According to a new report, published by KBV research, The Global Customer Engagement Solutions Market size is expected to reach $52.48 billion by 2031, rising at a market growth of 11.4% CAGR during the forecast period.
The Mobile Apps segment captured the maximum revenue in the Global Customer Engagement Solutions Market by Deployment Type in 2023, thereby, achieving a market value of $26.4 billion by 2031. This segment is being propelled by the growing prevalence of mobile-first engagement strategies and smartphones in various sectors, including banking, entertainment, healthcare, and e-commerce. Due to the growing demand for real-time notifications, AI-powered chatbots, in-app messaging, and seamless omnichannel experiences, businesses prioritize app-based customer interactions.
The Omnichannel segment is experiencing a CAGR of 10.5 % during the forecast period. Businesses prioritize integrated engagement strategies that connect mobile apps, websites, social media, email, live chat, and call centers to enhance customer satisfaction and retention. The rise of AI-driven automation, cloud-based platforms, and real-time synchronization has further accelerated the adoption of omnichannel solutions.
The Large Enterprise segment led the maximum revenue in the Global Customer Engagement Solutions Market by Enterprise Size in 2023, thereby, achieving a market value of $33.0 billion by 2031. Large corporations prioritize scalable and advanced customer engagement technologies to manage high volumes of customer interactions across multiple channels. The need for personalized experiences, predictive analytics, and automation has led large enterprises to invest heavily in sophisticated engagement platforms that enhance customer satisfaction and brand loyalty.
The IT & Telecom segment is growing at a CAGR of 9.4 % during the forecast period. With the rapid adoption of 5G technology, cloud computing, and AI-driven automation, telecom companies prioritize omnichannel engagement strategies to provide seamless customer support across call centers, chatbots, mobile apps, and self-service portals. The increasing demand for real-time troubleshooting, service upgrades, and personalized plans has further accelerated the adoption of AI-powered virtual assistants and automated ticketing systems.
Full Report: https://www.kbvresearch.com/customer-engagement-solutions-market/
The North Amxerica region dominated the Global Customer Engagement Solutions Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $18.7 billion by 2031. The Europe region is anticipated to grow at a CAGR of 11% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 12.2% during (2024 - 2031).
By Deployment Type
By Component
By Enterprise Size
By Industry
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