According to a new report, published by KBV research, The Global Body Scrub Market size is expected to reach $46.3 billion by 2031, rising at a market growth of 13.8% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,478.73 Million Units (200 ML) experiencing a growth of 13.8% (2020-2023).
The body scrub market is evolving with several trends shaping consumer preferences and product offerings. As consumers seek more tailored skincare solutions, brands are developing body scrubs that cater to different skin types, preferences, and concerns. Some brands offer customizable scrubs where customers can select their preferred ingredients, scents, and exfoliation levels. This trend reflects the growing demand for personalized beauty experiences.
The Supermarkets/Hypermarkets segment led the maximum revenue in the Global Body Scrub Market by Distribution Channel in 2023, thereby, achieving a market value of $18.7 billion by 2031. This can be attributed to the widespread accessibility and convenience these large retail outlets offer consumers. Supermarkets and hypermarkets typically carry a wide range of body scrub products, from mass-market to premium brands, making them a one-stop shop for beauty and personal care items. Moreover, in-store promotions, product displays, and the ability to physically inspect products have helped strengthen their position in the market.
The Plant-based segment is growing at a CAGR of 13.4 % during the forecast period. A growing consumer preference for natural, eco-friendly products largely drove this. Plant-based body scrubs, made from ingredients like salts, sugars, and plant oils, are considered gentle yet effective for exfoliating the skin. They cater to an increasing demand for chemical-free skincare options, aligning with the rising trend toward sustainability and health-conscious choices.
Full Report: https://www.kbvresearch.com/body-scrub-market/
The Asia Pacific region dominated the Global Body Scrub Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $18 billion by 2031. The North America region is anticipated to grow at a CAGR of 13.1% during (2024 - 2031). Additionally, The Europe region would witness a CAGR of 13.6% during (2024 - 2031).
By Distribution Channel (Volume, Million Units (200 ML), USD Billion, 2020-2031)
By Type (Volume, Million Units (200 ML), USD Billion, 2020-2031)
By Geography (Volume, Million Units (200 ML), USD Billion, 2020-2031)
Unique Offerings 
