According to a new report, published by KBV research, The Global Insights-as-a-Service Market size is expected to reach $21.12 billion by 2031, rising at a market growth of 20.6% CAGR during the forecast period.
The Descriptive Insights segment is generating the maximum revenue in the Global Insights-as-a-Service Market by Type in 2023; thereby, achieving a market value of $8.97 billion by 2031. This type of insight focuses on analyzing historical data to describe what has happened within a specific time frame. Descriptive insights are particularly valuable in business intelligence, as they help organizations understand past trends, behaviours, and outcomes. The segment’s growth is largely attributed to the increasing demand for businesses to interpret and summarize large volumes of data from various sources, enabling a better understanding of operational performance, customer behavior, and market dynamics.
The Private Cloud segment is expected to witness a CAGR of 20.9% during (2024 - 2031). Private cloud deployments are particularly popular among industries with stringent data privacy regulations, such as healthcare, finance, and government. These sectors prioritize protecting confidential information, and private clouds provide a dedicated space for data analysis while ensuring compliance with industry-specific standards. The increasing demand for secure, compliant, and controlled data environments has supported the growth of the private cloud segment in the market.
The Large Enterprises segment is leading the Global Insights-as-a-Service Market by Enterprise in 2023; thereby, achieving a market value of $12.47 billion by 2031. Large organizations have significant data analytics requirements, including complex decision-making, real-time insights, and advanced reporting capabilities. Adopting IaaS in large enterprises is driven by the need for scalable solutions to handle massive amounts of data across multiple departments and functions. These organizations rely heavily on insights to optimize operations, improve customer experiences, and gain competitive advantages.
The Retail & E-commerce segment is experiencing a CAGR of 21% during (2024 - 2031). Retailers and e-commerce platforms leverage data analytics to optimize supply chains, improve customer experience, personalize offerings, and drive sales. The growing reliance on customer behaviour analysis, inventory management, and targeted marketing strategies has fueled this sector’s demand for IaaS solutions. With the shift to online shopping and the increasing need for omnichannel strategies, retail and e-commerce businesses are turning to advanced analytics to stay competitive.
Full Report: https://www.kbvresearch.com/insights-as-a-service-market/
The North America region dominated the Global Insights-as-a-Service Market by Region in 2023; thereby, achieving a market value of $7.48 billion by 2031. The Europe region is expected to witness a CAGR of 20.2% during (2024 - 2031). Additionally, The Asia Pacific region would register a CAGR of 21.2% during (2024 - 2031).
By Type
By Deployment
By Enterprise
By End-use
Unique Offerings 
