North America Whey Protein Market Size, Share & Trends Analysis Report By Distribution Channel, By Type, By Application, By Country and Growth Forecast, 2024 - 2031

The North America Whey Protein Market would witness market growth of 10.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 37,655.6 tonnes, showcasing a growth of 13.5% (2020-2023).

Supermarkets and hypermarkets are significant distribution channels in the whey protein market, offering a wide range of products to a large customer base. These retail outlets provide convenience and accessibility, attracting consumers who prefer to shop in-person and make quick, bulk purchases. Supermarkets typically offer whey protein products in various forms, including protein powders, ready-to-drink shakes, and protein bars, catering to both health-conscious consumers and athletes. Thus, 5,148.5 tonnes of whey protein is expected to be sold by supermarkets and hypermarkets in Canada by the year 2031.

The US market dominated the North America Whey Protein Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,463.8 million by 2031. The Canada market is experiencing a CAGR of 11.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.7% during (2024 - 2031).

Social media and fitness influencers have amplified whey protein’s popularity, with figures like Dwayne "The Rock" Johnson promoting its benefits to millions. Markets like India and China have seen localized whey protein innovations, with startups like HealthKart introducing region-specific products. Endurance athletes participating in events like the Boston Marathon rely on hydrolyzed whey for rapid absorption.

Moreover, technological advancements have enabled specialized products like whey protein isolates for lactose-intolerant individuals. This blend of consumer education, professional influence, and product innovation underscores whey protein’s pivotal role in the evolving sports nutrition landscape.

The whey protein market in North America has experienced substantial growth due to increasing consumer awareness of its health benefits, nutritional value, and versatility across various dietary and fitness applications. The region benefits from advanced processing technologies, robust supply chains, and a growing demand for high-protein products. North America distinguishes itself as a significant contributor to industry, emphasizing the promotion of locally sourced dairy products and the incorporation of whey protein into a variety of culinary and beverage applications. Additionally, government initiatives to support dairy farming and innovation in protein processing have further bolstered the market.

Free Valuable Insights: The Whey Protein Market is Predict to reach USD 12.55 Billion by 2031, at a CAGR of 10.5%

Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Speciality Stores, Online Stores, and Other Distribution Channels. Based on Type, the market is segmented into Whey Protein Concentrates (WPC), Whey Protein Isolates (WPI), and Whey Protein Hydrolysates (WPH). Based on Application, the market is segmented into Sports Nutrition, Dietary Supplements, Infant Formula, Beverages, and Food & Feed Additives. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Kerry Group plc.
• Glanbia PLC
• Fonterra Co-operative Group Limited
• Arla Foods Amba
• Carbery Group Ltd.
• Lactalis Group
• Maple Island, Inc.
• Leprino Foods Company
• Agropur Dairy Cooperative (Davisco Foods International, Inc.)
• NOW Foods, Inc.

North America Whey Protein Market Report Segmentation

By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)

• Supermarkets & Hypermarkets
• Speciality Stores
• Online Stores
• Other Distribution Channels

By Type (Volume, Tonnes, USD Billion, 2020-2031)

• Whey Protein Concentrates (WPC)
• Whey Protein Isolates (WPI)
• Whey Protein Hydrolysates (WPH)

By Application (Volume, Tonnes, USD Billion, 2020-2031)

• Sports Nutrition
• Dietary Supplements
• Infant Formula
• Beverages
• Food & Feed Additives

By Country (Volume, Tonnes, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Whey Protein Market, by Distribution Channel
1.4.2 North America Whey Protein Market, by Type
1.4.3 North America Whey Protein Market, by Application
1.4.4 North America Whey Protein Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Recent Strategies Deployed in Whey Protein Market

Chapter 5. North America Whey Protein Market by Distribution Channel
5.1 North America Supermarkets & Hypermarkets Market by Country
5.2 North America Speciality Stores Market by Country
5.3 North America Online Stores Market by Country
5.4 North America Other Distribution Channels Market by Country

Chapter 6. North America Whey Protein Market by Type
6.1 North America Whey Protein Concentrates (WPC) Market by Country
6.2 North America Whey Protein Isolates (WPI) Market by Country
6.3 North America Whey Protein Hydrolysates (WPH) Market by Country

Chapter 7. North America Whey Protein Market by Application
7.1 North America Sports Nutrition Market by Country
7.2 North America Dietary Supplements Market by Country
7.3 North America Infant Formula Market by Country
7.4 North America Beverages Market by Country
7.5 North America Food & Feed Additives Market by Country

Chapter 8. North America Whey Protein Market by Country
8.1 US Whey Protein Market
8.1.1 US Whey Protein Market by Distribution Channel
8.1.2 US Whey Protein Market by Type
8.1.3 US Whey Protein Market by Application
8.2 Canada Whey Protein Market
8.2.1 Canada Whey Protein Market by Distribution Channel
8.2.2 Canada Whey Protein Market by Type
8.2.3 Canada Whey Protein Market by Application
8.3 Mexico Whey Protein Market
8.3.1 Mexico Whey Protein Market by Distribution Channel
8.3.2 Mexico Whey Protein Market by Type
8.3.3 Mexico Whey Protein Market by Application
8.4 Rest of North America Whey Protein Market
8.4.1 Rest of North America Whey Protein Market by Distribution Channel
8.4.2 Rest of North America Whey Protein Market by Type
8.4.3 Rest of North America Whey Protein Market by Application

Chapter 9. Company Profiles
9.1 Kerry Group PLC
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 SWOT Analysis
9.2 Glanbia PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 Fonterra Co-operative Group Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 Arla Foods amba
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 Carbery Group Ltd.
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Product Launches and Product Expansions:
9.6 Lactalis Group
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Product Launches and Product Expansions:
9.6.2.2 Acquisition and Mergers:
9.7 Maple Island, Inc.
9.7.1 Company Overview
9.8 Leprino Foods Company
9.8.1 Company Overview
9.9 Agropur Dairy Cooperative (Davisco Foods International, Inc.)
9.9.1 Company Overview
9.10. NOW Foods, Inc.
9.10.1 Company Overview
9.10.2 SWOT Analysis

TABLE 1 North America Whey Protein Market, 2020 - 2023, USD Million
TABLE 2 North America Whey Protein Market, 2024 - 2031, USD Million
TABLE 3 North America Whey Protein Market, 2020 - 2023, Tonnes
TABLE 4 North America Whey Protein Market, 2024 - 2031, Tonnes
TABLE 5 North America Whey Protein Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 6 North America Whey Protein Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 7 North America Whey Protein Market by Distribution Channel, 2020 - 2023, Tonnes
TABLE 8 North America Whey Protein Market by Distribution Channel, 2024 - 2031, Tonnes
TABLE 9 North America Supermarkets & Hypermarkets Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Supermarkets & Hypermarkets Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Supermarkets & Hypermarkets Market by Country, 2020 - 2023, Tonnes
TABLE 12 North America Supermarkets & Hypermarkets Market by Country, 2024 - 2031, Tonnes
TABLE 13 North America Speciality Stores Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Speciality Stores Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Speciality Stores Market by Country, 2020 - 2023, Tonnes
TABLE 16 North America Speciality Stores Market by Country, 2024 - 2031, Tonnes
TABLE 17 North America Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Online Stores Market by Country, 2020 - 2023, Tonnes
TABLE 20 North America Online Stores Market by Country, 2024 - 2031, Tonnes
TABLE 21 North America Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Other Distribution Channels Market by Country, 2020 - 2023, Tonnes
TABLE 24 North America Other Distribution Channels Market by Country, 2024 - 2031, Tonnes
TABLE 25 North America Whey Protein Market by Type, 2020 - 2023, USD Million
TABLE 26 North America Whey Protein Market by Type, 2024 - 2031, USD Million
TABLE 27 North America Whey Protein Market by Type, 2020 - 2023, Tonnes
TABLE 28 North America Whey Protein Market by Type, 2024 - 2031, Tonnes
TABLE 29 North America Whey Protein Concentrates (WPC) Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Whey Protein Concentrates (WPC) Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Whey Protein Concentrates (WPC) Market by Country, 2020 - 2023, Tonnes
TABLE 32 North America Whey Protein Concentrates (WPC) Market by Country, 2024 - 2031, Tonnes
TABLE 33 North America Whey Protein Isolates (WPI) Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Whey Protein Isolates (WPI) Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Whey Protein Isolates (WPI) Market by Country, 2020 - 2023, Tonnes
TABLE 36 North America Whey Protein Isolates (WPI) Market by Country, 2024 - 2031, Tonnes
TABLE 37 North America Whey Protein Hydrolysates (WPH) Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Whey Protein Hydrolysates (WPH) Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Whey Protein Hydrolysates (WPH) Market by Country, 2020 - 2023, Tonnes
TABLE 40 North America Whey Protein Hydrolysates (WPH) Market by Country, 2024 - 2031, Tonnes
TABLE 41 North America Whey Protein Market by Application, 2020 - 2023, USD Million
TABLE 42 North America Whey Protein Market by Application, 2024 - 2031, USD Million
TABLE 43 North America Whey Protein Market by Application, 2020 - 2023, Tonnes
TABLE 44 North America Whey Protein Market by Application, 2024 - 2031, Tonnes
TABLE 45 North America Sports Nutrition Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Sports Nutrition Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Sports Nutrition Market by Country, 2020 - 2023, Tonnes
TABLE 48 North America Sports Nutrition Market by Country, 2024 - 2031, Tonnes
TABLE 49 North America Dietary Supplements Market by Country, 2020 - 2023, USD Million
TABLE 50 North America Dietary Supplements Market by Country, 2024 - 2031, USD Million
TABLE 51 North America Dietary Supplements Market by Country, 2020 - 2023, Tonnes
TABLE 52 North America Dietary Supplements Market by Country, 2024 - 2031, Tonnes
TABLE 53 North America Infant Formula Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Infant Formula Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Infant Formula Market by Country, 2020 - 2023, Tonnes
TABLE 56 North America Infant Formula Market by Country, 2024 - 2031, Tonnes
TABLE 57 North America Beverages Market by Country, 2020 - 2023, USD Million
TABLE 58 North America Beverages Market by Country, 2024 - 2031, USD Million
TABLE 59 North America Beverages Market by Country, 2020 - 2023, Tonnes
TABLE 60 North America Beverages Market by Country, 2024 - 2031, Tonnes
TABLE 61 North America Food & Feed Additives Market by Country, 2020 - 2023, USD Million
TABLE 62 North America Food & Feed Additives Market by Country, 2024 - 2031, USD Million
TABLE 63 North America Food & Feed Additives Market by Country, 2020 - 2023, Tonnes
TABLE 64 North America Food & Feed Additives Market by Country, 2024 - 2031, Tonnes
TABLE 65 North America Whey Protein Market by Country, 2020 - 2023, USD Million
TABLE 66 North America Whey Protein Market by Country, 2024 - 2031, USD Million
TABLE 67 North America Whey Protein Market by Country, 2020 - 2023, Tonnes
TABLE 68 North America Whey Protein Market by Country, 2024 - 2031, Tonnes
TABLE 69 US Whey Protein Market, 2020 - 2023, USD Million
TABLE 70 US Whey Protein Market, 2024 - 2031, USD Million
TABLE 71 US Whey Protein Market, 2020 - 2023, Tonnes
TABLE 72 US Whey Protein Market, 2024 - 2031, Tonnes
TABLE 73 US Whey Protein Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 74 US Whey Protein Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 75 US Whey Protein Market by Distribution Channel, 2020 - 2023, Tonnes
TABLE 76 US Whey Protein Market by Distribution Channel, 2024 - 2031, Tonnes
TABLE 77 US Whey Protein Market by Type, 2020 - 2023, USD Million
TABLE 78 US Whey Protein Market by Type, 2024 - 2031, USD Million
TABLE 79 US Whey Protein Market by Type, 2020 - 2023, Tonnes
TABLE 80 US Whey Protein Market by Type, 2024 - 2031, Tonnes
TABLE 81 US Whey Protein Market by Application, 2020 - 2023, USD Million
TABLE 82 US Whey Protein Market by Application, 2024 - 2031, USD Million
TABLE 83 US Whey Protein Market by Application, 2020 - 2023, Tonnes
TABLE 84 US Whey Protein Market by Application, 2024 - 2031, Tonnes
TABLE 85 Canada Whey Protein Market, 2020 - 2023, USD Million
TABLE 86 Canada Whey Protein Market, 2024 - 2031, USD Million
TABLE 87 Canada Whey Protein Market, 2020 - 2023, Tonnes
TABLE 88 Canada Whey Protein Market, 2024 - 2031, Tonnes
TABLE 89 Canada Whey Protein Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 90 Canada Whey Protein Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 91 Canada Whey Protein Market by Distribution Channel, 2020 - 2023, Tonnes
TABLE 92 Canada Whey Protein Market by Distribution Channel, 2024 - 2031, Tonnes
TABLE 93 Canada Whey Protein Market by Type, 2020 - 2023, USD Million
TABLE 94 Canada Whey Protein Market by Type, 2024 - 2031, USD Million
TABLE 95 Canada Whey Protein Market by Type, 2020 - 2023, Tonnes
TABLE 96 Canada Whey Protein Market by Type, 2024 - 2031, Tonnes
TABLE 97 Canada Whey Protein Market by Application, 2020 - 2023, USD Million
TABLE 98 Canada Whey Protein Market by Application, 2024 - 2031, USD Million
TABLE 99 Canada Whey Protein Market by Application, 2020 - 2023, Tonnes
TABLE 100 Canada Whey Protein Market by Application, 2024 - 2031, Tonnes
TABLE 101 Mexico Whey Protein Market, 2020 - 2023, USD Million
TABLE 102 Mexico Whey Protein Market, 2024 - 2031, USD Million
TABLE 103 Mexico Whey Protein Market, 2020 - 2023, Tonnes
TABLE 104 Mexico Whey Protein Market, 2024 - 2031, Tonnes
TABLE 105 Mexico Whey Protein Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 106 Mexico Whey Protein Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 107 Mexico Whey Protein Market by Distribution Channel, 2020 - 2023, Tonnes
TABLE 108 Mexico Whey Protein Market by Distribution Channel, 2024 - 2031, Tonnes
TABLE 109 Mexico Whey Protein Market by Type, 2020 - 2023, USD Million
TABLE 110 Mexico Whey Protein Market by Type, 2024 - 2031, USD Million
TABLE 111 Mexico Whey Protein Market by Type, 2020 - 2023, Tonnes
TABLE 112 Mexico Whey Protein Market by Type, 2024 - 2031, Tonnes
TABLE 113 Mexico Whey Protein Market by Application, 2020 - 2023, USD Million
TABLE 114 Mexico Whey Protein Market by Application, 2024 - 2031, USD Million
TABLE 115 Mexico Whey Protein Market by Application, 2020 - 2023, Tonnes
TABLE 116 Mexico Whey Protein Market by Application, 2024 - 2031, Tonnes
TABLE 117 Rest of North America Whey Protein Market, 2020 - 2023, USD Million
TABLE 118 Rest of North America Whey Protein Market, 2024 - 2031, USD Million
TABLE 119 Rest of North America Whey Protein Market, 2020 - 2023, Tonnes
TABLE 120 Rest of North America Whey Protein Market, 2024 - 2031, Tonnes
TABLE 121 Rest of North America Whey Protein Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 122 Rest of North America Whey Protein Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 123 Rest of North America Whey Protein Market by Distribution Channel, 2020 - 2023, Tonnes
TABLE 124 Rest of North America Whey Protein Market by Distribution Channel, 2024 - 2031, Tonnes
TABLE 125 Rest of North America Whey Protein Market by Type, 2020 - 2023, USD Million
TABLE 126 Rest of North America Whey Protein Market by Type, 2024 - 2031, USD Million
TABLE 127 Rest of North America Whey Protein Market by Type, 2020 - 2023, Tonnes
TABLE 128 Rest of North America Whey Protein Market by Type, 2024 - 2031, Tonnes
TABLE 129 Rest of North America Whey Protein Market by Application, 2020 - 2023, USD Million
TABLE 130 Rest of North America Whey Protein Market by Application, 2024 - 2031, USD Million
TABLE 131 Rest of North America Whey Protein Market by Application, 2020 - 2023, Tonnes
TABLE 132 Rest of North America Whey Protein Market by Application, 2024 - 2031, Tonnes
TABLE 133 Key Information – Kerry Group PLC
TABLE 134 Key Information – Glanbia PLC
TABLE 135 key information – Fonterra Co-operative Group Limited
TABLE 136 Key information – Arla Foods amba
TABLE 137 Key Information – Carbery Group Ltd.
TABLE 138 Key Information –Lactalis Group
TABLE 139 Key Information – Maple Island, Inc.
TABLE 140 key information – Leprino Foods Company
TABLE 141 Key Information – Agropur Dairy Cooperative
TABLE 142 Key Information – NOW Foods, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Whey Protein Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Whey Protein Market
FIG 4 Porter’s Five Forces Analysis – Whey Protein Market
FIG 5 North America Whey Protein Market share by Distribution Channel, 2023
FIG 6 North America Whey Protein Market share by Distribution Channel, 2031
FIG 7 North America Whey Protein Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 North America Whey Protein Market share by Type, 2023
FIG 9 North America Whey Protein Market share by Type, 2031
FIG 10 North America Whey Protein Market by Type, 2020 - 2031, USD Million
FIG 11 North America Whey Protein Market share by Application, 2023
FIG 12 North America Whey Protein Market share by Application, 2031
FIG 13 North America Whey Protein Market by Application, 2020 - 2031, USD Million
FIG 14 North America Whey Protein Market share by Country, 2023
FIG 15 North America Whey Protein Market share by Country, 2031
FIG 16 North America Whey Protein Market by Country, 2020 - 2031, USD Million
FIG 17 Swot Analysis: KERRY GROUP PLC
FIG 18 Swot Analysis: Glanbia PLC
FIG 19 SWOT Analysis: Fonterra Co-operative Group Limited
FIG 20 SWOT Analysis: Arla Foods amba
FIG 21 Recent strategies and developments: Lactalis Group
FIG 22 SWOT Analysis: NOW Foods, Inc.