According to a new report, published by KBV research, The Global Eye Makeup Market size is expected to reach $28.6 billion by 2031, rising at a market growth of 6.1% CAGR during the forecast period.
Seasonal trends and cultural events also shape the eye makeup market. For example, eye makeup sales often spike during holidays, weddings, and festivals, where consumers are more likely to experiment with bolder and more colorful looks. Additionally, seasonal beauty trends, such as summer waterproof makeup or winter smoky eye looks, influence consumer purchasing behavior.
The Conventional segment is experiencing a CAGR of 5.8 % during the forecast period. These products are manufactured using well-established formulations and constituents that are appealing to a wide range of consumers, providing a diverse selection of colors, finishes, and textures.
The Offline segment led the maximum revenue in the Global Eye Makeup Market by Distribution Channel in 2023, thereby, achieving a market value of $23.3 billion by 2031. The segment's growth is driven by the traditional preference for in-store shopping, where consumers can test and experience products before purchasing. Drugstores, department stores, and beauty specialty shops continue to draw a significant number of consumers due to their personalized service, immediate product availability, and the opportunity to try on eye cosmetics items such as mascaras and eyeliners.
The Mascara segment is growing at a CAGR of 5.4 % during the forecast period. It is driven by its versatility and ability to provide immediate, noticeable enhancements to lashes, such as increased volume, length, and curl, which remains popular even in minimalistic beauty routines. The segment also benefits from innovations in waterproof and smudge-proof formulas, which appeal to consumers seeking long-lasting wear.
Full Report: https://www.kbvresearch.com/eye-makeup-market/
The Europe region dominated the Global Eye Makeup Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $9.7 billion by 2031. The Asia Pacific region is anticipated to grow at a CAGR of 6.6% during (2024 - 2031). Additionally, The North America region would witness a CAGR of 5.9% during (2024 - 2031).
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