According to a new report, published by KBV research, The Global Insurance Advertising Market size is expected to reach $22.6 billion by 2030, rising at a market growth of 10.2% CAGR during the forecast period.
The Non-life Insurance segment is showcasing a CAGR of 10.7% during (2023 - 2030). This can be attributed to non-life insurance's tangible and immediate advantages, such as property protection, vehicles, and medical expenses. These types of insurance are often required or deemed necessary for daily life, compelling consumers to pursue comprehensive coverage. Advertising for non-life insurance is characterized by a competitive environment, diverse policy types, digital marketing strategies, targeted advertising, branding efforts, regulatory compliance, and an emphasis on establishing consumer trust.
The Television segment is leading the Global Insurance Advertising Market, By Advertising Channels in 2022; thereby, achieving a market value of $8.9 billion by 2030. Television advertising remains a powerful medium for insurance companies to reach a diverse audience. Television advertising can be a valuable tool for insurance companies to raise brand awareness, educate consumers, and drive leads.
The Mobile Marketing segment is experiencing a CAGR of 10.8% during (2023 - 2030). Because of the increasing prevalence of smartphones and mobile internet use, with consumers spending more time on their mobile devices, insurance companies perceive the chance to connect with them through mobile apps, SMS, and mobile-friendly websites. Mobile marketing enables real-time engagement, location-based targeting, and interactive material delivery, all of which appeal to the on-the-go nature of modern consumers.
The North America region dominated the Global Insurance Advertising Market, By Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $7.6 billion by 2030. The Asia Pacific region is poised to grow at a CAGR of 10.8% during (2023 - 2030). Additionally, The Europe region would showcase a CAGR of 10% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/insurance-advertising-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of American International Group, Inc. (AIG), Zurich Insurance Group Ltd., Chubb Limited, Ping An Insurance (Group) Company of China, Ltd., AXA SA, MetLife, Inc., The Progressive Corporation, Allianz Group, Allstate Insurance Company, and Berkshire Hathaway, Inc.
By Product Type
By Advertising Channels
By Application
By Geography
Companies Profiled
Unique Offerings 
