The Hair Mask Market is Predict to reach USD 1.66 Billion by 2031, at a CAGR of 10.9%

Hair Mask Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Hair Mask Market size is expected to reach $1.66 billion by 2031, rising at a market growth of 10.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 53,954.5 thousand units (200 grams), experiencing a growth of 15.5% (2020-2023).

The Organic segment is experiencing a CAGR of 11.9% during (2024 - 2031). The growing consumer preference for natural and chemical-free products, driven by heightened awareness of the potential side effects of synthetic ingredients, has significantly boosted the demand for organic hair masks. These products, which use plant-based oils, extracts, and other natural ingredients, cater to consumers seeking more environmentally friendly and health-conscious alternatives. The organic segment’s growth is also fueled by the rise in sustainability trends and the increasing availability of organic hair care products through both traditional retail and e-commerce channels.

The Professional segment is leading the Global Hair Mask Market by Application in 2023; thereby, achieving a market value of $1.08 billion by 2031. This is primarily due to the widespread use of hair masks in professional settings such as salons, spas, and beauty parlours, which are applied as part of premium hair care treatments. Commercial establishments often offer high-quality, intensive hair treatments that use hair masks to address various hair concerns, including dryness, frizz, and damage. The demand for these services continues to grow as consumers increasingly seek professional-grade hair care solutions, contributing to the segment’s strong performance.

The Online segment is exhibiting a CAGR of 12.8% during (2024 - 2031). With the growing penetration of e-commerce and the convenience of online shopping, more consumers are turning to online platforms to purchase hair masks. Online shopping offers a broader product range, customer reviews, and, often, better pricing and discounts. The ease of door-to-door delivery and the ability to compare products before purchasing has driven the online segment’s growth. As e-commerce platforms expand and more consumers embrace the convenience of shopping from home, the online distribution channel is expected to continue its steady rise in the hair mask market.

The Dry segment is generating the maximum revenue in the Global Hair Mask Market by Hair Type in 2023; thereby, achieving a market value of $602.5 million by 2031. This can be attributed to the widespread prevalence of dry hair issues caused by environmental stressors, heat styling, chemical treatments, and lack of proper nourishment. Consumers with dry hair often turn to hair masks to restore moisture, shine, and softness, driving the demand for products specifically formulated for this hair type. The availability of a wide range of hydrating and nourishing hair masks targeting dry hair continues to fuel the growth of this segment.

The Thermal Steam Mask segment is capturing a CAGR of 11.8% during (2024 - 2031). This can be attributed to the growing popularity of heat-assisted hair treatments that enhance the absorption of nourishing ingredients, provide deep conditioning, and improve hair texture. Thermal steam masks are favored for their ability to lock in moisture and nutrients, making them preferred for consumers looking for intense hair repair and rejuvenation. The convenience of these masks, which typically require less time for optimal results, has further contributed to their demand in the market.

Full Report: https://www.kbvresearch.com/hair-mask-market/

The North America region dominated the Global Hair Mask Market by Region in 2023; thereby, achieving a market value of $595 million by 2031. The Europe region would capture a CAGR of 10.7% during (2024 - 2031). Additionally, The Asia Pacific region is expected to witness a CAGR of 11.5% during (2024 - 2031).

List of Key Companies Profiled

• L'Oréal S.A.
• Shiseido Company Limited
• Unilever PLC
• Henkel AG & Company, KGaA
• The Procter & Gamble Company
• Johnson & Johnson
• Revlon, Inc. (MacAndrews & Forbes)
• Kao Corporation
• Davines S.p.A.

Hair Mask Market Report Segmentation

By Nature (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Application (Volume, Thousand Units, USD Billion, 2020-2031)

• Professional
• Individual

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Offline
• Online

By Hair Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Dry
• Frizzy
• Curly
• Other Hair Types

By Product (Volume, Thousand Units, USD Billion, 2020-2031)

• Steam-Free Mask
• Thermal Steam Mask

By Geography (Volume, Thousand Units, USD Billion, 2020-2031)

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Related Reports:

North America Hair Mask Market Size | Forecast Report 2031

• December-2024
• 145 Pages

LAMEA Hair Mask Market Size & Analysis | Forecast 2031

• December-2024
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Europe Hair Mask Market Size, Forecast Trend Report [2031]

• December-2024
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Asia Pacific Hair Mask Market Size, Share & Forecast | 2031

• December-2024
• 172 Pages