According to a new report, published by KBV research, The Global Bra Market size is expected to reach $108.1 billion by 2031, rising at a market growth of 14.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 2,003.27 million units, experiencing a growth of 13.5% (2020-2023).
The Cotton segment exhibits a CAGR of 14.2 % during the forecast period. Cotton leads the bra market due to its reputation for comfort, breathability, and skin-friendliness, making it ideal for daily wear. Cotton bras are highly valued for absorbing moisture, allowing for ventilation and reducing irritation. This makes them especially popular among consumers in warmer climates or those with sensitive skin. The natural feel of cotton and its hypoallergenic qualities also contribute to its appeal as an essential wardrobe staple.
The Specialty Stores segment is leading the Global Bra Market by Distribution Channel in 2023; thereby, achieving a market value of $38.7 billion by 2031. The segment's growth is driven by consumers’ desire for personalized fitting experiences, expert assistance, and access to various styles and sizes. These stores cater to customers who prioritize a tailored shopping experience, allowing them to explore options more suited to individual comfort, fit, and style needs, which is especially valued in the intimate apparel sector.
The Sports Bra segment is experiencing a CAGR of 14.6% during (2024 - 2031). As more consumers engage in fitness activities and seek bras that offer high-performance support, sports bras have become increasingly important. Engineered for functionality, they feature moisture-wicking fabrics, reinforced support, and designs that minimize movement, catering to casual exercisers and athletes. Additionally, sports bras are worn beyond workouts as comfortable, stylish alternatives to traditional bras, aligning with athleisure fashion's rise and enhancing appeal.
Full Report: https://www.kbvresearch.com/bra-market/
The Asia Pacific region dominated the Global Bra Market by Region in 2023; thereby, achieving a market value of $48.2 billion by 2031. The North America region is expected to witness a CAGR of 14% during (2024 - 2031). Additionally, The Europe market would capture a CAGR of 14.6% during (2024 - 2031).
By Material (Volume, Million Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
By Product (Volume, Million Units, USD Billion, 2020-2031)
Unique Offerings 
