The North America Virtual Fitting Room Market would witness market growth of 23.1% CAGR during the forecast period (2023-2030).
Virtual Reality (VR) and Augmented Reality (AR) technologies, which provide increased realism and immersion, are predicted to accelerate market development in virtual fitting room solutions dramatically. Additionally, many businesses are quickly investigating how to include VR shopping experiences in their actual stores and online platforms since it improves the user's buying experience, which is anticipated to fuel the market development during the projected period.
The fashion retail sector was hesitant to adopt virtual fitting rooms, which at first looked as 2D overlays imitating in-store changing rooms. Due to the introduction of 3D technologies that precisely identify user sizes using mannequins, the industry has lately seen increased demand. To improve client confidence and lower return/exchange rates brought on by size and fitting concerns, virtual 3D fitting rooms act as collaborative platforms between consumers and fashion businesses. Over the projected period, the need for virtual fitting room technology is expected to increase due to the rising popularity of smart technologies like high-definition lenses, smart mirrors, and powerful smartphone cameras.
In North America, the use of virtual changing rooms has substantially increased. The main drivers of the market's expansion are the strong uptake of cutting-edge technologies, such as AR and VR, and the region's exceptionally high reliance on internet-based services. Customers in the area spend much more time shopping online since they want to spend less time in retail locations. According to the International Trade Association, Canadians have embraced internet shopping in the face of a significant disruption in retail channels. Over 27 million Canadians used eCommerce in 2022, making up over 75% of the country's population. In 2025, this percentage is projected to increase to 77.6%.
The US market dominated the North America Virtual Fitting Room Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $4,000.5 million by 2030. The Canada market is poised to grow at a CAGR of 25.8% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 24.7% during (2023 - 2030).
Based on End-use, the market is segmented into Virtual Store and Physical Store. Based on Component, the market is segmented into Software (Cloud and On-premise), Hardware and Services. Based on Application, the market is segmented into Apparel, Eyewear, Footwear, Beauty & Cosmetic and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Virtual Fitting Room Market is Projected to reach USD 19.1 Billion by 2030, at a CAGR of 23.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Zugara Inc., Sizebay (Bossanova Investimentos), Magic Mirror, Zalando SE (Fision AG), MemoMi Labs Inc. (Walmart Inc.), SenseMI Smart Solutions (Viubox), Else Corp Srl, FXGear Inc., Metail Limited (TAL Apparel), and Snap, Inc. (Fit Analytics).
Scope of the Study
Market Segments Covered in the Report:
By End-use
- Virtual Store
- Physical Store
By Component
- Software
- Hardware
- Services
By Application
- Apparel
- Eyewear
- Footwear
- Beauty & Cosmetic
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Zugara Inc.
- Sizebay (Bossanova Investimentos)
- Magic Mirror
- Zalando SE (Fision AG)
- MemoMi Labs Inc. (Walmart Inc.)
- SenseMI Smart Solutions (Viubox)
- Else Corp Srl
- FXGear Inc.
- Metail Limited (TAL Apparel)
- Snap, Inc. (Fit Analytics)
TABLE 1 North America Virtual Fitting Room Market, 2019 - 2022, USD Million
TABLE 2 North America Virtual Fitting Room Market, 2023 - 2030, USD Million
TABLE 3 North America Virtual Fitting Room Market by End-use, 2019 - 2022, USD Million
TABLE 4 North America Virtual Fitting Room Market by End-use, 2023 - 2030, USD Million
TABLE 5 North America Virtual Store Market by Country, 2019 - 2022, USD Million
TABLE 6 North America Virtual Store Market by Country, 2023 - 2030, USD Million
TABLE 7 North America Physical Store Market by Country, 2019 - 2022, USD Million
TABLE 8 North America Physical Store Market by Country, 2023 - 2030, USD Million
TABLE 9 North America Virtual Fitting Room Market by Component, 2019 - 2022, USD Million
TABLE 10 North America Virtual Fitting Room Market by Component, 2023 - 2030, USD Million
TABLE 11 North America Software Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Software Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Virtual Fitting Room Market by Software Type, 2019 - 2022, USD Million
TABLE 14 North America Virtual Fitting Room Market by Software Type, 2023 - 2030, USD Million
TABLE 15 North America Cloud Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Cloud Market by Country, 2023 - 2030, USD Million
TABLE 17 North America On-premise Market by Country, 2019 - 2022, USD Million
TABLE 18 North America On-premise Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Hardware Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Hardware Market by Country, 2023 - 2030, USD Million
TABLE 21 North America Services Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Services Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Virtual Fitting Room Market by Application, 2019 - 2022, USD Million
TABLE 24 North America Virtual Fitting Room Market by Application, 2023 - 2030, USD Million
TABLE 25 North America Apparel Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Apparel Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Eyewear Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Eyewear Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Footwear Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Footwear Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Beauty & Cosmetic Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Beauty & Cosmetic Market by Country, 2023 - 2030, USD Million
TABLE 33 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 34 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 35 North America Virtual Fitting Room Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Virtual Fitting Room Market by Country, 2023 - 2030, USD Million
TABLE 37 US Virtual Fitting Room Market, 2019 - 2022, USD Million
TABLE 38 US Virtual Fitting Room Market, 2023 - 2030, USD Million
TABLE 39 US Virtual Fitting Room Market by End-use, 2019 - 2022, USD Million
TABLE 40 US Virtual Fitting Room Market by End-use, 2023 - 2030, USD Million
TABLE 41 US Virtual Fitting Room Market by Component, 2019 - 2022, USD Million
TABLE 42 US Virtual Fitting Room Market by Component, 2023 - 2030, USD Million
TABLE 43 US Virtual Fitting Room Market by Software Type, 2019 - 2022, USD Million
TABLE 44 US Virtual Fitting Room Market by Software Type, 2023 - 2030, USD Million
TABLE 45 US Virtual Fitting Room Market by Application, 2019 - 2022, USD Million
TABLE 46 US Virtual Fitting Room Market by Application, 2023 - 2030, USD Million
TABLE 47 Canada Virtual Fitting Room Market, 2019 - 2022, USD Million
TABLE 48 Canada Virtual Fitting Room Market, 2023 - 2030, USD Million
TABLE 49 Canada Virtual Fitting Room Market by End-use, 2019 - 2022, USD Million
TABLE 50 Canada Virtual Fitting Room Market by End-use, 2023 - 2030, USD Million
TABLE 51 Canada Virtual Fitting Room Market by Component, 2019 - 2022, USD Million
TABLE 52 Canada Virtual Fitting Room Market by Component, 2023 - 2030, USD Million
TABLE 53 Canada Virtual Fitting Room Market by Software Type, 2019 - 2022, USD Million
TABLE 54 Canada Virtual Fitting Room Market by Software Type, 2023 - 2030, USD Million
TABLE 55 Canada Virtual Fitting Room Market by Application, 2019 - 2022, USD Million
TABLE 56 Canada Virtual Fitting Room Market by Application, 2023 - 2030, USD Million
TABLE 57 Mexico Virtual Fitting Room Market, 2019 - 2022, USD Million
TABLE 58 Mexico Virtual Fitting Room Market, 2023 - 2030, USD Million
TABLE 59 Mexico Virtual Fitting Room Market by End-use, 2019 - 2022, USD Million
TABLE 60 Mexico Virtual Fitting Room Market by End-use, 2023 - 2030, USD Million
TABLE 61 Mexico Virtual Fitting Room Market by Component, 2019 - 2022, USD Million
TABLE 62 Mexico Virtual Fitting Room Market by Component, 2023 - 2030, USD Million
TABLE 63 Mexico Virtual Fitting Room Market by Software Type, 2019 - 2022, USD Million
TABLE 64 Mexico Virtual Fitting Room Market by Software Type, 2023 - 2030, USD Million
TABLE 65 Mexico Virtual Fitting Room Market by Application, 2019 - 2022, USD Million
TABLE 66 Mexico Virtual Fitting Room Market by Application, 2023 - 2030, USD Million
TABLE 67 Rest of North America Virtual Fitting Room Market, 2019 - 2022, USD Million
TABLE 68 Rest of North America Virtual Fitting Room Market, 2023 - 2030, USD Million
TABLE 69 Rest of North America Virtual Fitting Room Market by End-use, 2019 - 2022, USD Million
TABLE 70 Rest of North America Virtual Fitting Room Market by End-use, 2023 - 2030, USD Million
TABLE 71 Rest of North America Virtual Fitting Room Market by Component, 2019 - 2022, USD Million
TABLE 72 Rest of North America Virtual Fitting Room Market by Component, 2023 - 2030, USD Million
TABLE 73 Rest of North America Virtual Fitting Room Market by Software Type, 2019 - 2022, USD Million
TABLE 74 Rest of North America Virtual Fitting Room Market by Software Type, 2023 - 2030, USD Million
TABLE 75 Rest of North America Virtual Fitting Room Market by Application, 2019 - 2022, USD Million
TABLE 76 Rest of North America Virtual Fitting Room Market by Application, 2023 - 2030, USD Million
TABLE 77 Key Information – Zugara Inc.
TABLE 78 Key Information – Sizebay
TABLE 79 Key Information – Magic Mirror
TABLE 80 Key Information – Zalando SE
TABLE 81 Key Information – MemoMi Labs Inc.
TABLE 82 Key Information – SenseMI Smart Solutions (Viubox)
TABLE 83 Key Information – Else Corp Srl
TABLE 84 Key Information – FXGear inc.
TABLE 85 Key Information – Metail Limited
TABLE 86 Key Information – Snap, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Virtual Fitting Room Market share by End-use, 2022
FIG 3 North America Virtual Fitting Room Market share by End-use, 2030
FIG 4 North America Virtual Fitting Room Market by End-use, 2019 - 2030, USD Million
FIG 5 North America Virtual Fitting Room Market share by Component, 2022
FIG 6 North America Virtual Fitting Room Market share by Component, 2030
FIG 7 North America Virtual Fitting Room Market by Component, 2019 - 2030, USD Million
FIG 8 North America Virtual Fitting Room Market share by Application, 2022
FIG 9 North America Virtual Fitting Room Market share by Application, 2030
FIG 10 North America Virtual Fitting Room Market by Application, 2019 - 2030, USD Million
FIG 11 North America Virtual Fitting Room Market share by Country, 2022
FIG 12 North America Virtual Fitting Room Market share by Country, 2030
FIG 13 North America Virtual Fitting Room Market by Country, 2019 - 2030, USD Million