According to a new report, published by KBV research, The Global Digital Marketing Software Market size is expected to reach $292.90 billion by 2031, rising at a market growth of 19.2% CAGR during the forecast period.
The Software segment captured the maximum revenue in the Global Digital Marketing Software Market by Type in 2023, thereby, achieving a market value of $207.6 billion by 2031. The software segment is being propelled by the increasing demand for tools that optimize and improve digital marketing operations, including analytics, marketing automation, content management systems (CMS), and customer relationship management (CRM). Businesses increasingly prioritize data-driven marketing strategies to improve customer targeting, engagement, and retention, boosting the adoption of advanced software solutions.
The Large Enterprises segment is experiencing a CAGR of 18.7 % during the forecast period. Large organizations increasingly adopt sophisticated digital marketing tools to manage their expansive customer base, conduct data-driven campaigns, and maintain competitive advantages in dynamic markets. This segment's adoption is significantly influenced by the incorporation of advanced features, including AI-driven insights, marketing automation, and predictive analytics.
The Cloud segment led the maximum revenue in the Global Digital Marketing Software Market by Deployment Mode in 2023, thereby, achieving a market value of $233.6 billion by 2031. This growth is driven by the increasing adoption of cloud-based solutions due to their flexibility, scalability, and cost-effectiveness. Cloud deployment allows businesses to access digital marketing tools from anywhere, facilitating seamless collaboration among remote teams. The pay-as-you-go pricing model also reduces upfront investment, making it attractive to small and medium enterprises (SMEs).
The Consumer Goods & Retail segment is growing at a CAGR of 17.1 % during the forecast period. The consumer goods & retail segment leverages digital marketing software to create personalized customer experiences, optimize inventory management, and boost e-commerce operations. With the rise of omnichannel strategies, retailers integrate online and offline touchpoints to provide seamless shopping experiences. The growing adoption of AI-driven recommendation engines and targeted advertising enables retailers to understand customer behavior better, drive higher engagement, and increase conversion rates.
Full Report: https://www.kbvresearch.com/digital-marketing-software-market/
The North America region dominated the Global Digital Marketing Software Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $114.8 billion by 2031. The Europe region is anticipated to grow at a CAGR of 18.7% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 20.1% during (2024 - 2031).
By Type
By Organization Size
By Deployment Mode
By Vertical
Unique Offerings 
