According to a new report, published by KBV research, The Global Application Security Market size is expected to reach $26.94 billion by 2031, rising at a market growth of 18.1% CAGR during the forecast period.
The Services segment captured a CAGR of 18.9% during (2024 - 2031). The services segment has experienced significant growth, largely attributable to the scarcity of proficient cybersecurity professionals and the intricate nature of administering contemporary security frameworks. Organizations are progressively depending on managed security service providers (MSSPs) for the purposes of risk assessment, compliance management, penetration testing, and ongoing monitoring. The rise of Security-as-a-Service (SECaaS) models offers businesses flexibility and cost-efficiency by enabling them to outsource security operations.
The On premise segment is generating the maximum revenue in the Global Application Security Market by Deployment in 2023; thereby, achieving a market value of $16.71 billion by 2031. The Cloud market is expected to witness a CAGR of 17.9% during (2024 - 2031). Industries such as banking, healthcare, defense, and government prioritize on-premise deployment due to data sovereignty concerns and stringent security regulations. Organizations dealing with highly sensitive information prefer on-premise solutions to eliminate third-party risks and customize security architectures based on their specific requirements.
The Dynamic Application Security Testing (DAST) market is expected to witness a CAGR of 18.3% during (2024 - 2031). The DAST segment is gaining traction due to the need for real-time security testing in live environments, enabling organizations to identify runtime vulnerabilities such as SQL injection, cross-site scripting (XSS), and authentication flaws. The shift towards cloud-native applications and API-driven architectures has increased the attack surface, making DAST a crucial tool for web and mobile application security. Businesses operating in financial services, healthcare, and e-commerce are particularly investing in DAST solutions to safeguard their applications from real-world cyber threats and compliance violations.
The Large Enterprises segment is leading the Global Application Security Market by Enterprise Size in 2023; thereby, achieving a market value of $13.80 billion by 2031. Large organizations operate across multiple geographies, handling vast amounts of sensitive financial, customer, and proprietary data, necessitating adherence to strict regulatory standards such as GDPR, HIPAA, and PCI-DSS. To mitigate cyber risks, these enterprises heavily invest in AI-powered security analytics, DevSecOps, real-time threat intelligence, and cloud security architectures. Additionally, the rise of hybrid work models and multi-cloud adoption has further accelerated the need for centralized, scalable security solutions tailored for large-scale operations.
The IT & Telecom segment obtained a CAGR of 16.8% during (2024 - 2031). As telecom providers expand their digital services, IoT networks, and enterprise connectivity solutions, they become more vulnerable to DDoS attacks, API breaches, and software supply chain vulnerabilities. The rise of edge computing, network function virtualization (NFV), and software-defined networking (SDN) has created a complex security landscape requiring real-time monitoring, encryption, and AI-powered security solutions. Regulatory compliance with telecom security frameworks such as GDPR, FCC, and CSA STAR has encouraged investment in DevSecOps strategies, container security, and zero-trust network architectures.
Full Report: https://www.kbvresearch.com/application-security-market/
The North America region dominated the Global Application Security Market by Region in 2023; thereby, achieving a market value of $9.68 billion by 2031. The Europe region is expected to witness a CAGR of 17.9% during (2024 - 2031). Additionally, The Asia Pacific region would register a CAGR of 19% during (2024 - 2031).
By Component
By Deployment
By Testing Type
By Enterprise Size
By Vertical
Unique Offerings 
