According to a new report, published by KBV research, The Global Automotive Advertising Market size is expected to reach $42 billion by 2031, rising at a market growth of 10.0% CAGR during the forecast period.
The Location-Based Advertising segment is anticipating a CAGR of 10.6% during (2024 - 2031). The proliferation of digital technologies has revolutionized advertising, enabling automotive brands to deliver targeted messages to consumers across various digital channels. Digital advertising platforms, encompassing social media, search engines, and display networks, provide advertisers with the capability to selectively reach audiences worldwide by capitalizing on their online activities, interests, and demographics. Thus, the segment will grow rapidly in the coming years.
The Automotive Groups segment is leading the Global Automotive Advertising Market by End-User in 2023; thereby, achieving a market value of $19.3 billion by 2031. Automotive groups typically manage a wide range of brands, each catering to different consumer demographics and market niches. This diversity enables them to target a broader audience and allocate advertising resources across multiple brands, increasing their overall market presence. As per the data from the International Trade Administration, nearly 52% of the vehicles sold in the Gulf Cooperation Council and 35% sold in the MENA region were manufactured in Saudi Arabia in 2020.
The Online Advertising segment is registering a CAGR of 10.2% during (2024 - 2031). Online advertising offers automotive brands unparalleled targeting capabilities, allowing advertisers to reach specific demographics, interests, and purchase intent signals with precision. Through advanced targeting techniques such as behavioral targeting, contextual targeting, and demographic targeting, advertisers can deliver tailored messages to audiences most likely to be interested in their products,
Full Report: https://www.kbvresearch.com/automotive-advertising-market/
The North America region dominated the Global Automotive Advertising Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $15.2 billion by 2031. The Asia Pacific region is experiencing a CAGR of 10.5% during (2024 - 2031). Additionally, The Europe region would exhibit a CAGR of 9.7% during (2024 - 2031).
By Type
By End-User
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Unique Offerings 
