According to a new report, published by KBV research, The Global Hair Perfume Market size is expected to reach $12 billion by 2031, rising at a market growth of 5.4% CAGR during the forecast period.
Men segment is anticipating a CAGR of 6.3% during (2024 - 2031). Men’s grooming habits have evolved significantly, with a growing emphasis on personal care and appearance. Specialized grooming products, including hair perfumes, have become more accepted as part of a comprehensive grooming routine. This shift reflects a broader trend toward men investing more in appearance and personal care. Men are becoming more interested in personal fragrance as a crucial part of their grooming routine. While traditional colognes and aftershaves are still popular, hair perfumes offer an additional option for enhancing their overall scent profile. This growing interest in fragrance drives demand for hair perfumes that complement or add to their choices.
The Floral segment is leading the Global Hair Perfume Market by Product in 2023; thereby, achieving a market value of $4.5 billion by 2031. Floral fragrances have a timeless and universal appeal that transcends cultural and geographical boundaries. They evoke feelings of freshness, femininity, and elegance, making them a popular choice for many consumers. The classic nature of floral scents ensures they remain in demand as they can suit various occasions and moods. The floral segment encompasses diverse scent profiles, from delicate white flowers like the valley and peony lily to bold and exotic blooms like tuberose and ylang-ylang. This extensive range allows consumers to select floral fragrances that match their preferences and individual styles, further driving demand within this segment.
The Specialty Stores segment is registering a CAGR of 5.1% during (2024 - 2031). Specialty stores, such as those focused on beauty and personal care, often employ knowledgeable staff who are well-versed in their products. Consumers seeking hair perfumes benefit from expert advice and personalized recommendations, which can enhance their shopping experience and drive demand. Specialty stores typically offer a curated selection of high-quality and unique products, including niche and luxury hair perfumes that may not be available in mainstream retail outlets. This curated approach attracts consumers seeking exclusive or premium options, increasing demand for hair perfumes in these stores.
Full Report: https://www.kbvresearch.com/hair-perfume-market/
The Europe region dominated the Global Hair Perfume Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4.3 billion by 2031. The Asia Pacific region would showcase a CAGR of 5.9% during (2024 - 2031). Additionally, The North America region is experiencing a CAGR of 5.2% during (2024 - 2031).
By Application
By Product
By End User
By Geography
Unique Offerings 
