According to a new report, published by KBV research, The Global Augmented Reality Packaging Market size is expected to reach $513.15 million by 2031, rising at a market growth of 6.0% CAGR during the forecast period.
The augmented reality packaging Market is experiencing significant growth, driven by rising consumer engagement trends, digital transformation in retail, and increasing brand competition. Companies across industries, including food & beverage, cosmetics, and pharmaceuticals, are adopting AR packaging to enhance customer experiences through interactive content, personalized marketing, and real-time product information. Technological advancements in AR, AI, and IoT further propel market expansion, making AR packaging more accessible and cost-effective. Growing smartphone penetration and the popularity of e-commerce are also fuelling adoption, while regulatory considerations and initial implementation costs pose challenges. The market is poised for steady growth as brands leverage AR to differentiate products and boost consumer interaction.
The Healthcare & Pharmaceuticals segment captured a CAGR of 5.8% during (2024 - 2031). AR technology in pharmaceutical packaging enhances patient education, dosage guidance, and compliance by providing interactive instructions and real-time information through mobile applications. It also helps prevent counterfeiting by enabling consumers to verify product authenticity using AR-enabled scanning. The rising need for improved patient engagement, regulatory compliance, and digital healthcare solutions has accelerated the adoption of AR in pharmaceutical and healthcare packaging.
Full Report: https://www.kbvresearch.com/augmented-reality-packaging-market/
The North America region dominated the Global Augmented Reality Packaging Market by Region in 2023; thereby, achieving a market value of $176.81 million by 2031. The Europe region is expected to witness a CAGR of 5.6% during (2024 - 2031). Additionally, The Asia Pacific region would register a CAGR of 6.5% during (2024 - 2031).
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