According to a new report, published by KBV research, The Global Deepfake AI Market size is expected to reach $8.63 billion by 2031, rising at a market growth of 39.8% CAGR during the forecast period.
The Software segment captured the maximum revenue in the Global Deepfake AI Market by Component in 2023, thereby, achieving a market value of $5.3 billion by 2031. The increasing need for advanced deepfake production and modification tools across numerous industries is the reason for this growth. Software solutions for deepfake creation leverage advanced machine learning algorithms, such as Generative Adversarial Networks (GANs), enabling users to produce highly realistic audio, video, and image manipulations.
The Image Deepfake segment is experiencing a CAGR of 39 % during the forecast period. Image deepfakes are often simpler to produce than video deepfakes, requiring less computational power while achieving highly convincing results. Social media, entertainment, and advertising have extensively adopted image deepfake tools for personalized content creation, virtual modeling, and visual effects. In social media, image deepfake applications, like face-swapping filters and augmented reality (AR) features, have become immensely popular among users, contributing to the segment’s growth.
The Generative Adversarial Networks (GANs) segment led the maximum revenue in the Global Deepfake AI Market by Technology in 2023, thereby, achieving a market value of $3.5 billion by 2031. GANs have emerged as the foundation of deepfake generation as a result of their capacity to generate synthetic media that is both high-quality and realistic. The GAN framework involves two neural networks—the generator and the discriminator—that compete against each other. The generator creates fake content while the discriminator evaluates its authenticity, leading to continuous improvements in output quality.
The Media & Entertainment segment is growing at a CAGR of 38.3 % during the forecast period. This dominance is driven by the extensive use of deepfake technology in content creation, visual effects, and virtual reality experiences. Film studios, television networks, and streaming platforms leverage deepfake tools to produce realistic visual effects, de-age actors, and recreate historical figures for movies and shows. Deepfake AI has also created virtual influencers and digital avatars, which have gained popularity on social media and in advertising campaigns.
Full Report: https://www.kbvresearch.com/deepfake-ai-market/
The North America region dominated the Global Deepfake AI Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3.0 billion by 2031. The Europe region is anticipated to grow at a CAGR of 39.3% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 40.5% during (2024 - 2031).
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