent strategies and developments:
7.4.2.1 Partnerships, Collaborations, and Agreements:
7.4.2.2 Product Launches and Product Expansions:
7.5 TINT (Filestack)
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Partnerships, Collaborations, and Agreements:
7.5.2.2 Product Launches and Product Expansions:
7.6 Social Native (Olapic)
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Product Launches and Product Expansions:
7.7 Pixlee
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 Bazaarvoice (Curalate, Inc.)
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.8.2.2 Product Launches and Product Expansions:
7.8.2.3 Acquisition and Mergers:
7.9 Monotype Imaging Holdings, Inc. (HGGC)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Product Launches and Product Expansions:
7.9.2.2 Acquisition and Mergers:
7.10. PowerReviews
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Partnerships, Collaborations, and Agreements:
7.10.2.2 Product Launches and Product Expansions:
7.10.2.3 Acquisition and Mergers:
TABLE 1 North America User Generated Content Platform Market, 2017 - 2020, USD Million
TABLE 2 North America User Generated Content Platform Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– User Generated Content Platform Market
TABLE 4 Product Launches And Product Expansions– User Generated Content Platform Market
TABLE 5 Acquisition and Mergers– User Generated Content Platform Market
TABLE 6 North America User Generated Content Platform Market by End-user, 2017 - 2020, USD Million
TABLE 7 North America User Generated Content Platform Market by End-user, 2021 - 2027, USD Million
TABLE 8 North America User Generated Content Platform Enterprises Market by Country, 2017 - 2020, USD Million
TABLE 9 North America User Generated Content Platform Enterprises Market by Country, 2021 - 2027, USD Million
TABLE 10 North America User Generated Content Platform Individual Market by Country, 2017 - 2020, USD Million
TABLE 11 North America User Generated Content Platform Individual Market by Country, 2021 - 2027, USD Million
TABLE 12 North America User Generated Content Platform Market by Product Type, 2017 - 2020, USD Million
TABLE 13 North America User Generated Content Platform Market by Product Type, 2021 - 2027, USD Million
TABLE 14 North America Audio and Video (including live streaming) User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 15 North America Audio and Video (including live streaming) User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 16 North America Social Media User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 17 North America Social Media User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 18 North America Advertising & Promotions User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 19 North America Advertising & Promotions User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 20 North America Websites User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 21 North America Websites User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 22 North America Blogs User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 23 North America Blogs User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 24 North America Other Product Type User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 25 North America Other Product Type User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 26 North America User Generated Content Platform Market by Country, 2017 - 2020, USD Million
TABLE 27 North America User Generated Content Platform Market by Country, 2021 - 2027, USD Million
TABLE 28 US User Generated Content Platform Market, 2017 - 2020, USD Million
TABLE 29 US User Generated Content Platform Market, 2021 - 2027, USD Million
TABLE 30 US User Generated Content Platform Market by End-user, 2017 - 2020, USD Million
TABLE 31 US User Generated Content Platform Market by End-user, 2021 - 2027, USD Million
TABLE 32 US User Generated Content Platform Market by Product Type, 2017 - 2020, USD Million
TABLE 33 US User Generated Content Platform Market by Product Type, 2021 - 2027, USD Million
TABLE 34 Canada User Generated Content Platform Market, 2017 - 2020, USD Million
TABLE 35 Canada User Generated Content Platform Market, 2021 - 2027, USD Million
TABLE 36 Canada User Generated Content Platform Market by End-user, 2017 - 2020, USD Million
TABLE 37 Canada User Generated Content Platform Market by End-user, 2021 - 2027, USD Million
TABLE 38 Canada User Generated Content Platform Market by Product Type, 2017 - 2020, USD Million
TABLE 39 Canada User Generated Content Platform Market by Product Type, 2021 - 2027, USD Million
TABLE 40 Mexico User Generated Content Platform Market, 2017 - 2020, USD Million
TABLE 41 Mexico User Generated Content Platform Market, 2021 - 2027, USD Million
TABLE 42 Mexico User Generated Content Platform Market by End-user, 2017 - 2020, USD Million
TABLE 43 Mexico User Generated Content Platform Market by End-user, 2021 - 2027, USD Million
TABLE 44 Mexico User Generated Content Platform Market by Product Type, 2017 - 2020, USD Million
TABLE 45 Mexico User Generated Content Platform Market by Product Type, 2021 - 2027, USD Million
TABLE 46 Rest of North America User Generated Content Platform Market, 2017 - 2020, USD Million
TABLE 47 Rest of North America User Generated Content Platform Market, 2021 - 2027, USD Million
TABLE 48 Rest of North America User Generated Content Platform Market by End-user, 2017 - 2020, USD Million
TABLE 49 Rest of North America User Generated Content Platform Market by End-user, 2021 - 2027, USD Million
TABLE 50 Rest of North America User Generated Content Platform Market by Product Type, 2017 - 2020, USD Million
TABLE 51 Rest of North America User Generated Content Platform Market by Product Type, 2021 - 2027, USD Million
TABLE 52 Key information – CrowdRiff
TABLE 53 Key information – Yotpo Ltd.
TABLE 54 Key information – Walls.io
TABLE 55 Key information – Stackla Pty. Ltd.
TABLE 56 Key information – TINT
TABLE 57 Key information – Social Native
TABLE 58 Key information – Pixlee
TABLE 59 Key information – Bazaarvoice
TABLE 60 Key information – Monotype Imaging Holdings, Inc.
TABLE 61 Key information – PowerReviews
List of Figures
FIG 1 Methodology for the research
FIG 2 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 3 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, May) Leading Players
FIG 4 Recent strategies and developments: Yotpo Ltd.
FIG 5 Recent strategies and developments: Stackla Pty. Ltd.
FIG 6 Recent strategies and developments: TINT
FIG 7 Recent strategies and developments: Social Native
FIG 8 Recent strategies and developments: Bazaarvoice
FIG 9 Recent strategies and developments: Monotype Imaging Holdings, Inc.
FIG 10 Recent strategies and developments: PowerReviews