According to a new report, published by KBV research, The Global Account-based Marketing Market size is expected to reach $4.53 billion by 2032, rising at a market growth of 17.3% CAGR during the forecast period.
With the availability of advanced analytics tools, companies can now make informed marketing decisions based on data insights. Predictive modelling, intent-based marketing, and AI-powered customer profiling have made ABM more effective by ensuring businesses focus on the most promising accounts. One of the key benefits of ABM is its ability to align sales and marketing teams toward common goals.
The Small and Medium-sized Enterprises (SMEs) segment is experiencing a growing at a CAGR of 16.8 % during the forecast period. The rising adoption of digital marketing strategies and cost-effective ABM solutions among SMEs has contributed to this segment’s dominance. SMEs are leveraging AI-driven marketing automation, data analytics, and customer relationship management (CRM) tools to optimize their targeted marketing efforts.
The Strategic account-based Marketing segment led the maximum revenue in the Global Account-based Marketing Market by Account Type in 2024, thereby, achieving a market value of $2.0 billion by 2032. This segment focuses on highly personalized marketing strategies targeted at high-value accounts. Enterprises utilizing strategic ABM invest in deep relationship-building and customized content to engage key decision-makers within their target accounts.
The BFSI segment is growing at a CAGR of 16.1 % during the forecast period. Financial institutions, including banks, insurance companies, and investment firms, are increasingly adopting ABM to engage high-value clients, improve customer retention, and personalize financial product offerings. The demand for ABM in this sector is driven by the need for targeted relationship management, compliance with regulatory requirements, and the integration of AI-driven analytics to identify potential clients and enhance marketing campaigns.
Full Report: https://www.kbvresearch.com/account-based-marketing-market/
The North America region dominated the Global Account-based Marketing Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1.7 billion by 2032. The Europe region is anticipated to grow at a CAGR of 16.8% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 17.9% during (2025 - 2032).
By Organization Size
By Account Type
By End-use
By Geography
Unique Offerings 
